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Tamengkel, Lucky F.
Program Studi Administrasi Bisnis Universitas Sam Ratulangi
Economics, Econometrics & Finance

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Pengaruh Periklanan Terhadap Keputusan Konsumen Untuk Membeli Di Alfamidi R.E Martadinata Manado Mokoagow, Grifilia L.; Kalangi, John A. F.; Tamengkel, Lucky F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.7.001.2018.21115.9-14

Abstract

This research is based on thinking on several factors that influence consumers decisionk to buy in retael dealers. With the growing efforts of the retael industry today the level of competition among retael industry is increasingly competitive, each dealer has a strategy in persuading the customers to choose and / or buy a items This activity was held at PT. Midi Utama Indonesia, Tbk. Branch Manado in order to know the relationship of these factors affect consumers to buy. Besides, this research is expected to be input to the leadership of PT. Midi Utama Indonesia, Tbk. Manado and is a contribution in marketing and advertising strategy. Data collection using the instrument in the form of questionnaires /interviews, observation and document studies, and for data analysis using quantitative methods. The results of this study to answer the hypothesis there is a significant relationship factors that influence consumers to buy, with a determinant responsibilities and proved research, which mean advertising strategy need to always innovated from time to time in order make consumers keep shoping on Alfamidi.Keywords: Advertising, Customer Behaviour
Pengaruh Pricing Strategy, Promotion Strategy Dan Brand Equity Differences Terhadap Marketing Position Pt.Garuda Indonesia (Persero), Tbk Branch Office Manado (Rute Penerbangan Manado-Denpasar) Simboh, Kevin F.; Tampi, Johny R. E.; Tamengkel, Lucky F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.7.001.2018.21142.50-57

Abstract

In an increasingly sophisticated era, the lifestyles of peoples are increasingly advanced and also increase the rate of one’s mobility. Nowdays, the companies is required to be able to act, act quickly and accurately in facing competition in this world. Various problem come when many low-cost airlines come to the surface by offering and enabling their power to attract consumers, this problem making Garuda Indonesia not have a top position Marketing Position on Manado-Denpasar Route. This study discusses about the influences of Pricing Strategy, Promotion Strategy and Brand Equity Differences against the Marketing Position PT.Garuda Indonesia Branch Office Manado (Manado - Denpasar Route ). Marketing is one of the most important activities int the business world. In the curent business. In Marketing activites there are 4 Marketing `Mixes which are Product, Price, Place and Promotion. conditions, marketing is a driver to increase sales, so that purpose of company’s are achived.  The method used in this study is quantitative by using questionnaires as a tool to gather information from respondents. Respondents were determined based on whether their used the service of Garuda Indonesia in 2 times, so this study can be said to be using a probability sampling method with a sample random sampling retrieval techniques. This study uses multiple lineaar regressio n analysis, 3 indpendent variable and 1 dependent variable. The survey was conducted by taking a sample of 50 passengers of Garuda Indonesia. This study aims to find out whether Pricing Strategy, Promotion Strategy and Brand Equity Differences affect to Marketing Position of the company and to describe what is the most important factor according to passengers perception to bring this company as Top lead er at Marketing Poosition board. The results obtained in this study indicate that there is a significant influence between Pricing Strategy, Promotion Strategy and Brand Equity Differences against to Marketing Position. The results of this study also show that Promotion strategies are the most important factor in its influence on Marketing Position. Keywords: Pricing startegy , Promotion strategy, Brand equity, Marketing Position.
Pengendalian Intern Piutang Usaha Pada PT. Bank Tabungan Negara (Persero), Tbk Cabang Manado Sigar, Reginaldo J. K.; Tampi, Dolina L.; Tamengkel, Lucky F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.7.001.2018.21122.24-32

Abstract

The Bank is a financial institution that functions to collect funds from the public in the form of deposits and then redistributes them in the form of credit. In carrying out internal control of trade receivables, what must be the center of attention is how safeguards that will be efficient and effective are carried out on trade receivables, both in terms of security that will be efficiently and effectively carried out on trade receivables, both in terms of security of physical cash gains, separation assignment, until the availability of accurate accounting records data. Internal control is all organizational plans, methods, and measurementschosen by business activities to secure their assets, check accuracy and reliability of business accounting data, improve operational efficiency, and support compliance with policies Managerial that has been determined. This study aims to determine the benefits of internal trade receivables control at PT. Bank Tabungan Negara (Persero) Tbk ManadoBranch. The object of this study is PT. Bank Tabungan Negara (Persero) Tbk Manado Branch located in Manado, North Sulawesi, Indonesia. This study uses qualitative descriptive analysis method, namely by collecting data directly from the company by observing, interviewing according to the research subject. The results of the research show that from the elements of internal control according to the COSO framework, it has been running well. Internal control of trade receivables at PT. Bank Tabungan Negara (Persero) Tbk Manado Branch has run well, competent employees, and a small amount of uncollectible accounts. Keywords: Internal Control, Accounts Receivable.
Co-Authors Johny R. E. Tampi, Johny R. E. Kalangi, John A. F. Mokoagow, Grifilia L. Sigar, Reginaldo J. K. Simboh, Kevin F. Tampi, Dolina L.