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All Journal LACULTOUR: Journal of Language and Cultural Tourism
Andarista, Gusti Ayu Fina
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Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Role of Cooperation with Allobank in Increasing Sales of Outbound Tour Packages at Antavaya Bali Andarista, Gusti Ayu Fina; Byomantara, Dewa Gde Ngurah; Darmiati, Made
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1140

Abstract

This study aims to determine the role of cooperation with Allobank in increasing sales of outbound tour packages at Antavaya Bali. The population in the study were 200 customers who had purchased outbound tour packages at Antavaya Bali and used Allobank services. Data analysis techniques used validity test, reliability tests, classical assumption test, multiple linear regression analyses, coefficient of determination test, and t-test. From the results of the study, the results obtained were that cooperation with Allobank had a positive and significant effect on the level of sales, where the t value was 14.482 and the sig value was 0.000. The magnitude of the influence of cooperation with Allobank on the level of sales of outbound tour packages is 51.4%
Co-Authors Byomantara, Dewa Gde Ngurah Darmiati, Made