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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi
Widowati PA., Retno
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Kompetensi Kolaborasi sebagai Pendorong Penciptaan Pengetahuan, Inovasi, dan Kinerja Pemasaran pada Usaha Kecil dan Mengengah Purnama, Annur Wulan; Tjahjono, Heru Kurnianto; Widowati PA., Retno
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 2 (2024): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i2.50647

Abstract

Employee performance often declines when leadership lacks moral integrity and fails to inspire internal motivation. This study examines the influence of ethical leadership on employee motivation and performance. It contributes to leadership and organizational behavior literature by clarifying the mediating role of intrinsic motivation in the ethical leadership–performance relationship. Using Structural Equation Modeling (SEM) with AMOS, the results show that ethical leadership significantly enhances intrinsic motivation, which subsequently improves performance, while its direct effect on performance is insignificant. These findings advance understanding of how ethical leadership operates through internal psychological mechanisms rather than direct behavioral influence. Strengthening ethical leadership practices and nurturing intrinsic motivation can enhance organizational performance and sustain a positive work climate.
Experience Marketing in Halal Tourism Model: A Comparison Study between Indonesia and Malaysia Widowati PA., Retno; Shukor, Syadiyah Abdul; Supardin, Lalu
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.62391

Abstract

This study examines the effect of experiential marketing on customer loyalty, with customer satisfaction as a mediating variable, in tourist destinations in Indonesia and Malaysia. Using purposive sampling, data were analysed through Structural Equation Modeling with AMOS 24. The findings show that experiential marketing consistently improves customer satisfaction in both countries, while customer satisfaction significantly enhances customer loyalty. Cross-country differences emerge in the direct relationship between experiential marketing and loyalty, which is significant in Indonesia but not in Malaysia. Customer satisfaction partially mediates this relationship in Indonesia and fully mediates it in Malaysia. The study contributes to the experiential marketing literature by demonstrating how satisfaction explains cross-country variations in the formation of customer loyalty. The findings suggest that destination managers should prioritise memorable customer experiences that strengthen satisfaction to build sustainable tourist loyalty.
Co-Authors Heru Kurnianto Tjahjono Purnama, Annur Wulan Shukor, Syadiyah Abdul Supardin, Lalu