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All Journal Jurnal Mirai Management Technomedia Journal SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) YUME : Journal of Management Jurnal Common Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmu Politik dan Komunikasi Journal of Industrial Engineering and Operation Management (JIEOM) Economics and Digital Business Review IAIC Transactions on Sustainable Digital Innovation (ITSDI) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Abdimas Bina Bangsa Jurnal Digital Media dan Relationship IIJSE
Antonius Felix
Universitas Bunda Mulia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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DIGITAL TRANSFORMATION AND THE CUSTOMER EXPERIENCE: ENHANCING ENGAGEMENT AND LOYALTY Antonius Felix; Glisina Dwinoor Rembulan
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.6195

Abstract

This study aims to identify the most basic things in digital transformation, namely what are the factors that can improve customer experience, enhancing engagement and customer loyalty. In an effort to offer in-depth insights on this topic, this research seeks to provide direction for companies focusing on important factors in leveraging digital transformation to create a better customer experience, which in turn will increase their engagement and loyalty. To achieve this goal, this research uses a qualitative approach and case studies from existing literature with the aim of knowing what factors in digital business transformation affect customer experience in order to increase engagement and customer loyalty. This study uses purposive sampling by deep interviewing 11 active consumers from the e-commerce platform under study. Factors such as ease of use, product quality, loyalty programs, exclusive offers, responsive customer support, and special incentives and rewards are key to creating a positive experience, increasing customer engagement and strengthening their loyalty. By understanding and managing these factors, companies can create strong customer relationships, improve customer retention and increase overall business growth.
Analysis of Key Factors for Improved Customer Experience, Engagement, and Loyalty in the E-Commerce Industry in Indonesia Antonius Felix; Glisina Dwinoor Rembulan
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 2sp (2023): Special Issue: Support Technopreneurship in the Medical
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i2sp.350

Abstract

In Indonesia's rapidly growing e-commerce industry, customer experience, engagement, and loyalty are pivotal variables for business success and sustainability. By addressing gaps in understanding these critical factors to enhance positive customer experiences, optimize engagement levels, and fortify customer loyalty. This research aims to identify key factors influencing customer experience, engagement, and loyalty in Indonesia's e-commerce industry, hence resulting in practical implementation recommendations for companies interested in developing an e-commerce platform or as a reference for future research. This study employs an explanatory qualitative approach to explore the intricate relationship between customer experience, engagement, and loyalty in the dynamic landscape of the e-commerce industry. Data is gathered from five prominent e-commerce platforms in Indonesia. The qualitative analysis delves into the narratives of these respondents, uncovering rich insights into their perceptions. Recommendations to bridge these gaps include implementing live chat with sellers, elevating personalized content and recommendations, prioritizing responsiveness and page loading speed, emphasizing security in online shopping, and amplifying personalized content and recommendations during customer engagement. Adopting these strategies, e-commerce companies can deliver more gratifying customer experiences, elevate engagement, and strengthen loyalty, thus establishing a competitive advantage in this dynamic market and fostering sustainable business growth. The research identifies factors impacting customer experience, engagement, and loyalty in e-commerce. Key factors for a positive experience include discounts, product quality, user interface, and customer support. Addressing gaps between factors and expectations can enhance satisfaction and loyalty. Recommendations include live chat, personalization, speed, security, and content improvement for a competitive advantage and sustainable growth. The recommendations for future research include conducting a comparative analysis, undertaking a longitudinal study, testing implementation strategies, and measuring long-term loyalty effects.
Memahami Kepuasan Pelanggan : Mengeksplorasi Customer Experience dengan Pendekatan Observasi Online Antonius Felix; Lia, Singgi, Katherine , Sarah Felina , Cindy Claudia Natalie
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.843

