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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Asian Business and Management (IJABM) Secretary Administration Journal
Maianto, Teguh
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences

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Concepts Marketing Mix : Increase in Sales of Airlines Ticket on Route International Panggabean, Helena Louise; Widiyanto, Prima; Yulihapsari, Ika Utami; Perwitasari, Erni Pratiwi; Maianto, Teguh; Suryawan, Ryan Firdiansyah
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.5651

Abstract

This article aims to provide an arrangement of literature related to this scientific article by providing an answer. The method used is to describe with qualitative methods the literature review of existing scientific articles and the findings of the results related to this scientific article by corroborating the answers conveyed in the results.Marketing mix has been implemented in the aviation industry, especially in serving passengers and goods that exist today, existing literature that states the findings to strengthen research results in the form of scientific articles can provide a view that the suitability in implementing the marketing mix depends on the existing airlines, because the ability of each management is different to achieve an organizational goal expected by Management over and the expectation of fulfilling passenger expectations. For other researchers in the future to develop using these variables in continuing this research or developing, the results of this collaborative scientific article can add a wealth of literature to aviation bisang in particular
PENGARUH PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DI PT BOSTIK INDONESIA Maianto, Teguh
SECAD Vol 1 No 1 (2021): SECAD
Publisher : SECAD

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Abstract

Pengaruh Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan di PT. Bostik Indonesia. Tujuan dari penelitian ini adalah untuk melihat bagaimana Pengaruh Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan di PT. Bostik Indonesia. Metode yang digunakan dalam penelitian ini adalah penelitian yang bersifat deskriptif dan verifikatif. Teknik pengumpulan data menggunakan kuisioner. Sedangkan metode analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, analisis jalur, uji t dan uji F menggunakan SPSS. Berdasarkan hasil analisis yang dilakukan maka dapat disimpulkan bahwa Pelayanan berpengaruh sebesar 10,00 % terhadap Kepuasan Pelanggan, Kualitas Produk berpengaruh sebesar 9,90 % terhadap Kepuasan Pelanggan dan secara bersama-sama Pelayanan dan Kualitas Produk mempunyai pengaruh sebesar 19,90 % terhadap Kepuasan Pelanggan di PT. Bostik Indonesia. Berdasarkan hasil penelitian tersebut maka perlu diambil langkah-langkah perbaikan oleh PT Bostik Indonesia dalam rangka meningkatkan Kepuasan Pelanggan melalui perbaikan Pelayanan dan Kualitas Produk secara intensif, berkelanjutan dan terkoordinasi.
Perceived Value, Influencer Advertising, and Engagement for Enhanced Customer Loyalty and Advocacy Maianto, Teguh; Sukesi, Sukesi; Tampubolon, Liosten RR.Ully; Assagaf, Aminullah; Ryadi, Slamet
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5463

Abstract

Purpose: This study examines how influencer marketing and customer engagement enhance loyalty and advocacy, with perceived value as a key mediator, to clarify the mechanisms behind these effects in a competitive digital landscape. Methodology: Using a quantitative survey of active online consumers, this study applied Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the direct effects of influencer-based advertising and customer engagement on perceived value, loyalty, and advocacy, as well as the mediating role of perceived value. Results: The findings demonstrate that both influencer-based advertising (? = 0.452, p < 0.001) and customer engagement (? = 0.384, p < 0.001) significantly boost perceived value. In turn, perceived value significantly mediates the impact of these antecedents on customer loyalty and advocacy, highlighting its critical intermediary role. Notably, while influencer marketing and engagement exert strong direct effects on loyalty, only customer engagement, and not influencer marketing, directly influences advocacy. Conclusions: Influencer-based advertising and customer engagement increase perceived value, strengthening loyalty and advocacy; however, only customer engagement directly influences advocacy. Limitations: This study's cross-sectional methodology records data at only one particular moment, making it more difficult to identify changes over time and to draw conclusions about causal linkages. Contributions: This research contributes to marketing theory and practice by pinpointing perceived value as the essential conduit linking marketing stimuli to lasting customer behaviors. It offers empirical evidence that both influencer strategies and engagement foster loyalty and advocacy principally by enhancing perceived value.
Co-Authors Aminullah Assagaf Ika Utami Yulihapsari Panggabean, Helena Louise Perwitasari, Erni Pratiwi Ryadi, Slamet Sukesi . suryawan, ryan firdiansyah Tampubolon, Liosten RR.Ully Widiyanto, Prima