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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Asian Journal of Management Analytics Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Indonesian Journal of Advanced Research (IJAR) Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) International Journal of Asian Business and Management (IJABM) International Journal of Management Research and Economics Journal of Entrepreneurial and Business Diversity INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research

I Gst. A. Kt. Gd. Suasana

Universitas Udayana

Author-ID : 386742

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN GARUDA INDONESIA DI DENPASAR AA Ayu Atika Paramitha Wendha; I Ketut Rahyuda; I Gst Agung Ketut Gede Suasana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 7 Nomor 1 Tahun 2013
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.098 KB)

The aim of this research is to know the effect of service quality on satisfaction and loyalty on Garuda Indonesia passengers in Denpasar. Respondent of this research at least 17 years old who use the services of Garuda Indonesia at least three times in this year. The number of respondents on this research defined 180 respondents by using sampling technique that is purposive sampling. This research used analysis od Structural Equation Modeling (SEM) with the help of AMOS program. The result of this research showed that the hypothesisare supported : 1) service quality has positive and significant impact on satisfaction, 2) satisfaction has positive and significant impact on loyalty, 3) service quality has positive and significant impact on loyaltyof Garuda Indonesia in Denpasar.

PENGARUH ATMOSFER GERAI DAN PELAYANAN RITEL TERHADAP NILAI HEDONIK DAN PEMBELIAN IMPULSIF PELANGGAN MATAHARI DEPARTMENT STOREDUTA PLAZA DI DENPASAR Ni Nyoman Manik Yistiani; Ni Nyoman Kerti Yasa; I G. A. Ketut Gede Suasana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 6 Nomor 2 Tahun 2012
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.171 KB)

The purpose of this research to determine the effect of atmospheric outlet and retail services toward impulsive buying through hedonic value. In this research examined four variables, namely atmospheric outlet, retail services, hedonic value as well as impulsive buying. The location of this research is at Matahari Departement Store Duta Plaza, in Denpasar with the target of population who purchase more than two times. The sample is taken by purposive sampling method.Based on Slovin formula, the number of sample about 168 consumer.Statistical Analysis was used to the test the hypothesis is Equation Model Structure (SEM). The main finding showed that the better atmospheric outlet will increase hedonic value and impulsive buying. Similarly,the better retail service will increase hedonic value and impulsive buying, but hedonic value not able to act as pemediasi of the relationship between atmospheric outlet and retail services toward impulsive buying. Therefore from the side of Matahari Departement Store Duta Plaza, Denpasar is expected to pay more attention to its atmospheric outlet and retail service in order to increase hedonic value and impulsivebuying

Dampak Pendidikan Kewirausahaan pada Entrepreneur Behavior Index (EBI) dan Intensi Berwirausaha Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Udayana di Denpasar I Gst. A. Kt. Gd. Suasana; Ni Wayan Ekawati; I Ketut Sudiana; I Gede Wardana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 1 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Tujuan penelitian adalah menjelaskan dampak pendidikan kewirausahaan terhadap niat berwirausaha, menjelaskan dampak pendidikan kewirausahaan terhadap EBI, menjelaskan dampak EBI terhadap niat berwirausaha dan menjelaskan peran EBI sebagai mediator dampak antara pendidikan kewirausahaan dan niat berwirausaha. Penelitian dilakukan terhadap pada mahasiswa program S1 Reguler FEB-Unud yang telah lulus mata kuliah kewirausahaan dalam kurun waktu tiga semester terakhir. Penelitian menggunakan sampel individu sebagai unit analisis dengan ukuran sampel responden 200 orang dan dibagi ke dalam tiga prodi secara proposional. Teknik analisis menggunakan analisis SEM berbasis AMOS. Hasil analisis menemukan bahwa pendidikan kewirausahaan berdampak signifikan terhadap niat berwirausaha, pendidikan kewirausahaan berdampak signifikan terhadap EBI, EBI berdampak signifikan terhadap niat berwirausaha, dan EBI berperan signifikan memediasi secara parsial dampak pendidikan kewirausahaan terhadap niat berwirausaha. Artinya bahwa, menumbuhkan dan mengembangkan niat berwirausaha lulusan perguruan tinggi, dapat dilakukan melalui pengembangan kurikulum pendidikan kewirausahaan, namun pendidikan tersebut tidak sepenuhnya harus dibebani dengan peningkatan nilai-nilai karakter individu (EBI). Kata Kunci: pendidikan kewirausahaan, entrepreneur behavior index (EBI), dan intensi/niat berwirausaha.

