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All Journal Al Dzahab Journal of Business Studies and Management Review
Zuhri, Almuluk Fajar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE IMPACT OF THE MUZARA'AH PRODUCT SHARING SYSTEM IN THE CULTIVATION OF COFFEE LANDS IN KERINCI REGENCY, INDONESIA Zuhri, Almuluk Fajar; Sakdan, Mohd. Fo’ad
Al Dzahab Vol. 5 No. 1 (2024): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v5i1.3586

Abstract

Purpose: The people of Kerinci Regency often do muzara'ah profit sharing called pduo in coffee land management. Therefore, the background of muzara'ah needs to be analyzed to determine the agreement system, the distribution of results, and the impact on the income of tenant farmers and landowners. Design/ Methodology/Approach: To get answers to the research objectives, qualitative research was conducted using a case study approach to obtain research results. Finding: The maharajah profit-sharing system is motivated by farmers who do not own land and have limited capital, landowners due to age, and other jobs such as traders and civil servants, so they do not have time to manage the land. Oral and non-verbal contracts with no witnesses present precede the management system. Muzara'ah profit sharing has a positive impact on increasing the income of tenant farmers and landowners. Research Implications: Based on this research's results, coffee farmers' income can be increased through the Muzara'ah profit-sharing system.Keywords: Muzara'ah; Coffee; Pduo; Management
The INFLUENCE OF MARKET ORIENTATION AND ENTREPRENEURSHIP ORIENTATION ON MODERATED COFFEE SHOP PERFORMANCE (M) SOCIAL MEDIA IN COFFEE SHOP IN JAMBI CITY Zuhri, Almuluk Fajar; Fitriaty, Fitriaty; Indrawijaya, Sigit
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.35216

Abstract

This research aims to analyze the influence of Market Orientation and Entrepreneurship Orientation on Coffee Shop Performance, with Social Media as a moderating variable. This research was conducted at 49 Coffee Shops in Jambi City, using a questionnaire method to collect data. The analysis tool used is SmartPLS. The research results show that Market Orientation has no significant effect on Coffee Shop Performance, with a T-statistics value of 0.059 and a P-value of 0.477. On the other hand, Entrepreneurial Orientation has a positive and significant influence on Coffee Shop Performance, with a T-statistics value of 1.797 and a P-value of 0.036. Social Media has also been proven to have a positive and significant influence on Coffee Shop Performance, with a T-statistics value of 2,276 and a P-value of 0.011. In addition, this research found that Social Media does not moderate the influence of Market Orientation on Coffee Shop Performance, with a T-statistics value of 0.039 and a P-value of 0.484. However, Social Media moderates the influence of Entrepreneurial Orientation on Coffee Shop Performance, with a T-statistics value of 2.019 and a P-value of 0.022. These findings indicate that Entrepreneurial Orientation and the use of Social Media play an important role in improving Coffee Shop Performance. Therefore, Coffee Shop owners are expected to increase their entrepreneurial orientation and utilize social media more effectively to achieve better performance. Keywords: Market Orientation, Entrepreneurship Orientation, Social Media and Coffee Shop Performance.
Co-Authors Fitriaty, Fitriaty Sakdan, Mohd. Fo’ad Sigit Indrawijaya