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All Journal Journal of Enterprise and Development (JED) Prosiding University Research Colloquium
Novriani, Anditha
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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Pengaruh Brand Loyalty dan Brand Image terhadap Ekuitas Merek Perusahaan Gadai (Studi pada Nasabah Pusat Gadai Indonesia) Novriani, Anditha; Ambardi, A
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation) A
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh secara simultan dan secara parsial antara variabel brand loyalty dan brand image terhadap ekuitas merek perusahaan Gadai PGI. Penelitian ini bersifat kuantitatif. Data yang digunakan adalah data primer dengan membagikan kuesioner kepada 300 responden dan data sekunder dengan studi pustaka. Pengambilan sampel dilakukan dengan teknik purposive sampling. Metode analisis data menggunakan regresi linier berganda. Dari hasil penelitian dapat diketahui bahwa, secara simultan variabel brand loyalty dan brand image memberikan pengaruh yang signifikan terhadap ekuitas merek Perusahaan Gadai PGI dengan F hitung sebesar 157,353 dan tingkat signifikansi 0,000. Secara parsial variabel brand loyalty (X1) memberikan pengaruh yang signifikan terhadap ekuitas merek(Y) perusahaan gadai PGI dengan t hitung 4,547 dan tingkat signifikansi 0,000, brand image (X2) memberikan pengaruh yang signifikan terhadap ekuitas merek(Y) perusahaan gadai PGI dengan t hitung 10,789 dan tingkat signifikansi 0,000.
Determinants of Dividend Per Share in Indonesia’s Non-Cyclical Manufacturing Firms Novriani, Anditha; Marom, Suhula Divina; Leon, Farah Margaretha
Journal of Enterprise and Development (JED) Vol. 7 No. 3 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i3.14065

Abstract

Purpose: This study investigates the influence of internal firm-specific variables on dividend per share (DPS) within the non-cyclical manufacturing sector in Indonesia. It emphasizes key internal determinants that shape corporate dividend policy.Method: A quantitative research design is employed, utilizing panel data regression on a sample of 26 non-cyclical manufacturing firms listed on the Indonesia Stock Exchange over the period 2021–2024. Secondary data are obtained from audited annual financial reports. The fixed-effects model is selected as the most appropriate estimation technique, based on the results of the Chow and Hausman specification tests, to ensure model robustness and accuracy.Result: Empirical analysis reveals that firm life cycle, leverage, firm size, firm age, and earnings volatility exert a statistically significant influence on DPS. Conversely, profitability, liquidity, and growth opportunities are found to have no significant effect.Practical Implications for Economic Growth and Development: The findings have important implications for corporate managers, investors, and policymakers in formulating dividend strategies that align with a firm’s financial structure and stage of development. Enhanced dividend decision-making can strengthen investor confidence, improve firm valuation, and promote capital market efficiency, thereby contributing to sustainable economic development.Originality/Value: This study extends the existing body of knowledge by integrating earnings volatility into the analysis of dividend determinants, offering original empirical evidence from the Indonesian manufacturing sector. The results provide a deeper understanding of firm-level financial factors influencing dividend policy in the context of emerging economies.
Co-Authors Ambardi, A Leon, Farah Margaretha Marom, Suhula Divina