MENCIPTAKAN GREEN BRAND PERSONALITY BAGI MEREK RAMAH LINGKUNGAN Gede Suparna; Ni Wayan Ekawati; I Gusti Agung Ketut Gede Suasana; Anak Agung Ayu Sriathi
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 12 Nomor 2 Tahun 2018
Publisher : Faculty of Economics and Business Udayana University

Tujuan penelitian ini adalah menjelaskan pengaruh green brand terhadap green brand personality, pengaruh green brand terhadap green brand image, pengaruh green brand image terhadap green brand personality, peran green brand image sebagai mediasi pengaruh green brand terhadap green brand personality. Penelitian dilakukan pada masyarakat di Bali, menggunakan sampel individu sebagai unit analisis sebanyak 110 responden. Teknik analisis yang digunakan adalah analisis kuantitatif berdasarkan analisis multivariate menggunakan model persamaan analisis struktural atau SEM (structural equation modeling) berbasis AMOS 7.0. Hasil analisis menemukan terdapat pengaruh green brand terhadap green brand personality dan green brand image, terdapat pengaruh green brand image terhadap green brand personality, dan green brand image tidak berperan sebagai variabel mediasi.

Pengaruh Kualitas Layanan Online Terhadap Kepuasan, Komitmen, Dan Loyalitas Nasabah Internet Banking Di Kota Denpasar I Made Stevana Adi Santhika Sudirman; I Gusti Agung Ketut Gede Suasana
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 4 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Pelayanan melalui internet merupakan salah satu isu, terkait dengan strategi ekspansi bisnis perbankan. Kualitas layanan secara online terbaik dapat menentukan loyalitas nasabah terhadap suatu bank. Penelitian ini dilakukan dengan tujuan untuk; menjelaskan pengaruh kualitas layanan online yang dibentuk oleh dimensi-dimensi e-service quality terhadap kepuasan nasabah; menjelaskan pengaruh kepuasan terhadap loyalitas nasabah pengguna internet banking, baik secara langsung maupun melalui mediasi komitmen nasabah. Subjek penelitian adalah nasabah bank umum di Kota Denpasar yang memanfaatkan fasilitas layanan internet banking. Anggota sampel terdiri dari para nasabah Bank Mandiri, BCA, Bank Permata, Bank CIMB Niaga, dan Bank Commonwealth di Kota Denpasar, dengan ukuran sampel sebesar 200 orang. Penentuan sampel menggunakan metode non probability sampling, yaitu purposive sampling. Data dianalisis dengan teknik analisis Structural Equation Modelling (SEM). Validitas data diuji menggunakan konfirmatori first order dan second order, sedangkan uji reliabilitas menggunakan construct reliability. Hasil analisis konfirmatori full model struktural terhadap tujuh dimensi eservice quality, menunjukkan bahwa kualitas informasi website, kualitas interaksi website, kualitas desain website, kehandalan, ketanggapan, jaminan dan empati, berpengaruh signifikan terhadap kepuasan nasabah. Hasil lain juga ditemukan bahwa kepuasan berpengaruh signifikan terhadap loyalitas nasabah, baik secara langsung maupun melalui mediasi secara parsial komitmen nasabah. Pengembangan layanan internet banking perlu memperhatikan dengan seksama dimensi-dimensi e-service quality sebagai pembentuk kualitas layanan online. Perbaikan terhadap dimensi-dimensi e-service quality diharapkan dapat meningkatkan kinerja layanan internet banking sesuai dengan harapan nasabah demi tercapainya kepuasan, komitmen, serta loyalitas nasabah.

