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All Journal RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam
Ningsih , Diarti Andra
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Computer Science & IT Education Languange, Linguistic, Communication & Media Other

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STRATEGI DAKWAH INTERAKTIF MELALUI PLATFORM DIGITAL: STUDI KASUS PENGGUNAAN KOMPUTER OLEH GENERASI Z R Nurhayati; Syamsir, Syamsir; Rismawati , Rismawati; Ningsih , Diarti Andra
RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Vol 7 No 2 (2025): Jurnal Retorika
Publisher : LP2M Universitas Islam Ahmad Dahlan Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47435/retorika.v7i2.4174

Abstract

This study aims to examine interactive da'wah strategies through digital platforms utilizing computers, specifically in the context of Generation Z, who are highly familiar with technology. This research employs a library research method by collecting and analyzing various literature sources related to digital da'wah, the characteristics of Generation Z, and computer-based communication media. The findings indicate that Generation Z prefers interactive da'wah, which is relevant to their daily lives and creatively presented through various digital platforms. The success of digital da'wah is determined by three main aspects: interactivity, content relevance, and creativity in presentation. Therefore, preachers need to master digital literacy and optimize the use of computers so that da'wah messages can be delivered effectively in this digital era.
Co-Authors R Nurhayati Rismawati , Rismawati Syamsir Syamsir