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All Journal Jurnal Mantik Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Multidisiplin Amsir International Journal of Management and Business Intelligence (IJMBI) Journal of Community Service and Society Empowerment
Alimuddin, Firman
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan Peningkatan Kewirausahaan Pada Masyarakat Kelurahan Lewaja Ilahi, Andi Alfianto Anugrah; Arifuddin, Arifuddin; Alimuddin, Firman
Journal of Community Service and Society Empowerment Том 1 № 02 (2023): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v1i02.246

Abstract

Entrepreneurship Improvement Training in the Lewaja Village Community is a training program that aims to strengthen entrepreneurial skills among the local community. This program is designed to provide the knowledge, skills and support necessary for individuals in Lewaja Subdistrict to develop their own businesses. In this training, participants will learn important aspects of starting and managing a business, including business planning, marketing, financial management, and business development strategies. With this training, it is hoped that the people of Lewaja Village can increase their economic potential, create new jobs and contribute positively to local economic development. This program is a positive step in building community economic independence and reducing the unemployment rate in Lewaja Village.
The Influence of Promotions and Interest Rates on ASN Customer Decisions in Taking Consumer Credit PT Bank Sulselbar Cabang Parepare Ilahi, Andi Alfianto Anugrah; Arifuddin; Alimuddin, Firman
International Journal of Management and Business Intelligence Vol. 2 No. 1 (2024): February 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v2i1.1461

Abstract

This research aims to find out whether promotions and interest rates have a partial and simultaneous effect on ASN customers' decisions in taking consumer credit at PT. Bank Sulselbar Parepare Branch. Multiple linear regression is the analytical technique employed, along with partial and simultaneous tests for validity, reliability, and hypothesis testing. The study's findings indicate that promotion (X1) has a somewhat substantial impact on ASN customers' decisions in taking consumer credit at PT. Bank Sulselbar Parepare Branch, this is shown based on the calculated promotional t value of 4.431 > t table 1.967 with a significance value of 0.000 < 0.05, the interest rate (X2) has a positive and partially significant effect on ASN customers' decisions in taking consumer credit at PT. Bank Sulselbar Parepare Branch, this is shown by the calculated t value of 13.627 > t table 1.967 with a significance value of 0.000 < 0.05. All Pearson correlation or calculated r values ​​from statements related to promotions and interest rates have an r table value greater than 0.107, so all instruments are declared valid. Simultaneously promotions and interest rates influence ASN customers' decisions in taking consumer credit at PT. Bank Sulselbar Parepare Branch, this is shown based on the calculated F value of 5,035.590 > F table 3.023, with a significance level of 0.000 < 0.05.
Comparison of modern retail and traditional retail reviewed from the perspective of consumers in urban and rural areas in pinrang regency Madrianah, Madrianah; Alimuddin, Firman; Fadilah, Nurul; Sudirman, Sudirman
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5623

Abstract

The competition between modern and traditional retail today does not only talk about price but the competition of all aspects found in stores. The presence of modern retail businesses has changed people's behavior patterns and shopping perceptions in shopping at retail stores. The presence of modern retail has an impact on decreasing the income of traditional retail business actors. To respond to this phenomenon, it is necessary to strengthen innovation and competitiveness from traditional retail business actors. This research aims to compare the public's perception of modern retail and traditional retail in Pinrang Regency, with the focus of this research being 7 aspects in the marketing mix including Product, Price, Promotion, Place, People, Process, and Physical Evidence. The subjects of this study are people in urban and rural areas who have shopped at both types of retail. The method of data collection is through a survey with a Likert scale. The results of data analysis conducted using SPSS show that there is a significant difference in public perception of the two types of retail entities, where modern retail is superior in terms of product, price, promotion, place, people, and physical evidence in both urban and rural area public perceptions. In terms of process variables, people in urban areas prefer modern retail, while in terms of people in rural areas, they prefer traditional retail. This research is expected to contribute to the development of retail modern and retail traditional in the future
Analisis Peran Influencer dan Brand Awareness terhadap Sales Pada Usaha Mikro Kecil Menengah Busman, Aqilah Luthfiah; Muthmainna, Nafisah; Alimuddin, Firman
Jurnal Ilmiah Multidisiplin Amsir Vol 3 No 1 (2024): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v3i1.474

Abstract

The use of influencers marketing had become a popular strategy for UMKM to increase brand awareness and sales. This research aimed to analyze the role of influencers on brand awareness and sales in UMKM in Indonesia especially in Parepare UMKM namely Amaryllis Hijab. This research was qualitative research with the type of field research. The researcher used this research approach because of the problem that the researcher raised. The appropriate problem solving technique for finding answers to this research was to use a qualitative research approach, where data must be obtained through direct open interviews which were not enough if answered with just one question. This research was conducted in Parepare. Research subjects were objects, people, places, data for the object in question. In this case, the research was the Amaryllis Hijab shop in Parepare which has used the services of influencers to help increase brand awareness and product sales. Several related studies have found that influencers as business communicators via social media will significantly influence brand awareness and sales.
Dinamika Pemasaran PT. Tasti Anugrah Mandiri: Bagaimana Citra Merek, Distribusi, Dan Harga Mempengaruhi Keputusan Pembelian Konsumen Andirwan, Andirwan; Putra, Pandi; Alimuddin, Firman; Tijjang, Bakthiar; Hasan, Hamida
JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR) Vol. 6 No. 1 (2024): Jurnal Manajemen dan Organisasi Review (MANOR)
Publisher : Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/mjo.v6i1.765