Pengembangan Kinerja Organisasi: Menggali Minat Untuk Menjadi Anggota Koperasi Mahasiswa Di Universitas Udayana Bali I Gusti Agung Ketut Gede Suasana; Anak Agung Gede Suarjaya; I Made Dana
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 2 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Koperasi mahasiswa (Kopma) adalah jenis koperasi di Indonesia yang beranggotakan mahasiswa. Data empiris menunjukkan bahwa partisipasi mahasiswa untuk menjadi anggota Kopma masih tergolong sangat rendah. Penelitian ini bertujuan menjelaskan; pengaruh manfaat ekonomi terhadap minat berkoperasi mahasiswa, pengaruh manfaat non-ekonomi terhadap minat berkoperasi mahasiswa, pengaruh persepsi terhadap minat berkoperasi mahasiswa, peran persepsi memediasi pengaruh manfaat ekonomi, dan manfaat non-ekonomi terhadap minat berkoperasi mahasiswa. Penelitian dilakukan terhadap mahasiswa Fakultas Ekonomi dan Bisnis Universitas Udayana, dengan ukuran sampel 175 orang, dianalisis dengan Analisis Jalur (Part Analysis). Penelitian menemukan bahwa manfaat ekonomi signifikan menentukan persepsi dan minat berkoperasi. Manfaat non-ekonomi signifikan terhadap persepsi dan minat berkoperasi. Hasil lain ditemukan bahwa persepsi juga menentukan minat berkoperasi., dan persepsi berperan signifikan mediasi secara parsial pengaruh manfaat ekonomi, dan non-ekonomi terhadap minat berkoperasi. Hasil tersebut mengindikasikan bahwa ekspektasi mahasiswa terhadap manfaat ekonomi, dan non ekonomi pada Kopma cukup besar. Variabel-variabel tersebut dapat dihandalkan untuk membangun persepsi positif dan menarik minat mahasiswa menjadi anggota Kopma. Implikasinya adalah, Kopma harus bisa mengembangkan inovasi yang dapat dipersepsikan positif sesuai dengan ekspektasi mahasiswa. Hal tersebut dapat mendorong kinerja Kopma melalui peningkatan jumlah partisipasi untuk menjadi anggota.

Trust as a Mediator of the Effect of E-WOM on Repurchase Intention on the Itemku Site in Denpasar City I Putu Krisna Meiyasa; I Gusti Agung Ketut Gede Suasana
International Journal of Economics, Business and Innovation Research Vol. 2 No. 04 (2023): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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The decreased repurchase intention on the Itemku site can be influenced by various factors, such as the lack of information received by customers or reduced customer trust. This study aims to analyze the effect of E-WOM on repurchase intention, the effect of E-WOM on trust, the effect of trust on repurchase intention, and the role of trust as a mediator of the effect of E-WOM on repurchase intention. This study had a sample of 100 Itemku site customers who were domiciled in Denpasar City. The data analysis technique used consisted of descriptive statistical analysis, path analysis, and sobel test. The results of the study show that E-WOM has a positive and significant effect on repurchase intention. E-WOM has a positive and significant effect on trust. Trust has a positive and significant effect on repurchase intention. Trust is able to partially mediate the effect of E-WOM on repurchase intention. This study contribute to the existing empirical evidence by further expanding our understanding of the role of trust as a mediator in the influence of E-WOM on repurchase intention. Practical implications make it useful for Itemku companies to be able to use this study as a learning reference.

Creating Relationship Bonds: An Exploration of Brand Resonance Research SASTRINA, Tia; GIANTARI, I Gst. Ayu Kt.; SETIAWAN, Putu Yudi; SUASANA, I Gst. A. Kt. Gd.
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.124

Purpose: Brand resonance is essential for organizations to understand as they seek to build stronger relationships with the public. Brands are expected to understand what drives the relationship between consumers and their brand and take steps to build brand resonance.Methodology:This article was prepared using the literature study research method by collecting data from other scientific works such as journals, international journals, and proceedings that discuss matters related to brand resonance, perceived value, brand experience, brand love, and social media marketing through stages of data collection and categorization of data from journals and paper proceedings related to brand resonance, perceived value, brand experience, brand love, and social media marketing.Findings: Brand resonance is the highest relationship that can be successfully built between a brand and its consumers in the form of behavioral Loyalty, attitudinal attachment, sense of community, and active engagement.Implication:In this literature review, several factors influence brand resonance between consumers and a brand: perceived value, brand experience, brand love, and social media marketing.

THE INFLUENCE OF SATISFACTION AND E-WOM ON REUSE INTENTIONS MEDIATED BY BRAND TRUST: (Study of Ruangguru Tutoring Students in Denpasar City) Siwi Manganti; Ni Wayan Sri Suprapti; I Gst. A. Kt. Gd. Suasana; I Putu Gde Sukaatmadja
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2024): December
Publisher : Adisam Publisher

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Indonesia is a country that has challenges in improving the quality of education, therefore there is a need for initiatives from the private sector to improve the quality of education. Ruangguru is present as an online and offline tutoring service, aiming to improve education in Indonesia so that it is better than before. This research aims to examine the influence of student satisfaction and the positive influence of electronic word of mouth (E-WOM) on students' reuse intention. Ruangguru tutoring, by considering the role of brand trust in the city of Denpasar. The population in this research are all Ruangguru students located in Denpasar City with a sample of 160 respondents through non-probability sampling. Data were collected using a questionnaire in the form of a Google form, data were processed using SEM-PLS using SmartPLS Version 3 software. The results of the analysis showed that satisfaction had a positive and significant effect on reuse intention and brand trust, E-WOM had a positive and significant effect on reuse intention and brand trust, and brand trust is able to mediate the effect of satisfaction and E-WOM on reuse intention.

