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All Journal Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Soesanto, Iman Rahayu Hidayati
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Agriculture, Biological Sciences & Forestry Other

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Identification of Market Demand for Omega-3 Eggs in Bogor Regency Soesanto, Iman Rahayu Hidayati; Yani, Ahmad; Tanti, Ariyani
Jurnal Ilmu-Ilmu Peternakan Vol. 34 No. 2 (2024): August 2024
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2024.034.02.4

Abstract

The egg market is a crucial sector in the food industry. Eggs are not only an affordable and highly nutritious source of protein but also offer nutritional variations that can be tailored to consumer needs. Increasingly knowledgeable consumers and easily accessible information have opened new opportunities for the development of innovative food products that meet public health needs. One such product is omega-3-enriched eggs. This study aimed to identify the demand for omega-3 eggs in Bogor Regency. The survey method was used from August 22-23, 2023. The survey results indicate that most consumers are willing to purchase omega-3 eggs in large quantities, with 50% of respondents willing to pay Rp. 3000 per egg. These findings reflect high interest in increasing omega-3 fatty acid intake through accessible products. Furthermore, 37% of respondents often shop for eggs at supermarkets, indicating a significant opportunity for product placement in major retail stores. Practical packaging with plastic mica was also preferred by 70% of respondents due to its practicality and efficiency. Thus, omega-3 eggs can be developed in Bogor Regency because they meet market needs and offer promising business opportunities.
Edukasi Telur Omega-3 sebagai Pangan Fungsional di Dramaga, Bogor Soesanto, Iman Rahayu Hidayati; Retnani, Yuli; Yani, Ahmad; Mutia, Rita; Mulatsih, Sri
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 2 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.2.232-241

Abstract

Omega-3 egg education was held in Auditorium Jannes Humuntal Hutasoit (JJH) of the Faculty of Animal Husbandry, IPB University. The aim to increase public awareness as potential omega-3 egg consumers. There were 40 participants from Dramaga, Bogor living in surrounding IPB university. The educational was conducted in seminar followed by discussions, as well as pre- and post-tests. The topic of the seminar consisted of feed supplement to produce omega-3 eggs, nutrient content of omega-3 eggs, and its benefits for healthy and intelligence, as well as the prospects of omega-3 egg business. Pre-test was conducted before seminar, by distributing questionnaires to participants. The same questionnaires were distrbuted to participants after the seminar (post-test). The test results show that the education has increased participants knowledge of omega-3 eggs as a functional food from 3.45% to 25.34%. The factor influences the knowledge enhance is gender. After educated, the probability for women increase their knowlegde 6,67 times than man.
Co-Authors ahmad yani Ariyani Tanti Rita Mutia Sri Mulatsih Yuli Retnani