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Taviyastuti - Taviyastuti, Taviyastuti -

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Author-ID : 620357

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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PENGARUH FAKTOR PSIKOLOGIS, BUDAYA DAN SITUASIONAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO ALFAMART DI KECAMATAN NGALIYAN, SEMARANG Puspitasari, Amarwati -; Taviyastuti, Taviyastuti -; Saleh, Khairu -
Admisi dan Bisnis Vol 17, No 3 (2016): Oktober 2016
Publisher : Politeknik Negeri Semarang

PT Sumber Alfaria Trijaya Tbk is one of thecompanies engaged in modern retail withAlfamart store as stores. Consumer Buyingdecision is one measure that can describe theperformance of the company's existence. Thepurpose of this study is to investigate theInfluence of Psychological Factors, Culturaland Situational to Consumer BuyingDecisions in Alfamart Stores in NgaliyanDistrict, Semarang. To get the appropriateresults, this study uses Statistical methodssuch as multiple linear regression method, Ttest, F test and the coefficient ofdetermination (R2). Based on the results ofmultiple linear regression equation Y = 1.673+ 0.227 (X1) + 0.263 (X2) + 0,305 (X3) .Based on the the analysis t value of variablepsychological factors is (2.404), culturalfactors is (2.901) , situational factors is(4.480) having a value greater than t table(1.660) . ANOVA calculation results areknown that the calculated F value (40.980) isgreater than F table (2.700). Then it can beconcluded that these three variables partiallyand simultaneously influence purchasingdecisions. And situational factors (X3) havestrong dominant influence on purchasingdecisions.

PENGENDALIAN KUALITAS LAYANAN JASA PERPUSTAKAAN BERDASARKAN PERSEPSI PENGUNJUNG Utami, Hadiahti -; Barokah, Siti Nur; Taviyastuti, Taviyastuti -
Admisi dan Bisnis Vol 20, No 2 (2019): JUNI 2019
Publisher : Politeknik Negeri Semarang

The library has a very meaningful role, especially for universities. With good management, the library will have a positive impact on the users it serves. This study aims to determine the level of disparity between service quality perceived by visitors to the services provided by the library management, determine the level of visitor satisfaction with the facilities provided, and find out the quality of Semarang State Polytechnic Library service is still within the control limits. Primary data collection is done through a survey with a closed questionnaire tool obtained from 100 respondents who visited Semarang State Polytechnic Library. The results of research conducted based on the Importance-Performance Analysis show that there are still variables that have below-average performance levels but are of high importance, based on the analysis of the Customer Satisfaction Index (CSI), Library visitor satisfaction index Semarang State Polytechnic as a whole has succeeded in satisfying its visitors by 75.715%, and based on individual control diagrams in the sample indicate that performance variations are not within the limits reasonable (the process is not statistically controlled). Thus the performance of the Semarang State Polytechnic Library Service Quality still needs to be improved and improved.

Effects of Employee”™s Commitment, Training and Supervision on the Implementation of the Occupational Health and Safety at PT Trans Marga Jateng Semarang Andhani, Galuh Punjung; Taviyastuti, Taviyastuti -; Hasyim, Fatchun -
JOBS (Jurnal Of Business Studies) Vol. 9 No. 1 (2023): April 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i1.4816

The purpose of this research is to find out the influence of employee”™s commitment, training and supervision towards the implementation of The Occupational Health and Safety (OHS) at PT Trans Marga Central Java.This research is a quantitative research with sampling method is purposive sampling. This research is use data analysis method multiple linear regression analysis technique.The result showed that commitment and training have a positive and significant relationship with the implementation of The Occupational Health and Safety (OHS) meanwhile supervision partially has no significant relationship on the implementation of The Occupational Health and Safety (OHS). Simultaneously commitment, training and supervision have a positive and significant relationship with The implementation of The Occupational Health and Safety (OHS). The coefficient of determination in this research is 0,737 which means that 73,3% implementation of The Occupational Health and Safety (OHS) is influenced by commitment, training and supervision.

