Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Budi Utaminingtyas, Rara Ririn
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Role of Information Technology Capability and Knowledge Management in Increasing Organizational Agility to Encourage Product Innovation in Semarang Putri, Naila Diva; Hidayat, Yusmar Ardhi; Budi Utaminingtyas, Rara Ririn
JOBS (Jurnal Of Business Studies) Vol. 10 No. 1 (2024): Oktober 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i1.6227

Abstract

This study aims to analyze the effect of information technology capabilities on organizational agility, knowledge management on organizational agility, information technology capabilities on product innovation, knowledge management on product innovation, organizational agility on product innovation. The research variables extend the academic discussion by finding inconsistencies in information technology capabilities and knowledge management on product innovation. Organizational agility is used as a mediating variable. This study is theoretically useful regarding the role of organizational agility as a mediator and managerially used as a foundation for the Semarang Cooperative & MSME Agency in educating the importance of technology and knowledge management, as well as training umkm actors to respond quickly to change. Partial Least Square Structural Equation Model (PLS-SEM) as an analytical tool with primary data obtained through questionnaires. The sample was taken by purposive random sampling from 123 culinary MSME owners in Semarang City who use digital platforms. This study found that information technology capability has a positive effect on organizational agility, knowledge management has a positive effect on organizational agility, and organizational agility has a positive effect on product innovation. However, the relationship between information technology capabilities and knowledge management is not significant to product innovation, and emphasizes the importance of organizational agility as a mediator. The research implication shows that organizational agility optimizes the use of information technology and knowledge management, so that both can contribute significantly to product innovation.
Influence of Product Quality, Brand Loyalty and Social Media Influencers on Purchase Decisions of Samsung Smartphone Product Ridhowati, Lutfi -; Budi Utaminingtyas, Rara Ririn; Taviyastuti, Taviyastuti -
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6013

Abstract

The purpose of this study is to assess the impact of Product Quality, Brand Loyalty, and Social Media Influencers on the Purchase Decision of Samsung smartphone customers in Semarang. This study employs quantitative research methodologies and includes a sample of 120 Samsung smartphone users from Semarang City. Purposive sample was utilized as the sample approach instead of probability sampling. Data were obtained using a questionnaire that has been validated and reliable. Classical assumption tests, multiple regression analysis, the F test, coefficient of determination, and the t test are all methods for analyzing data. This study used SPSS version 25, resulting the coefficient of determination (R2) is 0.559, or 55.9%, with the remainder explained by factors not investigated in this study. The findings revealed that Product Quality, Brand Loyalty, and Social Media Influencers had a favorable and substantial influence on Purchase Decisions, both partially and concurrently.
Co-Authors Putri, Naila Diva Ridhowati, Lutfi - Taviyastuti - Taviyastuti, Taviyastuti - Yusmar Ardhi Hidayat, Yusmar Ardhi