Aini Anisa, Nur
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PENGARUH CITRA MEREK, HARGA, DAN DAYA TARIK TERHADAP MINAT BELI KONSUMEN SHOWROOM HARRIS MOBIL PERIODE 2024 Lucky Virda Lorensa, Adelia; Aini Anisa, Nur; Setyowati, Lis
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 4 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i4.7086

Abstract

The used car industry in Indonesia has experienced rapid growth in recent years, driven by increasing consumer demand for more affordable vehicles compared to new cars. Additionally, changing consumer behavior, with a greater focus on selecting products more carefully, demands that used car showrooms better understand the factors influencing purchase decisions. While many studies have addressed factors such as price and brand image, few have examined the simultaneous impact of these factors, particularly in the context of local used car showrooms. This study aims to analyze the influence of brand image, price, and showroom attractiveness on consumer purchase intention at Harris Mobil showroom. The research employs a quantitative approach with multiple linear regression analysis. The findings indicate that price (B = 0.585; Sig. = 0.000) and showroom attractiveness (B = 0.277; Sig. = 0.004) have a positive and significant effect on purchase intention, while brand image (B = 0.121; Sig. = 0.251) does not have a significant partial effect. The coefficient of determination (R²) of 0.965 indicates that 96.5% of the variation in purchase intention can be explained by the three variables. These findings fill a gap in the literature by addressing the simultaneous influence of brand image, price, and showroom attractiveness on consumer purchase intention in the context of used car showrooms. ABSTRAK Industri mobil bekas di Indonesia mengalami pertumbuhan pesat dalam beberapa tahun terakhir, seiring dengan peningkatan permintaan konsumen terhadap kendaraan dengan harga lebih terjangkau dibandingkan mobil baru. Selain itu, perubahan perilaku konsumen yang semakin selektif dalam memilih produk juga menuntut showroom mobil bekas untuk lebih memahami faktor-faktor yang memengaruhi keputusan pembelian. Meskipun banyak penelitian yang membahas faktor-faktor seperti harga dan citra merek, belum banyak penelitian yang mengkaji pengaruh ketiga faktor secara simultan, khususnya dalam konteks showroom mobil bekas lokal. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, harga, dan daya tarik showroom terhadap minat beli konsumen pada showroom Harris Mobil. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa harga (B = 0,585; Sig. = 0,000) dan daya tarik showroom (B = 0,277; Sig. = 0,004) memiliki pengaruh positif dan signifikan terhadap minat beli konsumen, sementara citra merek (B = 0,121; Sig. = 0,251) tidak berpengaruh signifikan secara parsial. Nilai koefisien determinasi (R²) sebesar 0,965 menunjukkan bahwa 96,5% variasi minat beli dapat dijelaskan oleh ketiga variabel tersebut. Temuan ini mengisi kekosongan dalam literatur yang membahas pengaruh simultan citra merek, harga, dan daya tarik showroom terhadap minat beli konsumen dalam konteks showroom mobil bekas.
ANALISIS PERHITUNGAN PENYETORAN DAN PELAPORAN PAJAK PENGHASILAN (PPH) PASAL 21 PADA PENGHASILAN TNI-AL JAKARTA Nurfatimah Wiratnatika Azzahra, Eliza; Setyowati, Lis; Aini Anisa, Nur
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 4 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i4.7087

