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All Journal Jurnal Riset Pendidikan Ekonomi Jurnal Pengabdian kepada Masyarakat Nusantara
Amalia Amin, Rizky
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Efektivitas Content Writing Bagi UMKM Kreatif Seblak 55 di Kelurahan Rungkut Menanggal Kota Surabaya Amalia Amin, Rizky; Cordelia Izaak, Wilma
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2363

Abstract

Pengabdian masyarakat ini melibatkan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Rungkut Menanggal, Kecamatan Gununganyar, Kota Surabaya, Jawa Timur. Kegiatan pendampingan ini diharapkan dapat memecahkan masalah yang sedang dihadapi pemilik usaha yaitu sulitnya menaikkan penjualan produk melalui konten promosi media sosial khususnya di Instagram. Menggunakan metode content writing, pelaku usaha UMKM diharapkan dapat terbantu dan menghasilkan konten yang berkualitas, menarik, dan dapat meningkatkan penjualan. Dalam prosesnya, metode penelitian kualitatif observasi dan wawancara digunakan untuk mengetahui target pasar UMKM, memenuhi kebutuhan calon konsumen, dan memetakan elemen yang menjadi daya tarik calon konsumen melalui konten yang diunggah di media sosial. Selanjutnya, dilakukan pendampingan dengan memberikan materi melalui media PowerPoint dan disampaikan langsung bersama UMKM terkait yaitu UMKM Seblak 55. Pendampingan ini terfokus kepada bagaimana content writing bekerja untuk perkembangan dan penjualan produk suatu usaha, tips dan trik proses content writing untuk menciptakan konten yang berkualitas, serta memperkenalkan beberapa tools yang dapat digunakan dalam proses penulisan.
Pengaruh E-WOM dan Kualitas Produk Terhadap Keputusan Pembelian Cream Blush Wardah Colorfit di Kota Surabaya Amalia Amin, Rizky; Soebiantoro, Ugy; Mandasari, Virginia
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 2 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i2.12110

Abstract

A major factor in Indonesia's booming cosmetics and beauty industry is people's increasing awareness of the power of makeup as a means of self-expression, creativity, and confidence boost. Examining how E-WOM and product quality affect consumers' decisions to buy Wardah Colorfit cream blush in Surabaya is the aim of this study. One hundred and forty residents of Surabaya were given questionnaires as part of the quantitative research approach. Non-probability sampling with a purposive approach was the sampling method employed. Using SmartPLS software version 3.0, the PLS method was used for data analysis. With a P value of 0.000 (below the 0.05 threshold) and a path coefficient of 0.344, the analysis's findings show that the E-WOM variable significantly and favorably influences purchasing decisions. With a path coefficient of 0.457 and a P value of 0.000 (<0.05), the product quality variable also demonstrated a significant positive influence on purchasing decisions.This means that the better the content uploaded on social media, the better the consumer's purchasing decision. Meanwhile, the better the product quality, the more influential it is on the purchasing decision. These findings emphasize the importance of E-WOM and good product quality, which impact the consumer's decision-making process
Co-Authors Cordelia Izaak, Wilma Mandasari, Virginia Soebiantoro, Ugy