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EVALUASI USABILITY WEBSITE BUKALAPAK DAN TOKOPEDIA MENGGUNAKAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ) Putra, I Gusti Putu Agung Arka; Juliantara. KW, Pande Putu Ode; Gunawan, I Made Agus Oka; Indrawan, Gede
INTI Nusa Mandiri Vol. 18 No. 2 (2024): INTI Periode Februari 2024
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/inti.v18i2.5023

Abstract

This research aims to compare elements of usability and user experience on the e-commerce platforms Bukalapak and Tokopedia. Usability quality has important significance because if an application or website has optimal usability, users will be able to use it easily. Users who feel disappointed or have difficulty interacting with a website are likely to leave the platform and look for an alternative that is easier to use. Therefore, usability evaluation becomes crucial for e-commerce websites. Measurements were carried out using the User Experience Questionnaire (UEQ) method which involves several aspects, including attractiveness, perception, efficiency, dependability, stimulation and novelty. The results of evaluating user usage and experience on these two e-commerce websites, using the UEQ method, show that Bukalapak achieved an Attractiveness value of 0.80, Perspicuity of 0.83, Efficiency of 0.63, Dependability of 0.53, Stimulation of 0.74, and Novelty of 0.38. Meanwhile, Tokopedia achieved an Attractiveness score of 1.24, Perspicuity of 1.08, Efficiency of 1.20, Dependability of 1.19, Stimulation of 0.96, and Novelty of 0.70. Therefore, it can be concluded that Tokopedia shows better performance than Bukalapak in terms of usability and user experience on the e-commerce platform.
Membuat Blog dengan Wordpress dan Artikel Menggunakan Tools Artificial Intelligence Juliantara. KW, Pande Putu Ode; Smrti, Ni Nyoman Emang; Andisana, I Putu Gd Sukenada; Atho'illah, Ibnu; Erlangga, Anak Agung Gde Wahyu Sukma; Dharayanti, Desak Made Pratiwi; Sutarjana, I Wayan
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1293

Abstract

Based on a needs analysis of partners at SMK Negeri 1 Gianyar class XI, students experienced difficulties in learning to write blogs as a medium for marketing products. Although there are many blog service providers available, students have not been able to determine which blog platform is easy to use. The next difficulty is how to improve blog rankings on internet search engines. Through this training, students were provided with material on creating blogs using WordPress, writing articles relevant to search optimization needs, and utilizing Artificial Intelligence (AI) to help create appropriate content. The results of the activity showed an increase in students' knowledge regarding the creation and management of blogs with WordPress, an increase in their ability to compose articles relevant to supporting blog rankings on search engines, and their ability to utilize AI as a medium for creating marketing articles.