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All Journal International Journal of Asian Business and Management (IJABM) Secretary Administration Journal
Maianto, Teguh
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Concepts Marketing Mix : Increase in Sales of Airlines Ticket on Route International Panggabean, Helena Louise; Widiyanto, Prima; Yulihapsari, Ika Utami; Perwitasari, Erni Pratiwi; Maianto, Teguh; Suryawan, Ryan Firdiansyah
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.5651

Abstract

This article aims to provide an arrangement of literature related to this scientific article by providing an answer. The method used is to describe with qualitative methods the literature review of existing scientific articles and the findings of the results related to this scientific article by corroborating the answers conveyed in the results.Marketing mix has been implemented in the aviation industry, especially in serving passengers and goods that exist today, existing literature that states the findings to strengthen research results in the form of scientific articles can provide a view that the suitability in implementing the marketing mix depends on the existing airlines, because the ability of each management is different to achieve an organizational goal expected by Management over and the expectation of fulfilling passenger expectations. For other researchers in the future to develop using these variables in continuing this research or developing, the results of this collaborative scientific article can add a wealth of literature to aviation bisang in particular
PENGARUH PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DI PT BOSTIK INDONESIA Maianto, Teguh
SECAD Vol 1 No 1 (2021): SECAD
Publisher : SECAD

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengaruh Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan di PT. Bostik Indonesia. Tujuan dari penelitian ini adalah untuk melihat bagaimana Pengaruh Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan di PT. Bostik Indonesia. Metode yang digunakan dalam penelitian ini adalah penelitian yang bersifat deskriptif dan verifikatif. Teknik pengumpulan data menggunakan kuisioner. Sedangkan metode analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, analisis jalur, uji t dan uji F menggunakan SPSS. Berdasarkan hasil analisis yang dilakukan maka dapat disimpulkan bahwa Pelayanan berpengaruh sebesar 10,00 % terhadap Kepuasan Pelanggan, Kualitas Produk berpengaruh sebesar 9,90 % terhadap Kepuasan Pelanggan dan secara bersama-sama Pelayanan dan Kualitas Produk mempunyai pengaruh sebesar 19,90 % terhadap Kepuasan Pelanggan di PT. Bostik Indonesia. Berdasarkan hasil penelitian tersebut maka perlu diambil langkah-langkah perbaikan oleh PT Bostik Indonesia dalam rangka meningkatkan Kepuasan Pelanggan melalui perbaikan Pelayanan dan Kualitas Produk secara intensif, berkelanjutan dan terkoordinasi.
Co-Authors Ika Utami Yulihapsari Panggabean, Helena Louise Perwitasari, Erni Pratiwi suryawan, ryan firdiansyah Widiyanto, Prima