Abstract

This study aims to examine and analyze the calculation, payment, and reporting of Article 21 Income Tax (PPh) on the income of Indonesian Navy (TNI-AL) personnel in Jakarta, specifically at KRI Dewa Kembar - 932. The main issue addressed in this study is the inconsistency in the implementation of the latest tax regulations, particularly the Article 21 Income Tax rates, which have not been uniformly applied within the military environment. This research uses a descriptive qualitative approach with a case study method, involving in-depth interviews and literature review. The study involved two informants: one officer and one non-commissioned officer (NCO) who also serves as a payroll officer. Data were obtained from informants within the TNI-AL and validated through source triangulation techniques. The findings indicate a discrepancy in Article 21 Income Tax calculations across Tamtama, NCO, and Officer ranks. While Tamtama and NCO ranks have applied the latest tax rates according to the Minister of Finance regulation, Officers still use outdated rates, resulting in significant nominal differences. This study differs from previous research as it explores the gap between current regulations and actual practice within the TNI-AL, particularly among Officer ranks. In terms of tax payment and reporting, the deduction process is conducted through a payroll system, followed by deposits by the unit treasurer to the state treasury, and manual reporting to the Tax Office with supporting documents. These findings imply the need for administrative tax reform within military institutions, including harmonization of payroll systems with current regulations and the enhancement of electronic reporting mechanisms. ABSTRAK Penelitian ini bertujuan untuk mengkaji dan menganalisis perhitungan, penyetoran, serta pelaporan Pajak Penghasilan (PPh) Pasal 21 atas penghasilan anggota TNI Angkatan Laut di Jakarta, khususnya di KRI Dewa Kembar - 932. Masalah utama dalam penelitian ini adalah ketimpangan implementasi peraturan perpajakan terbaru, khususnya terkait tarif PPh Pasal 21 yang belum sepenuhnya diterapkan secara seragam di lingkungan militer. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus, melalui wawancara mendalam dan studi pustaka. Jumlah narasumber dalam penelitian ini adalah dua orang, terdiri dari satu perwira dan satu bintara yang juga merangkap sebagai juru bayar. Data diperoleh dari narasumber di lingkungan TNI-AL dan dibandingkan menggunakan teknik triangulasi sumber. Hasil penelitian menunjukkan bahwa terdapat perbedaan hasil perhitungan PPh Pasal 21 antara golongan Tamtama, Bintara, dan Perwira. Tamtama dan Bintara telah menerapkan tarif pajak terbaru sesuai ketentuan Peraturan Menteri Keuangan, sementara Perwira masih menggunakan tarif lama, yang menyebabkan selisih nominal cukup signifikan. Penelitian ini berbeda dari studi sebelumnya karena mengeksplorasi kesenjangan antara regulasi terbaru dan praktik aktual di lingkungan TNI-AL, khususnya pada golongan Perwira. Dalam hal penyetoran dan pelaporan, alur pemotongan dilakukan melalui aplikasi gaji, dilanjutkan penyetoran oleh bendahara satuan ke kas negara, dan pelaporan dilakukan secara manual ke Kantor Pajak dengan membawa dokumen pendukung. Implikasi dari temuan ini menunjukkan perlunya reformasi sistem administrasi perpajakan di instansi militer, termasuk harmonisasi sistem penggajian dengan regulasi terbaru serta penguatan mekanisme pelaporan elektronik.
Pengaruh Utang Jangka Pendek terhadap Laba Bersih PT. XL Axiata Tbk Tahun 2019-2021 Khoifulloh, Muhammad; Gastri Widjamiko, Andrik; Aini Anisa, Nur
PRIVE: Jurnal Riset Akuntansi dan Keuangan Vol. 8 No. 2 (2025): September
Publisher : Program Studi Akuntansi, Fakultas Ekonomi, Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/prive.v8i2.4357

Abstract

The establishment of a company basically has a purpose. One of these goals is to continue to progress and develop. To see the development of a company can be seen in terms of the profits achieved by the company, namely profit, where profit is important in a company. Researchers are interested in examining the profit and short-term debt of PT XL Axiata Tbk because in the 2019-2021 interval, the company collaborated with the government in providing free quotas for students, which resulted in sales profits unlike the previous year, where internet quota sales were unstable due to quota subsidies from the government. This study aims to determine the magnitude of the effect of short-term debt on net income at PT XL Axiata Tbk. The method used is a quantitative method. The analysis sample in this study is the quarterly financial reports of PT XL Axiata Tbk listed on the IDX from 2019-2021. To determine its influence, statistical tests were used, namely simple linear regression analysis, correlation analysis, and hypothesis testing (t-test) as well as determination analysis (R2). The results of this study can be seen the effect of short-term debt as an independent variable partially on profit as a dependent variable, which shows that the significance value of the short-term debt variable is 0.067, which is greater than 0.05. This indicates that short-term debt has no effect on net profit. It can also be seen that the determination coefficient value (R2) is 0.296 or 29.6%. This shows the effect of short-term debt on net profit is 29.6% while the remaining 70.4% is influenced by other variables not included in this model.