Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jaliye: Jurnal Abdimas, Loyalitas, dan Edukasi
Rahanum, Rahanum
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
SOSIALISASI STRATEGI PEMASARAN WORLD OF MOUTH (WOM) PADA UD DONI DESA SUKARAYA KECAMATAN PANCUR BATU Erliyanti, Erliyanti; Yurmaini, Yurmaini; Arifin, Zainal; Anshari, Khairil; Rahanum, Rahanum; Wahyuni, Rahmadiah
JALIYE: Jurnal Abdimas, Loyalitas, dan Edukasi Vol. 3 No. 1 (2024): JALIYE: Jurnal Abdimas, Loyalitas, dan Edukasi
Publisher : Fakultas Keguruan dan Ilmu Pendidikan UNIVA Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47662/jaliye.v3i1.765

Abstract

Sistem pemasaran yang masih monoton yakni berupa pemasaran produk yang hanya dilakukan dari pemilik usaha saja tidak dapat menaikkan angka penjualan yang signifikan. Tujuan pelaksanaan pengabdian masyarakat ini diharapkan dapat memberikan pemahaman, pengetahuan untuk meningkatkan strategi pemasaran produk bisnis melalui konsep WOM (World of Mouth) atau dikenal dengan pemasaran produk dari mulut ke mulut yang berguna menjangkau cakupan konsumen yang lebih luas lagi sehingga dapat meningkatkan keuntungan usaha. Metode pelaksanaan yang digunakan berupa sosialisasi kepada pemilik usaha karyawan pada Usaha Dagang Doni Permana Desa Sukaraya Kecamatan Pancur Batu Deli Serdang dengan jumlah peserta 25 orang. Hasil dari kegiatan ini ditemukan bahwa sosialisasi yang dilakukan tentang peningkatan strategi pemasaran melalui WOM mampu memberikan pemahaman dan pengetahuan bagi peserta dalam meningkatkan strategi untuk minat beli konsumen (daya beli) dan volume penjualan produk termasuk juga laba usaha.
Pengaruh Pengetahuan Keuangan Syariah Terhadap Penggunaan Pinjaman Online Pada Mahasiswa Universitas Alwashliyah Medan Yurmaini, Yurmaini; Erliyanti, Erliyanti; Anshari, Khairil; Naibaho, Rahmadiah Wahyuni; Rahanum, Rahanum
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026): Article in Press
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.5105

Abstract

The current development of financial technology, particularly online lending services (pinjol), has become a phenomenon closely related to everyday life, including that of students. Ease of access, fast processing, and minimal requirements make these services attractive, but behind them lurk significant potential risks such as debt traps, high interest rates, and involvement in illegal lending. The urgency of this research lies in the increasing number of online loan users among students, who often do so without an adequate understanding of Islamic finance. The purpose of this study is to determine the extent to which Islamic financial knowledge influences students' decision-making in using online lending services and to provide a basis for universities and related parties in formulating educational strategies and Islamic financial protection policies. The research method used is a quantitative survey approach. The study population was students at Alwashliyah University Medan, while the sample was 176 students who had used online loans. The sampling technique used was purposive sampling. The results of the study indicate that the sample size used is still relatively small, resulting in a coefficient of determination (R2) of 0.60, or only 6%, of Islamic financial knowledge contributing to online loans for Alwashliyah University students. Furthermore, the higher the level of Islamic financial knowledge, the lower the tendency of students to use online loans. Furthermore, the importance of strengthening Islamic financial literacy in an applied manner and the need for further research by considering external factors that also influence online loan usage behavior among students.
Co-Authors Erliyanti, Erliyanti Khairil Anshari, Khairil Naibaho, Rahmadiah Wahyuni Wahyuni, Rahmadiah Yurmaini Yurmaini, Yurmaini Zainal Arifin