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All Journal Prosiding University Research Colloquium Journal MISSY (Management and Business Strategy) Journal of Advanced Technology and Multidiscipline (JATM)
Mumtaz, Nabila
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Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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Regular KKN: GEMBITA (Beach Cleaning Movement) Together with the Community of Sidoharjo Village, Puring District, Kebumen Regency: KKN Reguler: GEMBITA (Gerakan Membersihkan Pantai) bersama Masyarakat Desa Sidoharjo Kecamatan Puring Kabupaten Kebumen Pramurindra, Rezky; Salsabila, Prina Naura; Fitrianna, Elvi Nur; Rosalina, Selli; Mumtaz, Nabila
Prosiding University Research Colloquium Proceeding of The 18th University Research Colloquium 2023: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Lingkungan bersih memiliki dampak yang signifikan pada kehidupan masyarakat dan daya tarik tempat wisata. Namun, untuk menciptakan lingkungan bersih, perlu keterlibatan aktif dari pengunjung dan pengelola wisata. Artikel ini menggambarkan upaya Universitas Muhammadiyah Purwokerto dalam membantu mengatasi permasalahan kebersihan lingkungan di Desa Sidoharjo, Kecamatan Puring, Kabupaten Kebumen melalui pelaksanaan Kuliah Kerja Nyata (KKN). Kegiatan KKN melibatkan mahasiswa dalam membersihkan Pantai Lumut dan Pantai Gilianyar serta memberikan sosialisasi tentang pemilahan sampah organik dan non organik kepada masyarakat setempat. Hasil dari kegiatan KKN mencakup survei lokasi, GEMBITA (Gerakan Membersihkan Pantai), pembakaran sampah, sosialisasi pemilahan sampah, dan penyediaan tong sampah organik, dan non organik. Melalui kegiatan ini, berhasil meningkatkan kesadaran masyarakat tentang pentingnya menjaga kebersihan lingkungan, memastikan tersedianya sarana prasarana yang mendukung kebersihan tempat wisata, dan menciptakan lingkungan yang bersih dan nyaman bagi masyarakat dan pengunjung. Selain itu, artikel ini juga membahas dampak sampah dan pengelolaan sampah dengan konsep 3R (Reuse, Reduce, Recycle). Upaya ini diharapkan dapat membantu meningkatkan kualitas hidup masyarakat Desa Sidoharjo, menciptakan lingkungan yang bersih dan asri, serta membangun karakter mahasiswa yang peduli terhadap lingkungan sekitar.
PENGARUH CITRA MEREK DAN PENGALAMAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN ULANG GENERASI Z DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI Mumtaz, Nabila; Purwanto, Edy
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v6i2.4691

Abstract

The cosmetics industry in Indonesia has experienced significant growth in recent years, even so consumers must remain smart in choosing cosmetic products. This study aims to examine the effect of brand image and customer experience on generation Z's repurchase intention in Sumenep Regency through brand trust. This research was conducted on Pinkflash cosmetic products. This study used purposive sampling method as a sampling technique and obtained a sample size of 108 respondents. The testing technique used in this research is PLS-SEM. The results showed that brand image, customer experience, and brand trust have a direct influence on repurchase intention. Meanwhile, brand image does not influence repurchase intention through brand trust, but customer experience affects repurchase intention through brand trust.
Sentiment and Social Network Analysis of X Social Media on the Implementation of the Merdeka Belajar Curriculum in Indonesia Herra, Nafisahika Putri; Ramadhani, Olga Kabsyah; Mumtaz, Nabila; Zakaria, Ditha Meiga; Maryamah
Journal of Advanced Technology and Multidiscipline Vol. 4 No. 2 (2025): Journal of Advanced Technology and Multidiscipline
Publisher : Faculty of Advanced Technology and Multidiscipline Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jatm.v4i2.71938

Abstract

Indonesian Ministry of Education, Culture, Research, and Technology introduced the Merdeka Curriculum to overcome post-pandemics COVID-19 challenges with a transformative education policy. However, the effectiveness of education policy requires the contribution of public opinion. Exploring sentiment public opinions, and structural dimensions of interaction or network behavior are needed. This paper proposed sentiment and social network analysis of X social media on the implementation of the Merdeka Curriculum in Indonesia. The methodology consists of preprocessing, vectorizer with TF-IDF, sentiment and social network analysis. Sentiment classification was performed using four machine learning models, Support Vector Machine (SVM), Random Forest, XGBoost, and LightGBM. Based on the experimental results, Random Forest achieved the best performance with 70% accuracy. The analysis revealed that public sentiment was dominated by neutral and negative responses, indicating persistent criticism and limited support throughout the curriculum’s rollout. Social network analysis identified central accounts in the discourse, including @nadiemmakarim and @Kemdikbud_RI, while other accounts, for example @adekumala, served as key bridges within the network despite receiving fewer mentions. This paper integrates a data-driven approach to understanding public opinion and shows influence dynamics on social media providing valuable insights for policy communication and refinement in the digital era.
Co-Authors Edy Purwanto Fitrianna, Elvi Nur Herra, Nafisahika Putri Maryamah Pramurindra, Rezky Ramadhani, Olga Kabsyah Rosalina, Selli Salsabila, Prina Naura Zakaria, Ditha Meiga