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AVIATION BUSINESSES DURING COVID-19: AIRASIA'S FINANCIAL CHALLENGES AND POSSIBLE WAY-OUTS Ramli, Nur Ainna; Ramli, Nurshamimitul Ezza; Zulkifli, Siti Fateha; Wahab, Siti Nur Aqilah Ab
Al Dzahab Vol. 5 No. 1 (2024): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v5i1.3497

Abstract

Purpose: This paper aims to discuss the financial challenges faced by AirAsia and the possible way-outs in the wake of the company’s slumped performance caused by COVID-19. Design/methodology/approach: The methods used are qualitative, in-depth company studies and articles. Findings: The result of this study can be concluded that AirAsia has several financial challenges that the analysis can see of the company’s finances. AirAsia also strives to implement several strategies to cope with COVID-19’s impact despite enormous and competing challenges and uncharted solutions. Research implications: This article provides an overview of the strategy implemented by AirAsia after experiencing a downturn due to the COVID-19 pandemic.