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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat
Boru Tarigan, Juliati
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Agriculture, Biological Sciences & Forestry Law, Crime, Criminology & Criminal Justice Social Sciences

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Utilization of Social Media and Online Shop Applications to Increase the Income of Traders Around Lake Toba Daulay, Wardiyah; Nasution, Mahnum Lailan; Boru Tarigan, Juliati
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1084.868 KB) | DOI: 10.32734/abdimastalenta.v7i1.6775

Abstract

Trading has traditionally experienced a decline in sales turnover. For this reason, other efforts are needed to increase sales by utilizing social media and online shop applications. One of the things that support tourism income is the sale of souvenirs typical of Lake Toba. Unfortunately, from the survey results, the sellers are only limited to selling goods in the store without exposing the goods they sell to the internet. So it is necessary to increase the knowledge of traders to help through community service activities to improve the economic status of the community and region. Problem solving can be done by creating a platform as a promotional platform by utilizing social media, namely Instagram. The output of the service is in the form of increased sales, activity videos and the Tiraya platform on Instagram.
Co-Authors Daulay, Wardiyah Nasution, Mahnum Lailan