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All Journal Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Manajemen Dan Akuntansi Medan PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Dedy Lazuardi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Motivasi Berwirausaha dan Pengetahuan Kewirausahaan Terhadap Keberhasilan Usaha pada Multiguna Forklift Dedy Lazuardi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 3 (2024): Edisi September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i3.1540

Abstract

This study aims to determine the effect of Entrepreneurial Motivation on Business Success on Multipurpose Forklifts, determine the effect of Entrepreneurial Knowledge on Business Success on Multipurpose Forklifts, determine the effect of Entrepreneurial Motivation and Entrepreneurial Knowledge on Business Success on Multipurpose Forklifts. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to respondents, secondary data was obtained from data and literature relating to the problems discussed. In this study, the population is the forklift business in Multi-Use Forklift as many as 30 respondents. By using a saturated sample, the number of samples obtained is 30 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that Entrepreneurial Motivation and Entrepreneurship Knowledge had a positive and significant effect on Business Success on Multipurpose Forklifts.In conclusion, monetary policy plays a significant role in determining interest rates and maintaining economic stability. Central banks need to consider broader economic conditions and adopt a flexible and responsive approach to changes in both domestic and global economies.
The Influence of Marketing Mix on Buying Decisions at Dunia Dolls Stores Medan Dedy Lazuardi; Ihdina Gustina
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.128

Abstract

This study aims to determine the effect of products on purchasing decisions in the world of dolls, determine the effect of prices on purchasing decisions in the world of dolls, and determine the effect of products and prices on purchasing decisions in dolls world The research population that will be used in the study are all consumers who made purchases at the company during the 2020 period as many as 716 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 88 respondents. The results showed that the product and price partially had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results showed that the product and price simultaneously had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results of this study are supported by the value of R square (R2), which means that product and price have an influence on purchasing decisions. While the rest is influenced by other factors that come from outside this research model such as location, product design, price discount, service, loyalty, satisfaction, service and other variables.
Analysis of Service Quality and Customer Satisfaction on Customer Loyalty Ihdina Gustina; Dedy Lazuardi; Zulkarnain Siregar
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.129

Abstract

This study aims to determine the effect of Service Quality on Customer Loyalty at Jhon Electro, to determine the effect of Customer Satisfaction on Customer Loyalty at Jhon Electro, to determine the effect of Service Quality and Customer Satisfaction on Customer Loyalty at Jhon Electro. The research population that will be used in the study are all customers who made purchases at the company during the 2020 period as many as 173 customers. By using the Slovin formula with an error rate of 5%, the total sample size is 121 respondents. The results showed that Service Quality and Customer Satisfaction partially had a positive and significant effect on Jhon Electro's customer loyalty. The results showed that Service Quality and Customer Satisfaction simultaneously had a positive and significant effect on Jhon Electro's customer loyalty. The results of this study are supported by the value of R square (R2) which means that Service Quality and Customer Satisfaction have an influence on Customer Loyalty. While the rest is influenced by other factors that come from outside this research model such as price discounts, advertising, customer behavior, price, location and other variables.
The Effect of Price and Location on Successful Business Sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan Chandra, Stanley; Dedy Lazuardi
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.133

Abstract

This study aims to determine the effect of Price and Location either partially or simultaneously on Successful Business sale Warung Nasi Soto Tebo (Tetap Tambo) in Brayan, Medan. This research uses descriptive and quantitative methods. The population in the research were all consumer on 2022 with unknown total. A total sample was 120 consumers with a tolerable error rate of 5%. The sampling technique with nonprobability sampling. Data were analyzed using the multiple linear regression analysis method which resulted in the Equation of Successful Business = 22,992 - 0,199 + 0,714 + e. The results showed that the Price partially had a negative and significant effect on the successful business sale Warung Nasi Soto Tebo, with a tcount > ttable, which was 3.207 > 1.9804 and with a significant level of 0.002 < 0.05. Location partially have positive and significant effect on the successful business sale Warung Nasi Soto Tebo, with tcount > ttable, namely 8.510 > 1.9804 and with a significant level of 0.000 < 0.05. Based on the results of simultaneous hypothesis testing, it is known that the results of the -F test show that the Price and Location variables simultaneously affect the Successful Business, with Fcount > Ftable, namely 64.403 > 3.07 and with a significant value of 0.000 < 0.05. The amount of R Square is 0.524 or 52.4%, which means that the Price and Location affect the successful Business by 52.4% and the remaining 47.6% is influenced by other factors not examined in this study.    
Analysis of Efforts to Increase Customer Loyalty in Improving Brand Trust, Marketing Communication Strategies and Product Diversity Dedy Lazuardi
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.198

Abstract

This study aims to determine the effect of Brand Trust, Marketing Communication Strategies and Product Diversity on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The population in this study are customers of PT. Jaya Abadi Chandra Kartika Medan totaling 137 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 102 respondents. The results of the research analysis show that Brand Trust, Marketing Communication Strategies and Product Diversity partially have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results showed that Brand Trust, Marketing Communication Strategies and Product Diversity simultaneously have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results of this study are supported by the value of R square (R2) which means Brand Trust, Marketing Communication Strategies and Product Diversity have an effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. While the remaining is effected by other factors originating from outside this research model such as brand image, promotion, and location.
The Effect of Consumer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya: Pengaruh Kepuasan Konsumen Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada CV. Maju Jaya Selen Anggereyani; Dedy Lazuardi; Muammar Rinaldi; Ihdina Gustina
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.154

