Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Yumary: Jurnal Pengabdian kepada Masyarakat
Amalia , Najla Nurul
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pemberdayaan Masyarakat melalui Diversifikasi Produk Olahan Pala (Myristica Fragrans) menjadi Kerupuk Kulit Pala Lathifah, Suci Siti; Widiastuti , Diana; Aqilah , Siti; Amalia , Najla Nurul; Meyradhia, Azzura Gryniprillady
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2023): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v4i2.2492

Abstract

Purpose: This study aimed to (1) empower the community in the Cita Tani Mandiri women's group by diversifying processed nutmeg products into nutmeg skin crackers. (2) Developing digital-based marketing for processed nutmeg products. Methodology: The implementation of community empowerment activities is carried out through two activities: training and mentoring, which is complemented by learning-by-doing techniques. Training activities were divided into (1) Survey of Partners' knowledge, (2) delivery of the theory of making crackers, and (3) demonstration and direct practice of making nutmeg leather crackers. Assistance activities include (1) assistance in making logos, brands, and product packaging; (2) assistance in marketing products using marketplaces; and (3) Monitoring and Evaluation. Results: The results obtained from this activity are: (1) increasing the skills of the members of the Cita Mandiri Farmers Group regarding the diversification of processed nutmeg products into nutmeg crackers; and (2) increasing the knowledge of the members of the Cita Mandiri Farmers Group regarding digital marketing strategies. Limitations: This activity was limited to processing and marketing nutmeg crackers. Contribution: This activity contributes to marketing management of processed nutmeg products.
Co-Authors Aqilah , Siti Lathifah, Suci Siti Meyradhia, Azzura Gryniprillady Widiastuti , Diana