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All Journal Kabanti : Jurnal Kerabat Antropologi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Nesti, Nesti
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kepercayaan Konsumen, Kemudahan Penggunaan, dan Fleksibilitas Pembayaran TikTok PayLater terhadap Keputusan Pembelian Kosmetik Wardah (Studi Kasus pada Mahasiswa Universitas Prof. Dr. Hazairin, SH Bengkulu) Nesti, Nesti; Syofian, Syofian; Waliamin, Janusi
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7302

Abstract

This study aims to examine the influence of consumer trust, ease of use, and payment flexibility of TikTok PayLater on purchasing decisions for Wardah cosmetics. The research employed a quantitative explanatory approach, designed to explain relationships and effects among variables. The sampling technique used purposive sampling, with the population being students of Universitas Prof. Dr. Hazairin, SH Bengkulu. A total of 120 respondents who had used TikTok PayLater and purchased Wardah cosmetics online were selected. Primary data were collected through an online questionnaire distributed via Google Forms using a Likert scale, and analyzed with SPSS version 25. The results show that, partially, consumer trust, ease of use, and payment flexibility each have a significant effect on purchasing decisions. Simultaneously, these three variables also significantly influence purchasing decisions for Wardah cosmetics. These findings affirm that the integration of psychological (trust), functional (ease of use), and financial (payment flexibility) aspects plays an important role in driving purchasing decisions in the digital era. The study concludes by emphasizing the importance of marketing strategies that are responsive to digital consumer behavior. The implications suggest that these results may serve as a reference for designing technology-based marketing strategies in the cosmetics industry as well as in the broader e-commerce sector.
Peran Ganda Istri dalam Memenuhi Kebutuhan Keluarga di Desa Laiba Kecamatan Parigi Kabupaten Muna Nesti, Nesti; Suyuty, Nasrudin; Alkausar, Muhamad
JURNAL KABANTI: Kerabat Antropologi Vol 9 No 2 (2025): Volume 9, Nomor 2, Desember 2025
Publisher : Jurusan Antropologi Fakultas Ilmu Budaya Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jseq5n26

Abstract

This study aims (1) to identify and describe the various forms of dual roles undertaken by wives in fulfilling family needs in Laiba Village, Parigi District, Muna Regency, and (2) to explore the factors that influence women to engage in public sector work. This research employs a qualitative approach with data collection techniques including observation, interviews, and documentation. It also draws on the Nature-Culture theory by Sherry Ortner (1996), which discusses the positioning of women within the division of sociocultural roles. The findings indicate that women in Laiba Village perform dual roles: domestic roles such as caring for their husbands, children, and managing household tasks, and public roles such as trading, farming, and working as daily laborers. The primary motivation for these women to work is economic pressure, especially in situations where their husbands' income is insufficient or when the husbands are sick, elderly, divorced, have migrated, or have passed away. Despite facing various challenges, these women continue to carry out both roles in a balanced manner to meet their families’ needs.  
Co-Authors Alkausar, Muhamad Janusi Waliamin Suyuty, Nasrudin Syofian, Syofian