Articles
<![CDATA[DAMPAK KEBIJAKAN PEMERINTAH DAN PEMBINAAN USAHA KECIL TERHADAP PENINGKATAN PENDAPATAN USAHA PEDAGANG KAKI LIMA DI KOTA LAMONGAN ]]>
<![CDATA[Rifai, Muhamad]]>;
<![CDATA[Soebiantoro, Ugy]]>
<![CDATA[ Jurnal Ekonomi Modernisasi Vol. 2 No. 2 (2006): Juni ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (219.157 KB)
<![CDATA[Kegiatan perekonomian pada suatu daerah dalam kenyataannya akan mengakibatkan munculnya sektor formal maupun sektor informal. Sektor informal umumnya berupa usaha berskala kecil dengan modal, ruang lingkup, dan pengembangan yang terbatas serta sedikit sekali menerima proteksi ekonomi secara resmi dari pemerintah. Menyadari akan hal tersebut maka Pemerintah Kabupaten Lamongan melalui Dinas Perindustrian, Perdagangan, dan Koperasi mengeluarkan Peraturan Daerah No. 05 tahun 2003 tentang arah kebijakan pemerintah terhadap usaha kecil. Pemerintah Kabupaten Lamongan melalui program dan kebijakannya yang mengatur, menata, melindungi, serta membina usaha kecil terutama pada Pedagang Kaki Lima (PKL) di kota Lamongan tidak hanya bermuara pada perbaikan ekonomi masyarakat saja, namun secara lebih luas diharapkan akan dapat meningkatkan Pendapatan Asli Daerah serta dalam jangka panjang para pengusaha kecil tersebut mampu menjadi pengusaha yang mandiri, maju, dan berkembang.]]>
<![CDATA[Pengaruh citra merek dan kepercayaan konsumen terhadap kepuasan konsumen ]]>
<![CDATA[Masfufah, Nina]]>;
<![CDATA[Soebiantoro, Ugy]]>
<![CDATA[ FORUM EKONOMI Vol 23, No 4 (2021) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29264/jfor.v23i4.10127
<![CDATA[Semakin banyak bermunculan lembaga pendidikan non formal menyebabkan timbulnya persaingan antar lembaga yang ketat. Atas dasar pemikiran tersebut penelitian ini dilakukan dengan tujuan untuk memperoleh informasi tentang pengaruh Citra Merek dan Kepercayaan Konsumen terhadap Kepuasan Konsumen Sony Sugema College Unit Trunojoyo Sidoarjo. Peneletian ini menggunakan data primer yang diperoleh dari jawaban responden (peserta didik) Populasi dalam penelitian ini adalah semua peserta didik di Sony Sugema College Unit Trunojoyo Sidoarjo. Metode pengambilan sampel yang digunakan adalah non probably sampling denan teknik purposive sampling dengan jumlah sampel sebanyak 42 responden. Teknik pengumpulan data melalui penyebaran kuisioner secara langsung. Teknik analisis data menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa variable Citra Merek dan Kepercayaan Konsumen berpengaruh positif terhadap Kepuasan Konsumen Sony Sugema College Unit Trunojoyo Sidoarjo.]]>
<![CDATA[PENGARUH STORE ATMOSPHERE DAN LOKASI TERHADAP KEPUASAN KONSUMEN DI KOLAM PANCING DAN LESEHAN IKAN BAKAR 2 SAUDARA JAYA ]]>
<![CDATA[Chairunisya, Aprilia Isnaini]]>;
<![CDATA[Soebiantoro, Ugy]]>
<![CDATA[ ]]>
Publisher : <![CDATA[ ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (74.746 KB)
|
DOI: 10.31955/mea.v5i3.1547
<![CDATA[Store atmosphere dan lokasi sebagai salah satu sarana komunikasi dapat berakibat positif dan menguntungkan dibuat sedemikian menarik. Tetapi sebaliknya mungkin dapat menghambat. Suatu proses pemasaran yang dilakukan retail karena konsumen akan merasa nyaman memancing jika store atmosphere dan lokasinya mendukung. Penelitian ini bertujuan untuk mengetahui pengaruh Store Atmosphere dan Lokasi Terhadap Kepuasan Konsumen di Kolam Pancing dan Lesehan Ikan Bakar 2 Saudara Jaya. Populasi dalam penelitian ini adalah konsumen di kolam pancing dan lesehan. Metode pengambilan sampel yang digunakan adalah teknik accidental sampling dengan jumlah sampel 55 responden. Teknik pengumpulan data menggunakan analisis data Partial Least Square PLS melalui penyebaran kuesioner. Hasil penelitian menunjukkan bahwa variabel Store Atmosphere dan Lokasi memberikan kontribusi terhadap Kepuasan Konsumen di Kolam Pancing dan Lesehan Ikan Bakar 2 Saudara Jaya.]]>
<![CDATA[Pengaruh Word Of Mouth, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Ulang Hand & Body Lotion Mariana di Surabaya ]]>
<![CDATA[Insanniat, Ulummil]]>;
<![CDATA[Soebiantoro, Ugy]]>
<![CDATA[ Jurnal E-Bis Vol 6 No 2 (2022): Vol. 6 No. 2 2022 ]]>
Publisher : <![CDATA[Politeknik Piksi Ganesha Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37339/e-bis.v6i2.946