Abstract

This study aims to determine Customer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya. The research population that will be used in this research is all customers who made purchases at the company during the 2021 period, totaling 173 customers. By using the Slovin formula with an error rate of 5%, a total sample of 121 respondents was obtained. The results of partial hypothesis testing show consumer satisfaction has a significant effect on consumer loyalty. The results of partial hypothesis testing show service quality has a significant effect on consumer loyalty. The results of simultaneous hypothesis testing show that Consumer Satisfaction, Service Quality has a effect on consumer loyalty. The result of the coefficient of determination shows that 56% which means that the Consumer Loyalty variable can be explained by the Consumer Satisfaction and Service Quality variables. The conclusions from the results of this study indicate that partially Customer Satisfaction has a significant effect on Consumer Loyalty. Service Quality has a significant effect on Consumer Loyalty. Simultaneously, Customer Satisfaction and Service Quality have a significant effect on Consumer Loyalty.
The Effect of Digital Marketing and Customer Experience on Customer Loyalty at Maju Bersama Ringroad Jenniefer Killiam; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.192

Abstract

To increase company sales can be done in various ways, one of which is by maintaining customer loyalty. In this digital era, maintaining customer loyalty is no longer hindered by distance and time, only with social media alone customers can be contacted. Customer loyalty can also be maintained by improving the customer experience by providing certain offers and bonuses. This research uses quantitative data with the population being customers at Maju Bersama Ringroad. The sample was obtained using the Hair et al. formula so that a sample of 120 respondents was obtained. The results showed that digital marketing and customer experience partially affect customer loyalty at Maju Bersama Ringroad. Then simultaneously, digital marketing and customer experience partially affect customer loyalty at Maju Bersama Ringroad with a coefficient of determination of 58.9%.
Digital Marketing and Artificial Intelligence on Purchasing Decision in the Shopee App Zhensen; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.213

Abstract

In this digital era, the role of e-commerce, especially Shopee, has grown so fast and has an important role in people's daily lives, the features created to make it easier for people to make purchases have encouraged people to continue making purchases. This study aims to determine whether digital marketing and artificial intelligence have a significant effect on purchasing decisions in the Shopee application. This study uses quantitative data with the population being people in the Medan Baru area totaling 36,191. The sample was obtained using the slovin formula as many as 100 respondents. The data collection technique uses judgmental or purposive sampling. The results showed that digital marketing (X1) and artificial intelligence (X2) had a positive and significant effect partially or simultaneously on purchasing decisions (Y). The results of the coefficient of determination (R2) test show that there is a relationship between the variables digital marketing (X1) and artificial intelligence (X2) with purchasing decisions (Y) in the Shopee application. Shopee is expected to utilize artificial intelligence (X2) as a customer assistance tool and maintain digital marketing (X1). This involves various aspects of technology in the Shopee application with the aim of increasing customer convenience and increasing company marketing.
THE INFLUENCE OF GREEN PRODUCT AND DIGITAL MARKETING ON PURCHASING DECISIONS AT STARBUCKS CEMARA ASRI Angga, Wellice; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.231

Abstract

Technology is widely used by people to help their activities become more efficient. Without realizing it, their lifestyle has also changed, starting from their consumption patterns where they prefer to buy food from outside using applications because it is more practical. This causes the amount of plastic waste to increase because the food purchased uses plastic materials. This study aims to analyze the effect of green products and digital marketing both partially and simultaneously on purchasing decisions at Starbucks Cemara Asri. This research is descriptive research with a quantitative approach. The sample in this study amounted to 140 Starbucks consumer respondents with random sampling techniques selected through non-probability sampling with accidental sampling techniques. Data collection was carried out through distributing questionnaires. The collected data were analyzed by multiple linear regression. The results showed that green product and digital marketing had a significant partial and simultaneous effect on purchasing decisions at Starbucks Cemara Asri.
Company Purchase Decision Improvement Strategy Ihdina Gustina; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.30

Abstract

This study aims to determine the effect of the Marketing Strategy on Purchasing Decisions at PT Pratama Mandiri Sakti. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, normally data obtained in the form of number or numbers. Data source are primary and secondary data . The result of analysis show that market segmentation and targeting has a significant and positive influence on PT. Pratama Mandiri Witness purchasing decisions based on the result of the partial hyphotesis test. The result showed that market segmentation and targeting had a significant effect on the PT. Pratama Mandiri Witness purchasing decisions and the remaining is influenced by other variables which was not examined.
Co-Authors Adek apriyandi Angga, Wellice Chandra, Stanley Ihdina Gustina Irma Herliza Rizki Jenniefer Killiam Muammar Rinaldi Putri Wahyuni Selen Anggereyani Siregar, Zulkarnain Zhensen