Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JOBS (Jurnal Of Business Studies)
Rifani, Athaya Aurellia
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Influence of Customer Experience, Brand Ambassador, and Perceived Value On Customer Loyalty Of Somethinc’s Consumer In Semarang Rifani, Athaya Aurellia; Rustono, Rustono -; Suroija, Noor -
JOBS (Jurnal Of Business Studies) Vol. 10 No. 1 (2024): Oktober 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i1.6224

Abstract

This research aims to understand the influence of Customer Experience, Brand Ambassador, and Perceived Value on Customer Loyalty among consumers of Somethinc products in Semarang City. The sampling technique used purposive sampling totaling 120 samples. The analytical methods used include validity testing, reliability testing, descriptive analysis, normality testing, linearity testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression analysis, F testing, T testing, and coefficient of determination using SPSS version 25. Based on calculations that have been carried out, the results of the F test were obtained which showed a calculated F value of 77.461, exceeding the F table of 3.92. The results of the T test show that the calculated t score exceeds the T table and produces a significance score that does not exceed 0.05. The results of the coefficient of determination between the Customer Experience, Brand Ambassador and Perceived Value variables towards Customer Loyalty contributed 65.80%. The results of all the calculations above show that Customer Experience, Brand Ambassador, and Perceived Value have a significant impact on Customer Loyalty of Somethinc”™s consumer in Semarang
Co-Authors Rustono - Suroija, Noor -