Abstract

The restaurant industry is one of the most popular businesses among the public due to its high profit potential. The purpose of this research is to determine the extent to which customer experiences, including product quality, pricing, and service quality, influence customer satisfaction. This study adopts a qualitative approach with descriptive and expnatory methods based on secondary data. Data collection involves two samples from online platforms, Tripadvisor and Google Review, to gather information about customer perceptions of the Lobo & Juno restaurant. The results of this study indicate that customers perceive satisfaction from the quality of products, especially the service provided, and although the prices are relatively high, the excellent service quality compensates for the cost.
STRATEGI IDENTITAS DIGITAL: ANALISIS PERSONAL BRANDING DI PLATFORM TIKTOK Antonius Felix; Dimas Okta Briyanti; Felix Melvin Young; Ivan Livaro; Willian Wijaya
Jurnal Digital Media dan Relationship Vol 5 No 2 (2023): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jdigital.v5i2.1405

Abstract

Media sosial TikTok memiliki dampak yang signifikan pada cara interaksi dan akses informasi. Penelitian ini menggunakan Teori Personal Branding untuk mengidentifikasi karakter pribadi yang membentuk minat dalam menciptakan persepsi positif melalui konten menarik sebagai hiburan tren masa kini. Fokus penelitian ini adalah untuk melakukan analisis personal branding dari content creator TikTok @siscakohl. Metode penelitian yang digunakan ialah pendekatan kualitatif dengan studi kasus terhadap penggunaan aplikasi TikTok. Data dikumpulkan melalui teknik observasi, melakukan studi dokumentasi, serta wawancara. Hasil penelitian memperlihatkan bahwa adanya perbedaan usia pada pengguna TikTok yang berpengaruh terhadap pembentukan personal branding narasumber. Penggunaan TikTok dimanfaatkan sebagai cara dalam meningkatkan rasa percaya diri, pengembangan keterampilan, kreativitas, ciri khas, serta membangun citra publik.
ANALISIS FAKTOR DAN STRATEGI BRANDING YOUTUBER JEROME POLIN DALAM MEMPERTAHANKAN EKSISTENSI felix, antonius
Jurnal Ilmu Politik dan Komunikasi Vol 13 No 2 (2023): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v13i2.11526

Abstract

Jerome Polin, seorang YouTuber sukses dengan lebih dari 10 juta subscriber, telah berhasil mempertahankan eksistensinya melalui strategi branding yang matang. Fokus pada keaslian, kebaikan, integritas, dan kinerja membantu membangun personal branding yang kuat bagi Jerome. Dengan kontennya yang konsisten mengedukasi dan menghibur, serta keunikan dalam penggunaan bahasa Jepang, Jerome menonjol di antara konten kreator lainnya. Upaya menjaga goodwill melalui interaksi positif dan pesan kebaikan menciptakan pengalaman menonton yang positif. Kejujuran dalam kontennya dan peningkatan kualitas produksi menjadi dasar kepercayaan yang dibangun dengan pengikutnya. Jerome's success juga terletak pada kemampuannya menjaga kontennya tetap segar dan menghibur, dengan memanfaatkan interaksi dengan teman-temannya dari Jepang. Dalam masa depan, diversifikasi konten, interaksi langsung dengan pengikut, kolaborasi yang lebih luas, dan eksplorasi kreativitas lebih lanjut menjadi kunci keberhasilan. Melalui pemantauan dan analisis data yang teratur, Jerome dapat terus memahami kebutuhan dan preferensi pengikutnya, memastikan kesuksesan berkelanjutan di dunia digital yang dinamis.
Eksplorasi Strategi Pemasaran: Kajian Kasus Observasi Online dengan menggunakan Matrix S.W.O.T. Antonius Felix, Dimas Okta Briyanti, Jessica Amelia, Modesta Bancin, Chyntia Angelyna, Melvina Felic
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5862

Abstract

Namaaz Dining, located in South Jakarta, has successfully captivated culinary enthusiasts with its exclusive food concept and unique culinary experience based on Molecular Gastronomy. Despite achieving success in attracting customers, the restaurant faces significant challenges related to limited space and long queues, which can impact the customer experience with extended waiting times. This study aims to conduct a marketing strategy analysis using the SWOT method for Namaaz Dining. Through observation based on customer reviews and comments on the Trip Advisor platform, this research identifies factors influencing consumer interest in Namaaz Dining and explores strategic opportunities that can be optimized. The research results are expected to assist Namaaz Dining in developing a stronger marketing strategy, focusing on customer satisfaction, and expanding its market reach. The contribution of this research is intended to benefit not only Namaaz Dining but also to provide theoretical and practical insights into restaurant marketing strategies and customer management. Keywords: Unique Culinary, Gastronomy, Marketing Strategy, Qualitative, Marketing Communication
PEMANFAATAN TIKTOK DALAM STRATEGI PEMASARAN: STUDI KASUS NAUGHTY INDONESIA DAN PELATIHAN TIM PEMASARAN DIGITAL Antonius Felix; Devi Yurisca; Agung Stefanus Kembau; Julius Sutrisno; Fandevi Maitri
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.1015

