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All Journal Kepariwisataan: Jurnal Ilmiah Pringgitan International Journal of Tourism
Sarwono, Aldi Wisnumurti
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Application of Digital Marketing in Developing Khao Garos Natural Tourism Potential in Krabi Thailand Pattanapokinsakul, Kanyapat; Sarwono, Aldi Wisnumurti; Laurence, Jessicha
International Journal Of Tourism Vol 2, No 2 (2023): International Journal of Tourism
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/ijt.v2i2.375

Abstract

Khao Garos nature tourism is one of the tourism potentials in Nai Nang village, a Community Based Tourism village in Krabi Province, Thailand. Khao Garos offers natural tourist attractions going along the river on a long tail boat while enjoying the beauty of the limestone mountain range. Apart from that, Khao Garos natural tourist attraction also offers kayaking experiences, which add the value to this tourist attraction. However, Khao Garos tourism still has some weaknesses, among them are the lack of information regarding its natural tourism potentials and also its marketing. This study tries to answer the question of why digital marketing should be applied to Khao Garos tourist destination, and how to implement the digital marketing. The method used is descriptive qualitative using primary data in the form of observations and interviews, as well as secondary data in the form of literature and document studies related to Khao Garos tourism. The results show that digital marketing can provide more complete information about the natural tourism potentials of Khao Garos to potential tourists. Besides that, digital marketing can attract tourists to visit Khao Garos. Meanwhile, the application of digital marketing that can be done is through creating an informative website and through various social media platforms such as: Facebook, Instagram and TikTok
ONLINE TRAVEL AGENTS USE FOR SALES AND PROMOTION OF HOTEL IN KALIURANG YOGYAKARTA Kristianto, Dwi Agus; Syamsu, Moch Nur; Sarwono, Aldi Wisnumurti
Kepariwisataan: Jurnal Ilmiah Vol 12, No 1 (2018): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v12i1.390

Abstract

Although traditional travel agents have played an important role as proxies enabling travelers to make connections with hotels, the emergence of the internet has changed the traditional relationship between hotels and travel agents. Instead of a traditional agent–principal relationship, online travel agents (OTAs) seem to act as more than just intermediaries and more as business partners or vendors. Scholars have previously observed troubled, if not hostile, relationships between hotels and OTAs. There has been a growing tendency for hotel and accommodation business worldwide to use online travel agents (OTAs) to promote and sell their rooms. This research discusses the advantages and disadvantages of the promotion and sales through OTAs for hotel business in Kaliurang a famous tourism destination object in Yogyakarta. The object of the research is the hotel manager, supervisors and staff who handle the hotel promotion and sales of their accommodation business. Hotel were located in Kaliurang chosen based on cluster proportional and the informants were chosen based on purposive sampling technique. The result shows that the disadvantages in using OTAs as promotion and sales tool are rising occupancy, direct payment, and as a tool in making hotel well known worldwide. The disadvantages are decrease net sales, over booking, negative comments could downgrade the hotels rank, and OTAs make hotels website got limited traffic. The motivation of hotel managements in using OTAs is highly motivated. The dominant factor of the perception included factors in self-perception of the target, factor in the self-perception, and factors perception of situation. This research suggests to the villa management to recruit special personnel for handling OTAs as well as to manage own websites to increase the net sales.
IMPROVING TOURISM EXPERIENCE AT PROMTHEP CAPE IN PHUKET THAILAND THROUGH THE ROLES OF TOUR GUIDES Sarwono, Aldi Wisnumurti; Vionita, Monica
Kepariwisataan: Jurnal Ilmiah Vol 17, No 2 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i2.398

Abstract

Promthep Cape is one of the well known nature tourist attractions in Phuket, Thailand. One of its attractions offers the beauty of nature that tourists can enjoy, especially during sunset. Another attraction is the existence of a temple of which tourists can use to make offerings to Lord Brahma. Regardles these and many more interesting attractions, Prompthep Cape is still laking of information regarding the explanation of those attractions. Most visitors could not get the narratives about the history, the culture, and other required narratives of Promthep Cape as a popular nature tourism. This will lead to the decrease of tourism experience when visiting Prompthep Cape. One source of information that tourists can get is from a tour guide who accompanies them when visiting Promthep Cape. This study tries to answer the question why a tour guide is needed to improve the experience of tourists visiting Promthep Cape, and what are the roles of the tour guide in improving the tourism experience visiting Prompthep Cape. The method used is descriptive qualitative by utilizing primary data from observations and interviews, as well as secondary data in the form of related documents. The data is then reduced, interpreted, and analyzed. Results show that a tour guide has 4 roles in improving the experience of tourists visiting Promthep Cape, namely: 1) to increase the tourist knowledge of the destination, 2) to give more meaning in traveling, 3) to provide a sense of security and comfort to tourists, and 4) to act as a translator for foreign tourists, especially those with language limitations.
PENGELOLAAN HOMESTAY BERBASIS PARIWISATA BERKELANJUTAN: STUDI KASUS PADA KAWASAN WISATA PANTAI WATUKARUNG Sarwono, Aldi Wisnumurti
Pringgitan Vol 6, No 2 (2025): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v6i2.1115

Abstract

Pariwisata berkelanjutan menekankan keseimbangan antara aspek ekonomi, sosial, dan lingkungan dalam pengelolaan destinasi. Pantai Watukarung di Pacitan memiliki potensi besar melalui keindahan alam dan ombak kelas dunia untuk selancar, namun pengelolaan homestay di kawasan ini belum sepenuhnya menerapkan prinsip keberlanjutan. Penelitian ini bertujuan mengeksplorasi strategi pengelolaan homestay berbasis pariwisata berkelanjutan dengan mengoptimalkan konsep 4A (Atraksi, Aksesibilitas, Amenitas, Ancillary) serta pendekatan Pentahelix yang melibatkan pemerintah, akademisi, bisnis, komunitas, dan media. Metode penelitian menggunakan pendekatan kualitatif melalui observasi lapangan, wawancara mendalam, dan analisis dokumentasi. Hasil menunjukkan adanya inisiatif kolaboratif, namun masih terdapat keterbatasan fasilitas ramah lingkungan, akses informasi wisata, dan pemahaman masyarakat terhadap prinsip keberlanjutan. Implementasi pengelolaan homestay berorientasi keberlanjutan dapat meningkatkan kesejahteraan masyarakat lokal, memperkuat ekosistem ekonomi berbasis komunitas, serta menjaga kelestarian lingkungan. Penelitian ini merekomendasikan strategi kebijakan berbasis 4A dan Pentahelix untuk menjadikan Pantai Watukarung sebagai destinasi unggulan berkelanjutan, sekaligus menjadi model bagi pengembangan homestay di destinasi lain.
Co-Authors Kristianto, Dwi Agus Laurence, Jessicha Pattanapokinsakul, Kanyapat Syamsu, Moch Nur Vionita, Monica