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p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Asian Business and Management (IJABM)
Ni Wayan Jeni Kursita Yanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Brand Image, Product Design, and Price on Purchasing Decisions for Nike Shoes in Denpasar City Ni Wayan Jeni Kursita Yanti; I Gst. A. Kt. Gd. Suasana
International Journal of Asian Business and Management Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i4.10510

Abstract

This consider points to decide the impact of brand picture, item plan and cost on acquiring choices. The area of this inquire about is in Denpasar City. The information collection method utilized was a survey. The populace employments Nike brand shoe items, with a test of 105 respondents. The data analysis techniques used are Descriptive Statistical Analysis, Data Instrument Test, Classical Assumptions, Multiple Linear Regression, F, t, Determination and Beta Coefficient. Based on the comes about of the think about, it was gotten that brand picture incorporates a positive and significant impact on obtaining choices, item plan incorporates a positive and noteworthy impact on acquiring choices, and cost incorporates a positive and critical impact on obtaining choices, brand picture, item plan and cost have a positive and noteworthy impact on obtaining choices. Suggestions that can be given by researchers are that it is hoped that Nike will always maintain the quality of the products offered, increase the variety of designs, so that later it will have products with a variety of designs, make more affordable pricing policies and add types of shoes, so that later it will have complete types of shoes
Co-Authors I Gst. A. Kt. Gd. Suasana