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All Journal International Journal of Emerging Research and Review ABISATYA: Journal of Community Engagement
Putra, Nur Salsabila Rhesa Pandhadha
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Religious Analysis of Negative Brand Name Product Purchasing Decisions among State General College Students and Students at Islamic Religious Colleges in Surabaya Dewi, Hapsari Shinta Citra Puspita; Erta, Erta; Putra, Nur Salsabila Rhesa Pandhadha
International Journal of Emerging Research and Review Vol. 2 No. 2 (2024): June
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v2i2.70

Abstract

Objectives: Quite rapid developments in the culinary world have been experienced in various countries, one of which is Indonesia. The culinary world is one of the contributors to the national creative industry. The unique concept developed in the business world is one of the marketing strategies that can be carried out by business people. Determining a brand can be done as a strategy by business people so that it is easily recognized and able to attract people's interest in buying. In East Java, there are currently many restaurants with unique, interesting names that even seem to have negative connotations. The names of the restaurants above show that there are business names that use brand names with negative connotations to attract the attention of their customers. Method: The research locations are Universitas Negeri Surabaya (Unesa) and Surabaya State Islamic University (Uinsa). Respondents were 112 students consisting of 50 Unesa students and 63 Uinsa Surabaya students. A quantitative descriptive research method using closed and open questionnaire measuring instruments. Results: Based on the religious results adopted for consideration, the consistent value of purchasing decisions for negative brand name products is 123.740. Meanwhile, the regression coefficient is negative, namely -0.306, which means that every addition or increase in religiousness will reduce the decision to purchase negative brand name products. Negative brand names influence purchases made by students of Surabaya state universities and Islamic universities, which both influence the level of religiosity in purchasing decisions. Novelty: This research focuses on negative brand names. Religiosity is seen from students from religious and general higher education backgrounds. Apart from that, this research was also conducted in the most congested city in Indonesia, namely Surabaya.
Sosialisasi Petanque Pada Pondok Pesantren Lontar Nurhasan, Nurhasan; Dewi, Hapsari Shinta Citra Puspita; Putra, Nur Salsabila Rhesa Pandhadha; Nugraha, Anggara Cahya; Fadilah, Ela Nur
ABISATYA : Journal of Community Engagement Vol. 2 No. 2 (2024): ABISATYA: Journal of Community Engagement
Publisher : Center for Community Service and Science and Technology Marketing - The Institute for Research and Community Service Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abisatya.v2i2.29571

Abstract

Pada era milenial, olahraga sudah menjadi gaya hidup dan trend untuk masyarakat sebagai pengerat pergaulan. Pembinaan dan pengembangan olahraga diharapkan mampu meningkatkan kualitas individu yang mengarah pada kesegaran jasmani, untuk membentuk karakter, sikap, dan mental. Untuk mencapai misi peningkatan prestasi olahraga maka perlu diadakan sosialisasi olahraga dengan tujuan memberikan pengetahuan dan pengalaman untuk para pelaku olahraga. Di Indonesia terutama di Pondok Pesantren Lontar Surabaya, olahraga ini adalah olahraga baru yang perlu di kembangkan. Metode pelaksanaan dalam Pengabdian kepada Masyarakat ini meliputi 4 tahapan, yakni (1) Persiapan/Perencanaan, (2) Survei Kebutuhan, (3) Pelaksanaan, (4) Evaluasi. Proses kegiatan pengenalan olahraga pentanque dibuat dan dikemas semenarik mungkin melalui sosialisasi olahraga pentanque kepada santri Pondok Pesantren Lontar Surabaya.
Edukasi Pelestarian Lingkungan Pada Laboratorium Merdeka Belajar Erta, Erta; Putra, Nur Salsabila Rhesa Pandhadha; Dewi, Hapsari Shinta Citra Puspita
ABISATYA : Journal of Community Engagement Vol. 3 No. 1 (2025): ABISATYA: Journal of Community Engagement
Publisher : Center for Community Service and Science and Technology Marketing - The Institute for Research and Community Service Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abisatya.v3i1.38398

Abstract

Indonesia merupakan negara dengan tingkat keanekaragaman hayati yang tinggi, agar dapat dimanfaatkan secara berkelanjutan pendidikan konservasi perlu diperkenalkan sejak dini. Kegiatan ini bertujuan untuk menumbuhkan kesadaran dan kepedulian manusia terutama siswa pada usia sekolah dasar terhadap lingkungan melalui pendidikan lingkungan hidup atau pendidikan konservasi serta memberikan pengetahuan dan keterampilan yang bersifat praktik pada guru sekolah dasar. Adapun subyek dalam kegiatan ini adalah seluruh siswa dan guru di SD Labschool Unesa Lidah. Metode yang digunakan adalah deskriptif kualitatif. Kegiatan yang dilakukan terbagi menjadi dua sesi. Sesi pertama diisi dengan penyajian materi pada siswa, menggunakan penerapan metode pembelajaran learning by game. Jenis permainan yang diberikan berupa pesan berantai, teka teki silang dan acak kata. Sesi kedua dilakukan diskusi dan wawancara dengan guru-guru. Hasil kegiatan menunjukkan bahwa peserta pendidikan konservasi merespon positif, antusias dan rasa ingin tahu yang tinggi dalam belajar mengenal tumbuhan dan satwa yang harus dilestarikan. Melalui kegiatan ini, guru-guru di SD Labschool Unesa Lidah mampu menangkap dan mengaplikasikan metode learning by game dalam edukasi konservasi lingkungan.
Co-Authors Dewi, Hapsari Shinta Citra Puspita Erta, Erta Fadilah, Ela Nur Nugraha, Anggara Cahya Nurhasan Nurhasan, Nurhasan