Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Lembahyung, Balina
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Digital Marketing Terhadap Peningkatan Minat Beli Konsumen Pasca Kebijakan Pencabutan PPKM Pada UMKM Depok Lembahyung, Balina; Handayani, Trisni
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.20499

Abstract

This study aims to determine the effect of digital marketing on increasing consumer buying interest after the PPKM revocation policy at UMKM Jalan Baru Depok. The Incidental Sampling technique was used to collect samples in the study of 58 respondents based on people encountered. The method used is quantitative. In analysing the data using Simple Linear Regression to examine the results of the data obtained from the questionnaire, so that the research results are obtained, namely the existence of a positive and relevant influence on consumer buying interest of 57.5%, the rest is explained by other independent variables that are not included in the researcher's simple linear regression model
Co-Authors Trisni Handayani, Trisni