Design of E-marketing Website as a Media for the Dissemination of Information and Product Marketing at PT. AJISAKA Semarang Sulistyo, Michella Deninta; Jumi, Jumi -; Taviyastuti, Taviyastuti -
JOBS (Jurnal Of Business Studies) Vol. 10 No. 1 (2024): Oktober 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i1.6229

Consumer lifestyle have been transformed by technology that provides online services for users to create networks where they can share and access information quickly. Real estate companies like PT. AJISAKA are required to adapt in the modern era to reach target audiences and promote their products by running digital marketing, one of which is with a web-based platform. The purposeof this research is to provide an e-marketing website as a medium for disseminating informationmand marketing product. The e-marketing website is expected to support the efficiency and effectiveness of the company”™s promotional activities. The method used in this research is System Development Life Cycle (SDLC) and built with Content Management System (CMS) WordPress. The result of this e-marketing website design is to create an infromation dissemination media platform that is easy to use to promote products that is user friendly and provides complete information. In addition, the e-marketing website is able to provide comfort for visitors because it can be accessed easily from a variety of devices

Influence of Service Quality on Student Satisfaction in Online Learning at the Polines Business Administration Department Riyanto, Makmun -; Taviyastuti, Taviyastuti -; Suroija, Noor -; Zaenuddin, Achmad -
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5331

Online learning is a solution that is widely used in Indonesia during the Covid 19 pandemic at all levels/levels of education. Online learning is the main method chosen so that the learning process continues and the transfer of knowledge from teachers to students continues. Even though the application facilities used have varied, it does not mean that all learning processes are going well and satisfying students. Therefore, this research was conducted to find out whether the quality of online learning services in Business Administration majors has satisfied students. This is important to know as an effort to evaluate and improve if there is something that needs to be fixed and also if in the future an online learning process is carried out again. The results of quantitative analysis based on the regression value of each variable shows a positive effect. The first has the greatest influence on student satisfaction is the Empathy variable (X6) which is equal to 0.691, then the Assurance variable (X5) is 0.643, the Ease of use variable (X2) is 0.372, the Responsiveness variable (X4) is 0.340, the Responsiveness variable (X3) is 0.270, and the last is the Website design variable (X1) of 0.047. However, based on the t test, there were only 3 variables that had a significant effect on student satisfaction in online learning during the Covid 19 pandemic, namely the Ease of use variable (X2), the Assurance variable (X5), and the Empathy variable (X6). Judging from the Adjusted R2 value, it is obtained a number of 0.610, which means 61% of the variance of student satisfaction in online learning for the Business Administration Department is explained by the variance of the variables Website design, Easy of use, Reliability, Responsiveness, Assurance, and Empathy, while the rest (100% - 61% = 39%) is explained/influenced by other factors not examined in this study

Influence of Product Quality, Brand Loyalty and Social Media Influencers on Purchase Decisions of Samsung Smartphone Product Ridhowati, Lutfi -; Budi Utaminingtyas, Rara Ririn; Taviyastuti, Taviyastuti -
Admisi dan Bisnis Vol. 25 No. 3 (2024): OKTOBER 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i3.6013

The purpose of this study is to assess the impact of Product Quality, Brand Loyalty, and Social Media Influencers on the Purchase Decision of Samsung smartphone customers in Semarang. This study employs quantitative research methodologies and includes a sample of 120 Samsung smartphone users from Semarang City. Purposive sample was utilized as the sample approach instead of probability sampling. Data were obtained using a questionnaire that has been validated and reliable. Classical assumption tests, multiple regression analysis, the F test, coefficient of determination, and the t test are all methods for analyzing data. This study used SPSS version 25, resulting the coefficient of determination (R2) is 0.559, or 55.9%, with the remainder explained by factors not investigated in this study. The findings revealed that Product Quality, Brand Loyalty, and Social Media Influencers had a favorable and substantial influence on Purchase Decisions, both partially and concurrently.

Co-Authors Achmad - Zaenuddin, Achmad - Amarwati - Puspitasari, Amarwati - Andhani, Galuh Punjung Budi Utaminingtyas, Rara Ririn Hadiahti - Utami, Hadiahti - Hasyim, Fatchun - Jumi - Jumi, Jumi - Khairu - Saleh, Khairu - Makmun - Riyanto, Makmun - Ridhowati, Lutfi - Siti Nur Barokah, Siti Nur Sulistyo, Michella Deninta Suroija, Noor -

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