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All Journal Jurnal Pengabdian Masyarakat Bumi Raflesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Asian Business and Management (IJABM)
Muhammad Khairul Amal
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Factors Affecting the Performance of Employees: Analysis in Muhammadiyah Sukabumi University Iqbal Noor; Alhidayatullah; Muhammad Abdul Aziz; Muhammad Khairul Amal
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.4562

Abstract

Leadership and organizational culture are important factors determining employee performance and ability to adapt to environmental changes.  Phenomena that happened at the University of Muhammadiyah Sukabumi is employee work that is still not optimal. The problem studied from this study is how the description of the leadership and organizational culture of the University of Muhammadiyah Sukabumi. This study aims to find out and describe the influence of leadership and organizational culture on the work of employees of the University of Muhammadiyah Sukabumi, either simultan or partially. The data from this study are all employees of the University of Muhammadiyah Sukabumi which total of 250 people. The sampling technique in this study uses census study population techniques so that the entire population is used as a sample. The questionnaire method of data collection is employed, and multiple regression analysis with simultaneous testing and partial test hypothesis testing was the method of analysis used in this investigation. Leadership and organizational culture have a beneficial impact on employee performance, according to the partial variable results of the regression analysis. Leadership, which affects employee performance by 69.3%, is the dominant independent variable.  The magnitude of the influence of the independent variable on the bound is 75.0% while the rest is as much as 25. 0% is influenced by other factors that are not studied such as salary and performance support
IMPLEMENTASI MODEL SISTER BISNIS UMKM Ade Sudarma; Alhidayatullah; Muhammad Khairul Amal; Erik Candra Pertala
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 5 No. 3 (2022): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Permasalahan yang dihadapi oleh pelaku UMKM yaitu mengenai aspek finansial di mana terbatasnya dana yang dimiliki untuk memproduksi secara terus menerus, aspek produksi yaitu kemampuan memenuhi pasar dan inovasi merupakan kemampuan melakukan inovasi terhadap produk. Dari tiga aspek tersebut yang menjadi permasalahan utama UMKM adalah produksi, di mana produksi saat ini belum dapat memenuhi kebutuhan pasar. Metode yang digunakan untuk mengatasi permasalahan tersebut, Dinas Koperasi dan UKM (DKUKM) bekerjasama dengan Universitas Muhammadiyah Sukabumi (UMMI) melalui Dosen yang terlibat sebagai pengusul membentuk suatu model bisnis dengan tema Sister Business UMKM yaitu membentuk UMKM Pelopor dan UMKM Binaan. Setelah terbentuknya UMKM Pelopor maka diberikan pelatihan mengenai pengelolaan manajerial, keuangan, promosi, produksi dan quality control dan pelatihan pengetahuan supply chain management. Selanjutnya dilakukan pendampingan praktik matching business antara UMKM Pelopor dan UMKM Binaan, serta penyiapan sarana pendukung penguatan ekosistem sister business. Melalui sister business UMKM ini dapat menyelesaikan permasalahan yang selama ini menjadi kendala UMKM Pelopor dalam memenuhi kebutuhan pasar. Kata Kunci: SISTER, UMKM
THE EFFECT OF SERVICE QUALITY AND PROMOTION MEDIATED BY CONSUMER SATISFACTION ON CUSTOMER LOYALTY AT CV. ANANDA LINK Raehan Ananda; Muh Abdul Aziz; Muhammad Khairul Amal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The increasingly tight competition in the service industry demands companies to be able to retain customers by increasing loyalty. Customer loyalty is not only influenced by service quality and promotion, but also by the level of customer satisfaction as a mediating factor. This study aims to analyze the effect of service quality and promotion on customer loyalty with customer satisfaction as a mediating variable at CV. Ananda Link Sukabumi. This study uses a quantitative approach with a causal design. Data were obtained by distributing questionnaires to 175 active customers of CV. Ananda Link selected using the Krejcie and Morgan technique. Data analysis was performed using Structural Equation Modeling (SEM) with the help of AMOS 26.00 software. The results showed that service quality has a positive and significant effect on customer satisfaction (estimate = 0.654; p < 0.001) and customer loyalty (estimate = 0.438; p < 0.001). Promotion also has a positive and significant effect on customer satisfaction (estimate = 0.231; p = 0.025) and customer loyalty (estimate = 0.271; p = 0.004). Furthermore, customer satisfaction has been shown to have a positive and significant effect on customer loyalty (estimate = 0.234; p = 0.012). These findings indicate that customer satisfaction acts as a partial mediating variable in the relationship between service quality and promotion on customer loyalty
THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE: A STUDY AT CV. MUTIARA TIMUR Aden Akbar G; Muh Abdul Aziz; Muhammad Khairul Amal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the effects of product quality and price on customer loyalty with customer satisfaction as a mediating variable at CV Mutiara Timur, a light steel distributor in Sukabumi. The increasing competition in the construction material industry requires companies to understand the key factors that influence customer satisfaction and loyalty in order to maintain long-term business sustainability. This research employed a quantitative approach using a survey method with questionnaires distributed to customers of CV Mutiara Timur. The data were analyzed using Structural Equation Modeling (SEM) with the AMOS software. The results indicate that product quality and price have positive and significant effects on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty. Product quality is also found to have a positive and significant direct effect on customer loyalty. However, price does not have a significant direct effect on customer loyalty, although it influences loyalty indirectly through customer satisfaction. These findings confirm the important role of customer satisfaction as a mediating variable in strengthening the relationship between product quality, price, and customer loyalty. This study concludes that improving product quality and implementing fair and competitive pricing strategies are essential to enhance customer satisfaction and foster long-term customer loyalty. The findings provide practical implications for managers in the construction material industry to design effective marketing strategies focused on customer satisfaction and loyalty development
Co-Authors Ade Sudarma Aden Akbar G Alhidayatullah Erik Candra Pertala Iqbal Noor Muh Abdul Aziz Muhammad Abdul Aziz Raehan Ananda