Abstract

Tujuan Penelitian ini (1) Untuk mengetahui pengaruh citra merek, distribusi, dan harga berpengaruh secara parsial terhadap keputusan pembelian konsumen pada PT. Tasti Anugerah Mandiri. (2) Untuk mengetahui citra merek, distribusi, dan harga berpengaruh secara simultan terhadap keputusan pembelian konsumen pada PT. Tasti Anugerah Mandiri. Metode analisis yang digunakan dalam penelitian ini yaitu observasi, wawancara, kuesioner (angket), dan dokumentasi. Penentuan sampel ditentukan dengan sampling jenuh dan didapatkan sebanyak 61 responden. Hasil penelitian ini menunjukkan bahwa (1) Secara parsial, Citra Merek tidak berpengaruh terhadap Keputusan Pembelian konsumen pada PT. Tasti Anugerah Mandiri cabang Parepare. Secara parsial, Distribusi berpengaruh terhadap Keputusan Pembelian konsumen pada PT. Tasti Anugerah Mandiri cabang Parepare. Secara parsial, Harga berpengaruh terhadap keputusan pembelian konsumen pada PT. Tasti Anugerah Mandiri. (2) Secara simultan, Citra Merek, Distibusi, Harga Keputusan Pembelian konsumen pada PT. Tasti Anugerah Mandiri cabang Parepare. (3) Hasil koefisien determinasi menunjukkan Tangible variabel independen mempengaruhi variabel dependen yaitu 31,6 %, oleh karena itu bagi peneliti yang akan meneliti dengan tema yang sama, disarankan sebaiknya menambahkan variabel lain yang belum terdapat pada penelitian ini agar hasil penelitian dapat lebih baik lagi dan membuktikan hipotesis. Hal ini dimungkinkan akan memberikan hasil perbandingan pengaruh dari penelitian yang sebelumnya.
Pengaruh Harga, Periklanan dan Kualitas Produk Terhadap Keputusan Pembelian Mie Sedaap Di Kota Parepare Alimuddin, Firman; Muslimin , Ulyana
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 1 (2022): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (857.238 KB) | DOI: 10.62861/jimat amsir.v1i1.126

Abstract

Penelitian ini bertujuan untuk mengetahui bahwa seberapa besar pengaruh harga, periklanan dan kualitas produk terhadap keputusan pembelian mie sedaap di Kota Parepare.Metode Analisis yang digunakan dalam penelitian ini adalah Analisis Regresi Linear Berganda. Dimana metode pengumpulan data melalui Observasi, Kuesioner, Wawancara dan Dokumentasi. Sampel ditentukan dengan rumus Roscoe dan didapat sebanyak 60 responden. Berdasarkan hasil penelitian yang telah dilakukan, dimana hasil regresi linear berganda diperoleh Y = 0,078+ 0,356(X1) + 0,167(X2) + 0,106(X3) + e. Selain itu, dengan uji F (simultan) dapat dilihat bahwa harga, periklanan dan kualitas produk memiliki pengaruh signifikan terhadap keputusan pembelian dengan tingkat signifikan sebesar 0,000≤ 0,05. Namun berdasarkan uji t (parsial), dari semua variabel independen hanya variabel harga (X1) = 7,241 dan variabel periklanan (X2) = 3,003 yang memiliki pengaruh signifikan terhadap keputusan pembelian. Sedangakan variabel kualitas produk (X3) = 2,262 tidak memiliki pengaruh signifikan terhadap keputusan pembelian.
Analisis Kinerja Keuangan di Tinjau dari Rasio Likuiditas, Solvabilitas, dan Profitabilitas Pada PT Dhanu Sumber Tani Alimuddin, Firman; Arifuddin, Arifuddin; Ilahi, Andi Alfianto Anugrah
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.665 KB) | DOI: 10.62861/jimat amsir.v1i2.212

Abstract

The purpose of this study is to determine financial performance in terms of liquidity, solvency and profitability ratios. The data analysis method used in this research is quantitative descriptive by calculating the Current Ratio, Cash ratio, Debt To Assets Ratio, Debt to Equity Ratio, Return On Assets, and Return On Equity. The results of this study Current ratio in 2018-2020 is 1.22 times, 1.28 times, 1.48 times not according to industry standards. Cash ratio in 2018-2020 is 20%, 16%, 16% not according to industry standards. The 2018-2019 DAR is 31%, 32%, 31%, according to industry standards. DER 2018-2020 is 46%, 48%, 45% according to industry standards. ROA for 2018-2020 is 11%, 11%, 14% not according to industry standards. ROE for 2018-2020 is 16% 17% 20% not yet according to industry standards.
Co-Authors Andirwan, Andirwan ARIFUDDIN Arifuddin Arifuddin Busman, Aqilah Luthfiah Hamida Hasan Ilahi, Andi Alfianto Anugrah Madrianah Muslimin , Ulyana Muthmainna, Nafisah Nurul Fadilah, Nurul Sudirman Sudirman Tijjang, Bakthiar