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All Journal Syarikat : Jurnal Rumpun Ekonomi Syariah Ahsan: Jurnal Ilmiah Keislaman dan Kemasyarakatan
Riska Febriana
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Religion Economics, Econometrics & Finance Education Other

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Analisis Strategi Digital Marketing Melalui Aplikasi Sosial Media Pada Toko Fashion Nonashope di Sangatta Kabupaten Kutai Timur Dewi Rifta Dayanah; Rizqi Ramadhani; Muhammad Ridho; Riska Febriana
Ahsan: Jurnal Ilmiah Keislaman dan Kemasyarakatan Vol 1 No 1 (2024)
Publisher : PT. Pustaka Andil Lestari

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Abstract

The fashion industry has been one of the sectors most affected by the digital revolution. Fashion stores, including Nonashope stores in Sangatta, have felt the significant impact of this change. With increasing online competition, digital marketing strategies are key maintaining and increasing market share. One of the most frequently used digital marketing strategies is social media. In the ever-evolving digital era, the role of social media in marketing has become increasingly important. Social provides a powerful platform to interact with potential customers and expand brand reach. This study aims to investigate the effect of digital marketing strategies through social media used by Nonashope Stores in Sangatta. It is important for them to understand how digital marketing strategies on these platform affect business performance. This research uses a qualitative method with interviews with the owner and customers of the Nonashope fashion store. The result showed that digital marketing strategies through social media had a significant impact on brand awareness, customers interaction, and increased store sales. Factors such as content quality, posting consistency, and interaction with customers are influential in achieving a successful digital marketing strategy. This research provides valuable insights for Nonashope Fashion Store and similar businesses in optimizing their digital marketing strategies through social media to improve business performance and customer satisfaction. Keywords: Digital Marketing Strategy, Social Media, Nonashope Fashion Store
Analisis Faktor yang Memengaruhi Niat beli Makanan Halal pada layanan ShopeeFood : Pendekatan UTAUT 2, Halal Awareness, dan Promosi Riska Febriana; Ach. Yasin
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 9 No. 1 (2026): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2026.vol9(1).27880

Abstract

Perkembangan layanan OFD yang semakin pesat mendorong perubahan cara memenuhi kebutuhan akan makanan halal masyarakat. ShopeeFood sendiri hadir sebagai layanan OFD yang mendominasi dan solusi layanan pesan antar makanan yang praktis serta efisien. Disisi lain, kesadaran halal menjadi hal yang penting bagi seorang muslim, terutama pada makanan yang tidak dilihat bentuk fisiknya secara langsung. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang dapat memengaruh niat membeli makanan halal pada layanan ShopeeFood masyarakat di Jawa Timur. Penelitian ini menggunakan metode kuantitatif dengan data primer yang diperoleh melalui penyabaran kuisioner secara online dan didapatkan sebanyak 322 responden. Analisis data dilakukan menggunakan SEM-PLS dengan aplikasi SmartPLS 4.0.  Hasil penelitian menunjukkan bahwa Facilitating Condition,  Hedonic Motivation, Price Value, Habit, dan Promosi memiliki pengaruh  signifikan terhadap Niat Beli makanan halal pada layanan ShopeeFood di Jawa Timur. Hal ini menunjukkan bahwa faktor emosional dan operasional dapat memengaruhi niat beli makanan halal masyarakat di Jawa Timur. Sedangkan  Performance Expectancy, Effort Expectancy, Social Influence, dan Halal Awareness tidak berpengaruh  terhadap  Niat Beli makanan halal pada layanan ShopeeFood di Jawa Timur. Hal tersebut menunjukkan bahwa kinerja serta kemudahan, pengaruh sekitar, dan kesadaran diri akan status halal makanan yang dikonsumsi tidak memengaruhi niat beli masyarakat Jawa Timur.
Co-Authors Ach. Yasin Dewi Rifta Dayanah Muhammad Ridho Rizqi Ramadhani