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All Journal Innovative: Journal Of Social Science Research Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Growth: Journal Management and Business
Khoiriyah, Laila
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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ANALISIS PENGARUH AKSESIBILITAS DAN FAKTOR-FAKTOR POTENSIAL TERHADAP KEPUTUSAN PEMBELIAN RUMAH: STUDI KUANTITATIF DI BEKASI, JAWA BARAT Khoiriyah, Laila; Mulyanto, Heru
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 10 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i10.2494

Abstract

Penelitian ini menganalisis pengaruh aksesibilitas dan faktor-faktor potensial lainnya terhadap keputusan pembelian rumah di Bekasi, Jawa Barat. Menggunakan pendekatan kuantitatif dengan metode regresi berganda, studi ini melibatkan 400 responden yang telah membeli rumah dalam dua tahun terakhir. Hasil penelitian menunjukkan bahwa aksesibilitas memiliki pengaruh paling signifikan (β = 0.42, p < 0.01), diikuti oleh harga (β = 0.38, p < 0.01), kualitas bangunan (β = 0.25, p < 0.05), dan lingkungan sekitar (β = 0.20, p < 0.05). Temuan ini menegaskan pentingnya lokasi strategis dalam preferensi konsumen properti residensial. Variasi preferensi berdasarkan demografi konsumen juga teridentifikasi, menunjukkan kebutuhan akan segmentasi pasar yang efektif. Studi ini memberikan implikasi penting bagi pengembang properti dalam merancang proyek perumahan dan bagi pembuat kebijakan dalam perencanaan tata kota yang responsif terhadap kebutuhan masyarakat.
Evaluasi Manajemen Operasional Pada PT Aneka Gas Industri Khoiriyah, Laila; Novia, Fina; W, Tri Ngudi
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11660

Abstract

This study examines the implementation of operational management at PT Aneka Gas Industri (AGI), a local company in Batam City. The results show that PT AGI has implemented various aspects of operational management, including quality management through ISO certification, annual planning, efficient supply chain management between the company, suppliers and consumers, as well as strategic location strategies. This research focuses on qualitative analysis using direct interviews with the company's HR/HSE without using samples, making PT AGI a single case in the operational management analysis.
Strategic Management Study: Analysis of the Impact of Digital Marketing on Increasing Sales Volume of K-pop Ticket Concierge Services Irawanty, Wulan Sergi; Khoiriyah, Laila; Purnamasari, Pupung
Growth: Journal Management and Business Vol. 2 No. 01 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v2i01.399

Abstract

This study aims to analyze the influence of digital marketing on the increase in the sales volume of K-pop ticketing services in Indonesia. With the growing K-pop trend and the high demand for concert tickets, ticket pick-up services are a solution for fans who find it difficult to get tickets in person. In this study, a quantitative approach was used to collect data from respondents involved in the ticketing service business on social media and e-commerce platforms. Data was collected through questionnaires which were then analyzed using linear regression analysis techniques. Engaging content, direct interaction with customers, and strategy adjustments based on data analytics also contribute to increased sales volume.Digital marketing elements, such as the use of social media, marketing content, paid advertising, and data analytics, have a significant influence on sales volume. The use of social media as the main marketing platform has a positive impact in reaching potential customers and building loyalty. However, challenges such as changes in social media algorithms and fierce competition need to be overcome by businesses with adaptive strategies.
Co-Authors Heru Mulyanto Irawanty, Wulan Sergi Novia, Fina Pupung Purnamasari W, Tri Ngudi