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All Journal Jurnal Informasi Pengabdian Masyarakat Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika
Ahmad Nidhom Mahyuddin
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Upaya Peningkatan Branding Produk UMKM Es Cendol Berbasis Ekonomi Kreatif Melalui Foto Produk Yogi Pratama Putra; Ahmad Nidhom Mahyuddin; Ari Widian Agustina; Rena Arriva Dwi Nnisaul Hotimah; Oktavia Pramastasari; Stevi Putri Adolvina Baik; Dewi Puspa Arum
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1343.375 KB) | DOI: 10.47861/jipm-nalanda.v1i2.172

Abstract

MSMEs are the initial pillar of economic development in Indonesia, various efforts have been made by the government. The creative economy is a government program concept that aims to increase MSMEs in Indonesia. Product branding is part of innovation and creativity in increasing the value of a product. The purpose of this journal is to brand Cendol Suji UMKM products with a product branding strategy through product photos. This activity uses the method of observation, interviews, and the use of technology. MSME empowerment activities through product photo assistance starting from the product photoshoot process to the editing process. This is expected to provide new insights for MSME players to brand their products so they can compete in the free market.
Sosialisasi Dan Pelatihan Wirausaha Sebagai Upaya Menumbuhkan Jiwa Kewirausahaan Pada Siswa Sekolah Dasar Ahmad Nidhom Mahyuddin; Ririt Iriani Sri S; Mohammad Wahed
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 4 (2023): Juli : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i4.264

Abstract

With the rapid development of technology and the ease in distributing foreign workers, there are fewer and fewer jobs. These conditions encourage the importance of an entrepreneurial spirit for every Indonesian to be able to create jobs. The cultivation of an entrepreneurial spirit can be applied to school students because later students who are the next generation will later enter the world of work. Thus, before entering the world of work students need to be equipped with several skills including entrepreneurship skills. Therefore it is necessary to provide basic education about the importance of instilling an entrepreneurial spirit from an early age to students at SD Negeri Kauman 2. The method used in this service is qualitative by looking at the programs implemented. The results achieved from these activities are awareness of the importance of entrepreneurship in students, increased student creativity, inspiration for students to carry out entrepreneurial activities.
Co-Authors Ari Widian Agustina Arum, Dewi Puspa Mohammad Wahed Oktavia Pramastasari Rena Arriva Dwi Nnisaul Hotimah Ririt Iriani Sri S Stevi Putri Adolvina Baik Yogi Pratama Putra