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All Journal Economics and Digital Business Review
Cindy Claudia Natalie, Lia, Singgi, Katherine , Sarah Felina ,
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Memahami Kepuasan Pelanggan : Mengeksplorasi Customer Experience dengan Pendekatan Observasi Online Felix, Antonius; Cindy Claudia Natalie, Lia, Singgi, Katherine , Sarah Felina ,
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.843

Abstract

The restaurant industry is one of the most popular businesses among the public due to its high profit potential. The purpose of this research is to determine the extent to which customer experiences, including product quality, pricing, and service quality, influence customer satisfaction. This study adopts a qualitative approach with descriptive and expnatory methods based on secondary data. Data collection involves two samples from online platforms, Tripadvisor and Google Review, to gather information about customer perceptions of the Lobo & Juno restaurant. The results of this study indicate that customers perceive satisfaction from the quality of products, especially the service provided, and although the prices are relatively high, the excellent service quality compensates for the cost.
Co-Authors Antonius Felix