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All Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Chen, Michael
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Economics, Econometrics & Finance Education Other

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ANALISIS KEPUASAN PELANGGAN DAN KUALITAS PELAYANAN PADA PENGGUNA TRANSPORTASI ONLINE MAXIM Liana, Liana; Yinna, Yinna; Chen, Michael; Rahmah, Fany
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i1.655

Abstract

This research aims to determine customer satisfaction and the quality of consumer service when using online transportation service application, Maxim. This research is quantitative research by conducting a survey using a questionnaire research instrument. The data used is primary data obtained by distributing questionnaires online to Maxim users in the city of Medan using accidental sampling techniques to 30 respondents. The research results show that the majority of respondents are satisfied with Maxim's services. Most respondents felt their hopes and desires were met, would not hesitate to use Maxim again, and were willing to recommend it to others. Respondents also assessed that Maxim was quite punctual, safe and used a suitable vehicle.
The Influence of Social Media Influencers and Café Atmosphere on Purchase Decision at Café T1311 Medan Chen, Michael; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.85

Abstract

The primary objective of this study is to investigate how social media influencers and the ambiance of Café T1311 Medan impact customers' purchasing decisions. This research falls under the category of quantitative research. The research population comprised Café T1311 Medan customers, and a sample of 100 respondents was chosen using accidental sampling methods. Data collection involved the use of questionnaires, interviews, and the examination of relevant documents. Subsequently, the collected data was processed and analyzed using multiple linear regression analysis. The findings demonstrated that both Social Media Influencers (X1) and Café Atmosphere (X2) had a positive and significant partial and combined effect on Purchasing Decisions (Y). The results of the coefficient of determination (R2) test suggest a relationship between the variables Social Media Influencers (X1) and Café Atmosphere (X2) and Purchase Decisions (Y) at Café T1311 Medan. Café T1311 Medan is expected to continue utilizing Social Media Influencers (X1) as a promotional tool for the café and to sustain the café atmosphere (X2). This involves maintaining various aspects of café facilities, ensuring cleanliness, and periodically updating the café's interior design in alignment with emerging trends. These efforts aim to create a comfortable and enjoyable dining experience for consumers.
Co-Authors Dedy Lazuardi Liana Liana Rahmah, Fany Yinna, Yinna