Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal Of Human And Education (JAHE)
Septiawan, M. Adib
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pemasaran Kreatif Untuk UMKM Es Coklat Melalui Branding Dan Digitalisasi Septiawan, M. Adib; Pudjoprastyono, Hery
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1901

Abstract

This study discusses the implementation of creative marketing strategies for the Chocolate Ice UMKM in Pakal Village, Surabaya, focusing on branding and digitalization. UMKMs play an important role in the local economy but often face challenges in attracting consumer attention. Through surveys and analyses, we identified the main needs of the UMKM, namely the development of an appealing visual identity and the utilization of digital platforms. The results indicate that creating logos, banners, and ShopeeFood accounts can enhance product visibility and market reach. Training on digital platform usage also equips UMKM actors with the necessary skills to manage online sales effectively. With this strategy, it is hoped that the Chocolate Ice UMKM can compete in an increasingly competitive market and improve their business sustainability.
Co-Authors Pudjoprastyono, Hery