The Role of Shopping Enjoyment in Mediating the Influence of Hedonic Motivation On Impulse Buying At Miniso in Denpasar Dayananda Sarasvati Mas Putri; I Gst. A. Kt. Gd. Suasana
International Journal of Management Research and Economics Vol. 2 No. 4 (2024): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i4.2488

The development of various business activities is increasing, one example of business development that causes positive changes is the retail business. Retail is an example of a type of business activity that has rapid development in Indonesia. With this potential, business opportunities are formed in the retail sector. This research was conducted at Miniso in Denpasar. The purpose of this study was to test and explain the role of shopping enjoyment in mediating hedonic motivation on impulse buying at Miniso in Denpasar. There was 120 respondents in this study sample. Data collection was carried out by distributing questionnaires via google form. The classical assumption test, path analysis test, sobel test, and VAF test were used to analyze the gathered data. The results of this study state that hedonic motivation has a significant positive effect on impulse buying, hedonic motivation has a significant positive effect on shopping enjoyment, shopping enjoyment has a significant positive effect on impulse buying, and shopping enjoyment can partially mediate the influence of hedonic motivation on impulse buying at Miniso in Denpasar. By taking consider to the elements of hedonic motivation and shopping enjoyment, Miniso can use the implications of this study as input and consideration in order to preserve consumers.

Co-Authors A.A Made Widia Adinata A.A. Sagung Dewi Pratiwi AA Ayu Atika Paramitha Wendha Agus Md Yoga Iswara Akbar Cahyo Wibowo Anak Agung Ayu Sriathi Anak Agung Gede Suarjaya Chandra, Wayan Haris Cok Istri Shintia Dewi Haruna Pemayun Dayananda Sarasvati Mas Putri Desak Ayu Made Marcellina Dewi Giri Putri Dewa Ayu Wina Ariyunita Supar Gede Bayu Rahanatha Gede Suparna Giantari, I Gst. Ayu Kt. Gregorius Titan R.D I Gede Dedek Marjiana Kusuma I Gede Wardana I Gst. Agung Gede Dirgantara Kusumajaya I Gusti Nyoman Wiradarma I Ketut Rahyuda I Made Dana I Made Denny Wahyu Aditya I Made Stevana Adi Santhika Sudirman I Made Wardana I Putu Febryantha Mantala I Putu Gde Sukaatmadja I Putu Krisna Meiyasa I Wayan Lanang Pastika Ida Ayu Putri Laksmidewi Purba Ida Ayu Rai Wasundari Ida Bagus Wiwekananda Intan Maitri Ketut Juliartini Krisna Dwipayana, I Gede Luh Ayu Mulyaningsih Luh Gede Sri Artini Made Ayu Nata Pradnyawati made yunita dwiartini Ni Kadek Yora Yohana Ni Luh Made Manasaputri Sri Autami Ni Made Ayu Sukma Chrisnadewi Ni Made Dwi Sanjiwani Ni Made Padmawati Ni Nyoman Ayu Suri Tri Cahyaning Dewi Ni Nyoman Kerti Yasa Ni Nyoman Manik Yistiani Ni Putu Arista Diana Putri Ni Putu Ayu Vanni Prabandari Ni Putu Citra Prahastuti Ni Putu Evi Agustini Ni Wayan Ayuk Sugiantari Ni Wayan Ekawati Ni Wayan Jeni Kursita Yanti Ni Wayan Shella Jaya Anggraini Ni Wayan Sri Suprapti Nuraqni Dwi Bunga Lestari Nyoman Shanti Pranithi Karita Putu Ayu Dian Darmayanti putu ogi sayoga Putu Yudi Setiawan Putu Yudi Setiawan Ratna Aristiya Dewi Anggraeni Rizki Rachmad Dwinanto S.Pd. M Kes I Ketut Sudiana . SASTRINA, Tia Siwi Manganti Tjok Gde Raka Sukawati Vania Dwi Alfiana Putri

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