Abstract

The use of social media, especially TikTok, has become an effective strategy for Naughty Indonesia in expanding its marketing reach and building close relationships with consumers. Through a proactive and creative approach, Naughty Indonesia has succeeded in building a strong brand image and increasing brand awareness among consumers. The training held for Naughty Indonesia's digital marketing team in the use of TikTok Ads also provided a deep understanding of the platform's potential as an effective marketing tool. The evaluation results showed a positive response from participants, with the majority giving a positive assessment of the quality and benefits of the activity. However, there are suggestions and inputs for further improvement and development, such as improved experiential practices and material development. In conclusion, this dedication succeeded in providing new insights for Naughty Indonesia in utilizing TikTok as an effective marketing strategy in the digital era. This not only provides benefits for the company, but also for the development of digital marketing team competencies in facing challenges and opportunities in the ever-evolving business world
FITUR - FITUR DALAM SHOPEE DAN TIKTOK SHOP YANG MAMPU MENINGKATKAN PENJUALAN Felix, Antonius; Saputra, Alvin; Wibowo, Bimo Mukti; Julius, Julius; Lenisia, Lenisia; Susilo, Sophia Reni
Jurnal Digital Media dan Relationship Vol 6 No 1 (2024): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jdigital.v6i1.1648

Abstract

Penelitian ini menyelidiki fitur-fitur di Shopee dan TikTok Shop yang meningkatkan penjualan UMKM. Temuan menunjukkan Live Streaming, Gratis Ongkir, dan Potongan Harga efektif dalam meningkatkan penjualan dan daya saing. Live Streaming memperdalam pengalaman berbelanja, membangun hubungan dengan pelanggan, dan meningkatkan eksposur produk. Gratis Ongkir menarik pelanggan dari wilayah yang lebih luas. Potongan Harga menarik perhatian konsumen dan meningkatkan peluang konversi. Penelitian menggunakan metode kualitatif dengan wawancara, observasi, dan dokumentasi. Sampel dipilih menggunakan purposive sampling dari pelaku usaha fashion di Shopee dan Tiktok Shop yang sudah berjalan lebih dari 1 tahun dengan penjualan ratusan hingga ribuan produk. Kesimpulannya, fitur-fitur ini membantu UMKM meningkatkan penjualan dan daya saing online. Dengan pemahaman dan pemanfaatan yang kreatif, UMKM bisa sukses dalam bisnis online.
Memanfaatkan potensi tiktok: Panduan komprehensif untuk membuat dan mengelola iklan produk gaya hidup di era digital Felix, Antonius; Kembau, Agung Stefanus; Sutrisno, Julius; Yurisca, Devi; Antonia, Claresta
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 7 No 2 (2024): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v7i2.21696

