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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Suroija, Noor -
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Influence of Customer Experience, Brand Ambassador, and Perceived Value On Customer Loyalty Of Somethinc’s Consumer In Semarang Rifani, Athaya Aurellia; Rustono, Rustono -; Suroija, Noor -
JOBS (Jurnal Of Business Studies) Vol. 10 No. 1 (2024): Oktober 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i1.6224

Abstract

This research aims to understand the influence of Customer Experience, Brand Ambassador, and Perceived Value on Customer Loyalty among consumers of Somethinc products in Semarang City. The sampling technique used purposive sampling totaling 120 samples. The analytical methods used include validity testing, reliability testing, descriptive analysis, normality testing, linearity testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression analysis, F testing, T testing, and coefficient of determination using SPSS version 25. Based on calculations that have been carried out, the results of the F test were obtained which showed a calculated F value of 77.461, exceeding the F table of 3.92. The results of the T test show that the calculated t score exceeds the T table and produces a significance score that does not exceed 0.05. The results of the coefficient of determination between the Customer Experience, Brand Ambassador and Perceived Value variables towards Customer Loyalty contributed 65.80%. The results of all the calculations above show that Customer Experience, Brand Ambassador, and Perceived Value have a significant impact on Customer Loyalty of Somethinc”™s consumer in Semarang
Influence of Service Quality on Student Satisfaction in Online Learning at the Polines Business Administration Department Riyanto, Makmun -; Taviyastuti, Taviyastuti -; Suroija, Noor -; Zaenuddin, Achmad -
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5331

Abstract

Online learning is a solution that is widely used in Indonesia during the Covid 19 pandemic at all levels/levels of education. Online learning is the main method chosen so that the learning process continues and the transfer of knowledge from teachers to students continues. Even though the application facilities used have varied, it does not mean that all learning processes are going well and satisfying students. Therefore, this research was conducted to find out whether the quality of online learning services in Business Administration   majors has satisfied students. This is important to know as an effort to evaluate and improve if there is something that needs to be fixed and also if in the future an online learning process is carried out again. The results of quantitative analysis based on the regression value of each variable shows a positive effect. The first has the greatest influence on student satisfaction is the Empathy variable (X6) which is equal to 0.691, then the Assurance variable (X5) is 0.643, the Ease of use variable (X2) is 0.372, the Responsiveness variable (X4) is 0.340, the Responsiveness variable (X3) is 0.270, and the last is the Website design variable (X1) of 0.047. However, based on the t test, there were only 3 variables that had a significant effect on student satisfaction in online learning during the Covid 19 pandemic, namely the Ease of use variable (X2), the Assurance variable (X5), and the Empathy variable (X6). Judging from the Adjusted R2 value, it is obtained a number of 0.610, which means 61% of the variance of student satisfaction in online learning for the Business Administration     Department is explained by the variance of the variables Website design, Easy of use, Reliability, Responsiveness, Assurance, and Empathy, while the rest (100% - 61% = 39%) is explained/influenced by other factors not examined in this study
Co-Authors Achmad - Zaenuddin, Achmad - Makmun - Riyanto, Makmun - Rifani, Athaya Aurellia Rustono - Taviyastuti - Taviyastuti, Taviyastuti -