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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Pengabdian kepada Masyarakat Nusantara
Handayani, Dea Fitri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pelatihan Digital Marketing Dan Pameran Umkm Sebagai Sarana Pengembangan Strategi Pemasaran: Studi Kasus Umkm Desa Tanjungsiang Syahbani, Fadil; Ridho Fadilah, Irshad; Nurohim, Rohman; Harto, Harto; Sandrina Salsabila, Gischa; Nurhaliza, Sonia; Handayani, Dea Fitri; Hilyati, Ipah; Linisa Hamzah, Amel Husnul; Khairunnisa, Fakhira Zahra; Salsabila Ardan, Tazkia
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.1847

Abstract

Desa Tanjungsiang, sebagai salah satu lokasi dengan kekayaan kearifan lokal yang melimpah. Namun, UMKM desa Tanjungsiang  menghadapi tantangan dalam mengembangkan potensi Usaha Mikro, Kecil, dan Menengah (UMKM) berbasis kearifan lokalnya. Permasalahan ini meliputi kurangnya pemahaman tentang strategi pemasaran modern, kurangnya akses pasar yang luas, dan minimnya apresiasi masyarakat terhadap produk lokal.Untuk memahami dinamika pasar dan kebutuhan konsumen, sebuah survei mendalam telah dilakukan kepada pelaku UMKM di Desa Tanjungsiang. Hasil survei ini memberikan gambaran yang jelas tentang kekurangan dan tantangan yang dihadapi oleh para pelaku UMKM dalam mengembangkan strategi pemasaran mereka. Untuk mengatasi masalah tersebut, dilakukannya Pelatihan Digital Marketing sebagai salah satu strategi pemasaran modern yang bertujuan meningkatkan pemasaran UMKM Desa Tanjungsiang serta diadakannya Pameran UMKM Desa Tanjungsiang agar Masyarakat local Desa Tanjungsiang agar meningkatkan kesadaran Masyarakat terhadap UMKM Desa Tanjungsiang.
MEDIA ELECTRONIC FLASHCARD KEANEKARAGAMAN JENIS TUMBUHAN MANGROVE DI HUTAN LINDUNG TANJUNG PRAPAT MUDA Handayani, Dea Fitri; Daningsih, Entin; Mardiyyaningsih, Asriah Nurdini
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 1 (2024): Januari 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i1.74007

Abstract

Mangrove forests experience degradation every year. One of the effort to protect and preserve mangroves is to increase knowledge through disseminating information about mangroves. Knowledge about mangrove can be included in the learning process through media at school, so that students can understand the important role of mangroves in life. The aim was of this research is were to create and validate an electronic flashcard (e-flashcard) media for the diversity of mangrove plant species. The research method used descriptivequantitative. E-Flashcards are made in three stages, namely preproduction, production, and post-production. The E-Flashcard validation stage consisted of validating the instrument validation questionnaire sheet and the media validation. The items assessed on the media validation sheet consisted of 5 aspects (format, content, language, effectiveness, and practicality) with 14 criteria assessed using a Likert scale. Validation was carried out by 5 validators consisting of 2 biology education lecturers at FKIP Tanjungpura University and 3 Senior High School at class X biology teachers. The results showed that the average CVI value attanined 1.00 was declared valid. In conclucion e"“flashcard of plant diversity of mangrove species can be used as a learning medium in the diversity sub-material of Senior High School at class X.
Co-Authors Asriah Nurdini M. Entin Daningsih Harto, Harto Hilyati, Ipah Khairunnisa, Fakhira Zahra Linisa Hamzah, Amel Husnul Nurhaliza, Sonia Nurohim, Rohman Ridho Fadilah, Irshad Sandrina Salsabila, Gischa Syahbani, Fadil Tazkia Salsabila Ardan