<![CDATA[One industry that is currently facing intense competition is the body skincare industry. Body care products are daily necessities for men and women, one of which is hand and body lotion products. On the other hand, increasingly stringent economic developments make companies compete with each other. The aim is to determine the effect of Word Of Mouth, Product Quality, and Brand Image on the Decision to Repurchase Marina's Hand & Body Lotion in Surabaya. Data collection was carried out by giving questionnaires on google form to 90 respondents who had purchased Marina Hand and Body Lotion products in Surabaya using the Purposive Sampling technique. The data collected is then managed using Partial Least Square (PLS). The results of this study explain that Word of Mouth, Product Quality and Brand Image have a positive and significant influence on the Decision to Repurchase Hand and Body Lotion Marina in Surabaya.]]>
<![CDATA[Pengaruh Citra Merek, Persepsi Harga, dan Kualitas Produk Terhadap Kepuasan Pelanggan Teh Celup Poci di Mojokerto ]]>
<![CDATA[Olifiana, Aulia]]>;
<![CDATA[Soebiantoro, Ugy]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/alkharaj.v6i3.4124
<![CDATA[One of the industrial fields that experience fierce competition is the industry in the beverage sector. Currently the beverage industry that is being favored by consumers is tea. One of them is Tea Poci. This study aims to determine the influence of brand image, price perception, and product quality on customer satisfaction of teabag pots in Mojokerto. The research method used is nonprobability sampling with purposive sampling techniques. The population in this study is customers who have purchased Poci Tea Bags more than 1 time in Mojokerto who are at least 17 years old. The sample of this study was 98 respondents. The analysis method used is Partial Least Square. The results showed that brand image, price perception, and product quality had a positive influence on customer satisfaction. Keywords: Brand Image, Price Perception, Product Quality, Customer Satisfaction]]>
<![CDATA[Analisis Kualitas Pelayanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada First Media Di Sidoarjo Utara ]]>
<![CDATA[Nugraha, Tegar Zakaria]]>;
<![CDATA[Soebiantoro, Ugy]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/alkharaj.v6i2.4125
<![CDATA[Kepuasan pelanggan yaitu tingkat perasaan, penilaian pelanggan terhadap produk maupun layanan yang di terimanya. Pelanggan puas dapat mendukung bisnis dimasa depan. Penelitian ini bertujuan untuk dapat mengetahui bagaimana kepuasan pelanggan First Media di Sidoarjo Utara dipengaruhi oleh kualitas pelayanan dan persepsi harga. Dalam penelitian ini, analisis SEM berbasis Partial Least Square (PLS) merupakan metode yang diterapkan. Penelitian ini menggunakan metode kuantitatif, terdapat 72 orang sebagai sampel penelitian, serta pengambilan sampel non probability sampling dengan purposive sampling yang digunakan. Hasil penelitian menunjukan bahwa 1) Kualitas Pelayanan berpengaruh positif terhadap kepuasan pelanggan First Media di Sidoarjo Utara 2) Persepsi Harga berpengaruh positif terhadap kepuasan pelanggan First Media di Sidoarjo Utara]]>
<![CDATA[Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Susu UHT Indomilk: Studi pada Konsumen Susu UHT Indomilk di Surabaya ]]>
<![CDATA[Nurbayzura, Wahyu]]>;
<![CDATA[Soebiantoro, Ugy]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/alkharaj.v6i2.4151
<![CDATA[The demand for packaged soft drinks has increased significantly, this phenomenon of brand competition can be seen through packaged milk products, especially UHT milk. The demand for UHT dairy products is increasing along with the increase in people's income and public awareness of health. The purpose of this study was to determine the effect of promotion and brand image on purchasing decisions. Promotions (X1), brand image (X2), and purchasing decisions (Y) are the variables in this study.. The population in this study were consumers of Indomilk UHT milk in Surabaya with a total sample of 108 respondents. The sampling method is non-probability sampling with purposive sampling techniques. The Partial Least Square (PLS) analysis tool is used in data analysis techniques. The results of the study stated that promotion and brand image had a positive and significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Citra Merek dan Potongan Harga terhadap Keputusan Pembelian Melalui OFD Gofood: Studi Pada Mahasiswa Manajemen UPN “Veteran” Jawa Timur ]]>
