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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Journal Economic Insights
kharisma, Gilang
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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INVESTOR'S SENTIMENT AGAINST THE LEGISLATION OF THE LAW ON RELOCATING THE STATE CAPITAL (STUDY ON A STATE-OWNED CONSTRUCTION COMPANY) kharisma, Gilang
Journal Economic Insights Vol. 1 No. 2 (2022): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jei.v1i2.26

Abstract

This study aims to examine the effect of the announcement of the relocation of the new capital on government-owned construction companies. The first hypothesis is that there is a significant abnormal return on the day around the enactment of the law the relocation of the new capital by the DPR (People's Representative Council) and the second hypothesis is that there are differences in abnormal returns before and after the DPR passed the law on moving the country's capital. This study uses an event study research method, with the determination of t = 0 days in which the law on the relocation of the State Capital was passed, namely on January 18, 2022. Using secondary data obtained from yahoo finance. The state-owned construction company was chosen as the research sample because it is suspected to be directly related to the event being studied. The results of the study revealed that there was a positive reaction to the sample of companies in this study after the ratification of the law on moving the state capital, but no significant AAR value was found on the day around the ratification of the law on moving the state capital. Meanwhile, there was a significant difference in abnormal returns before and after the ratification of the law on moving the country's capital by the DPR as a reflection that the market had adequately responded to the event.  
Segmentation K-Means Clustering Model With SPSS Program Case Study Customer the Park Mall Sawangan Mulyono, Rynto; Sekar Ndini, Ayu; Kharisma, Gilang; Heikal, Jerry
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.363 KB) | DOI: 10.36418/syntax-literate.v8i2.11429

Abstract

In a transitioning word, specially in mall property industry, a winning strategy comes from anticipating with people needs and desires, understanding them in the most holistic way possible. The 7P marketing mix refined by Booms and Bitner in 1981 which consists of elements of Product, Price, Place, Promotion, People, Physical evidence, Processes and additional Partnerships, is a tool for analyzing existing market conditions in more depth. In addition, to meet customer wants, needs, and satisfaction refers to the market environment, both external and internal. This research succeeded in modeling customer segmentation based on clustering data mining techniques with K-Means analysis using the SPSS program. Based on the analysis results obtained, there are 3 clusters, namely clusters: consumptive customer, potential customer, and standard young customer. From the results of this study, we get the personas that emerge as a result of this clustering analysis, and identify the needs, desires, and preferences of the cluster that is formed. We choose to develop tactic 8Ps marketing mix for cluster potential customer.
Co-Authors Heikal, Jerry Mulyono, Rynto Sekar Ndini, Ayu