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All Journal Jurnal Ilmiah Multidisiplin Amsir Jurnal Ilmiah Manajemen & Kewirausahaan
alfianto , Andi Alfianto
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Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Influence of Product Quality, Price and Digital Marketing Against Decision Purchase Motorcycle Yamaha in Mayaraya Motor Makassar alfianto , Andi Alfianto; Sofian, Muhammad Fahimi Bin; Hasan, Hamida; Alimuddin, Firman
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.892 KB) | DOI: 10.62861/jimat amsir.v1i2.211

Abstract

The purpose of this study was to determine the effect of product quality, price and digital marketing on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City The data analysis method used is validity test, reliability test, multiple linear regression, partial tests, simultaneous test and coefficient of determination to find out the hypothesis in this study. The results of the analysis of the data obtained by the researchers indicates that Product Quality (Xı) does not partially influence the Purchase Decision of yamaha Maharaya Motor Makassar City (1.572 <2.003) and a significant level (0.122 > 0.05). Price (X2) has a partial effect on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City (2.581 > 2.003) and significant (0.012 <0.05). Digital Marketing (X3) has no significant effect partially on the purchasing decision of yamaha Maharaya Motor Makassar City (-0.154 <2.003) and significant (0.878 > 0.05). Product quality, price and digital marketing have a significant simultaneous effect on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City (2.892 > 2.77). The R Square or R Square value obtained is 0.134, meaning 13.4% influence product quality, price and digital marketing on purchasing decisions for Yamaha motorbikes at Maharaya Motor Makassar City, while the remaining 86.6% is influenced by other variables not examined, such as promotion, location, purchase satisfaction and so on.
Strategi Personal Selling dan Citra Perusahaan: Penggerak Keputusan Menabung Modern Alfianto , Andi Alfianto; Alimuddin, Firman
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 10 No 4 (2024): Juni
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

the purpose of this research is to determine the influence of personal selling and company image on saving decisions at BANK MANDIRI Pinrang Branch. To find out how Personal Selling and Company Image simultaneously influence Saving Decisions at BANK MANDIRI Pinrang Branch. The method used in this research is quantitative with a descriptive approach. Samples were obtained using a purposive sampling technique. The data testing technique was carried out by testing validity and reliability using the SPSS. for Windows 26 program. Meanwhile, the data processed was primary data sourced from the results of questionnaires filled in by respondents. The research results show that partial purchasing power influences purchasing decisions with a value of tcount>ttable, namely (3.117>1.984), and the significance is smaller than 5% (0.002<0.050). Product quality has a partial effect on purchasing decisions with the tcount>ttable value, namely (7.475>1.984) and, the significance is less than 5% (0.000<0.050). Simultaneously, the variables purchasing power and product quality influence buying decisions with a value of fcount>ftable, namely (154,384>3.09) and a significance that is smaller than 0.05 (0.000<0.05).
Co-Authors Alimuddin, Firman Hamida Hasan Sofian, Muhammad Fahimi Bin