<![CDATA[Lestari, Windi Putri]]>;
<![CDATA[Soebiantoro, Ugy]]>;
<![CDATA[Amriel, Egan Evanzha Yudha]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/alkharaj.v6i2.4162
<![CDATA[In the era of globalization, everything, including information technology and communication, become easier. Digitalization has penetrated various aspects of society’s life, including culinary businesses, resulting in the emergence of various smartphone applications offering Online Food Deliver (OFD) services, one of which is Gofood. The purpose of this research is to determine the influence of brand image and price discounts on purchasing decisions through Online Food Delivery Gofood among management students of Universitas Pembangunan Nasional “Veteran” Jawa Timur. This study uses the Partial Least Square (PLS) method with a sample of 96 respondents. The results show that brand image and price discounts have a positive and significant effect on purchasing decisions. Keywords: Brand Image; Online Food Delivery; Price Discounts; Purchase Decisions]]>
<![CDATA[Pengaruh Gaya Hidup, Citra Merek, dan Kualitas Produk terhadap Minat Beli Smartphone Iphone ]]>
<![CDATA[Hidayah, Munirotul Aina Bin Nur]]>;
<![CDATA[Soebiantoro, Ugy]]>;
<![CDATA[Zawawi, Zawawi]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/alkharaj.v6i2.4456
<![CDATA[Competition in the industrial world that is increasingly developing makes companies vying to optimally increase their resources. As well as social changes in Indonesian society towards perusahaan berjuang untuk meningkatkan kualitas sumber daya mereka sementara dunia teknologi dan informasi maju dengan sangat cepat. Bisnis dapat menggunakan segmentasi pasar sebagai salah satu teknik pemasarannya. Dengan penelitian ini, it analyzes related to iPhone smartphone products, which are well-known brands throughout the world so that they are familiar to consumers' minds, but the market share of these brands has decreased. This research was conducted to examine evaluated the external and internal models with Smart PLS 4.0 software to determine the impact of lifestyle, brand image, and product quality on iPhone purchase intentions through the use of Partial Least Square (PLS) Structural Equation Modeling (SEM). The method used to collect data is known as proportional stratified random sampling. Respondents were 90 samples of economics and business faculties who know iPhone products. These results indicate that lifestyle, brand image, and product quality can influence the intention to buy an iPhone smartphone Keywords: Lifestyle, BrandImage, QualityProduct, PurchaseIntention]]>
<![CDATA[Pengaruh kualitas website dan kepercayaan terhadap kepuasan pelanggan bukalapak di Surabaya ]]>
<![CDATA[Aufar, Muhammad Zharfandi]]>;
<![CDATA[Soebiantoro, Ugy]]>
<![CDATA[ Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 12 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan ]]>
Publisher : <![CDATA[Departement Of Accounting, Indonesian Cooperative Institute, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (430.564 KB)
|
DOI: 10.32670/fairvalue.v4i12.1906
<![CDATA[The rapid development of technology today makes the internet an important role in doing various things. Internet and technology have provided a change in the activities of its users to be more effective and efficient. With the internet, users can carry out activities wherever and whenever they want, regardless of time and place. The internet provides convenience in the aspects of trading and digital purchases that are supported by e-commerce in Indonesia. The large level of digital buying in Indonesia has made changes in buying behavior now and in the past. This study aims to analyze the quality of the website and trust in Bukalapak's customer satisfaction. The sample used in this research is Bukalapak customers in Surabaya who have transacted with 80 respondents. The sampling technique used is non- probability sampling. The analytical technique used is Partial Least Square (PLS). Test the validity and reliability of the data using data collected from the results of the questionnaire using the Likert technique.Based on the research that has been done, it shows that Website Quality has a positive influence on Customer Satisfaction and Trust has a positive influence on Bukalapak Customer Satisfaction in Surabaya.]]>