Abstract

Proyek pengabdian masyarakat ini, merupakan kerjasama antara Prodi Bisnis Digital dan Naughty Indonesia, bertujuan menjelajahi potensi TikTok sebagai platform periklanan, khususnya untuk produk gaya hidup, sambil memberikan panduan komprehensif terkait membuat dan mengelola iklan di era digital. Perubahan perilaku konsumen digital mengubah cara mereka berinteraksi dengan merek dan produk, menekankan pentingnya strategi pemasaran digital yang efektif. Melalui pendekatan partisipatif, berbagai pemangku kepentingan di Naughty Indonesia dilibatkan. Studi kasus iklan sukses di TikTok dianalisis untuk memberikan wawasan tentang optimasi kinerja periklanan. Selain itu, memfasilitasi pengalaman belajar praktis, memberdayakan karyawan dengan keterampilan yang diperlukan untuk menjalankan kampanye iklan TikTok yang efektif. Pendekatan penelitian kualitatif memungkinkan pemahaman mendalam tentang potensi periklanan TikTok dan dampaknya terhadap strategi pemasaran digital Naughty Indonesia. Sesi pelatihan terstruktur membantu peserta memperoleh wawasan dan belajar strategi merancang kampanye iklan yang sukses di TikTok. Evaluasi menunjukkan umpan balik positif mengenai sifat edukatif, objektif, akuntabel, dan transparan dari program pelatihan. Proyek ini berhasil mengatasi tantangan pemasaran digital Naughty Indonesia, memperkuat posisinya dalam lanskap periklanan digital yang terus berubah. Fokus pada inovasi, kreativitas, dan adaptasi terhadap tren teknologi dan sosial mempersiapkan Naughty Indonesia untuk memperluas jangkauan pemasaran dan meningkatkan keterlibatan audiens di era digital yang berkembang.
Strategi Komunikasi Pemasaran Digital Felix, Antonius; Cerlysia, Cerlysia; Sheng, Liu De; Hendra, Martin; Tjalani, Ricky; Colin, Vincent
Jurnal Common Vol 7 No 2 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i2.11475

Abstract

Penelitian ini memfokuskan pada strategi komunikasi pemasaran digital yang diterapkan oleh SPBU Shell di Jakarta, dengan penekanan khusus pada analisis Pengalaman Pelanggan dalam industri Stasiun Pengisian Bahan Bakar Umum (SPBU). Melalui pendekatan kualitatif dan observasi, penelitian ini bertujuan untuk memahami aspek-aspek yang terkait dengan pengalaman pelanggan di SPBU Shell. Studi literatur mencakup peninjauan literatur ilmiah dan teknis terkait Pengalaman Pelanggan di SPBU Shell. Sumber data terdiri dari dokumen internal Shell, kebijakan perusahaan, dan informasi resmi dari Shell. Dengan menerapkan analisis tematik dan sintesis informasi, penelitian ini mengembangkan pemahaman holistik tentang Pengalaman Pelanggan di SPBU Shell, dengan penekanan pada strategi komunikasi pemasaran digital. Hasil penelitian diharapkan dapat memberikan wawasan berharga untuk memperkuat posisi Shell di pasar yang kompetitif dengan menonjolkan keunikan layanan dan penerapan strategi digital yang efektif. Keberhasilan Shell dalam merancang pendekatan ini menciptakan ikatan emosional dengan pelanggan, memperkuat citra merek, dan meningkatkan keterlibatan pelanggan melalui platform digital terintegrasi, konten multimedia yang menarik, interaksi langsung melalui media sosial, edukasi konten, promosi khusus melalui aplikasi, pemasaran influencer, kampanye online tertarget, manajemen reputasi, dan analisis data. Pendekatan pemasaran digital ini bukan hanya mempertahankan, tetapi juga meningkatkan posisi Shell di pasar yang semakin sengit.
Co-Authors Agung Stefanus Kembau Anlovsky Antonia, Claresta Bernanda, Devi Yurisca Celvine, Celvine Cerlysia Cerlysia Cerlysia, Cerlysia Colin, Vincent Daniel Devi Yurisca Dimas Okta Briyanti Dwi Priska Lestari Usman, Vincent Winata, Effendy, Filberth Fandevi Maitri Felix Melvin Young Glisina Dwinoor Rembulan Handoko Hendra, Martin Ivan Livaro Jonathan, Alden Juan Matthew Karsten Julius Sutrisno Julius, Julius Kembau, Agung Stefanus Kurashige, Aiko Angel Lenisia, Lenisia Lia, Singgi, Katherine , Sarah Felina , Cindy Claudia Natalie Liu De Sheng Hermanto Livaro, Ivan Martin Hendra Nathaniel, Regan Ricky Tjalani Saputra, Alvin Sheng, Liu De Stevania, Stevania Steven Jonathan Salim Susilo, Sophia Reni Tarigan, Arihta Teniwut, Geovanny Vincencio Tjalani, Ricky Vincent Colin Wardhani, Nuraini Kusuma Wibowo, Bimo Mukti William Wijaya Willian Wijaya Young, Felix Melvin Yurisca, Devi