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All Journal JAUR (Journal of Architecture and Urbanism Research) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Pratama, Muhammad Bayu
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance

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PENGARUH PROMOSI MEDIA SOSIAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MATAHARI DEPARTMENT STORE PALEMBANG TRADE CENTER Pratama, Muhammad Bayu; Halim , Hamid; Veronica , Meilin
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Perkembangan media sosial harus dimanfaatkan secara optimal karena perkembangan teknologi saat ini telah memudahkan manusia dalam melakukan berbagai aktivitas, terutama dalam jual-beli. Dalam bisnis, media sosial menjadi salah satu cara efektif untuk melakukan promosi produk atau jasa melalui internet marketing. Promosi yang baik dapat membuat konsumen menetapkan keputusan pembelian. Faktor lain yang mempengaruhi keputusan pembelian adalah harga. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi media sosial dan harga terhadap keputusan pembelian konsumen di Matahari Departement Store Palembang Trade Center. Metode Penelitian ini adalah penelitian kuantitatif dengan desain penelitian survei langsung dengan memberikan kuesioner. Responden dalam penelitian ini sebanyak 100 responden dengan metode purposive sampling. Hasil penelitian ini menunjukkan ada hubungan antara promosi media sosial dan harga terhadap keputusan pembelian di Matahari Departement Store Palembang Trade Center. Matahari Departement Store khususnya cabang Palembang Trade Center sebaiknya lebih memperhatian segala aspek yang berhubungan dengan promosi melalui sosial media dan memperhatian tarif harga setiap produk agar dapat lebih dijangkau disemua kalangan.
RASA KEPEMILIKAN: PENERAPAN KONSEP 'HOME' DI PANTI ASUHAN Pratama, Muhammad Bayu; Ginting, Salmina Wati
JAUR (JOURNAL OF ARCHITECTURE AND URBANISM RESEARCH) Vol. 7 No. 2 (2024): JAUR April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jaur.v7i2.11666

Abstract

Orphanages are responsible child protection institutions that safeguard children's rights and act as substitutes for parents. The problem lies in the proliferation of illegal and unfit orphanages. This study investigates various strategies and approaches used in providing inclusive caregiving environments aimed at creating a place where children feel comfortable. By examining the implementation of the "home" concept in orphanage settings, this journal highlights the importance of improving emotional well-being and meeting the unique needs of each child. The "Home" concept in orphanage design aims to create an environment that resembles a real home for the children residing there. This can be achieved through architectural designs that prioritize functional and ergonomic spaces, the use of warm colors, and adequate lighting. The selection of furniture and interior decorations also plays a crucial role in creating a comfortable and personal atmosphere. By implementing the "home" concept in orphanage design, it is expected that children living there can experience a sense of comfort, warmth, and security similar to being in their own homes. This concept not only creates an optimal environment for the growth and development of children but also fosters strong emotional bonds between children and their surroundings.
Co-Authors Ginting, Salmina Wati Halim , Hamid Veronica , Meilin