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All Journal Al-Hayat: Natural Sciences, Health & Environment Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Wardani, Anisa Setyo
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Religion Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences

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Peran Produk Inovatif Cibay dalam Peningkatan Daya Saing UMKM Pawon Bu Tina di Kelurahan Kutisari Wardani, Anisa Setyo; Swasti, Ika Korika
Al-Hayat: Natural Sciences, Health & Environment Journal Vol. 2 No. 2 (2024): Al-Hayat: Natural Sciences, Health & Environment Journal 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alhayat.v2i2.2141

Abstract

Improving the competitiveness of SMEs is becoming increasingly important in the era of global competition. One strategy that can be used to improve the competitiveness of SMEs is to develop innovative products. This study aims to determine the role of the innovative cibay product in improving the competitiveness of the Pawon Bu Tina SMEs in the Kutisari Village. This study uses a qualitative approach with a case study method. Data was collected through in-depth interviews, observation, and documentation. The results of the study showed that the innovative cibay product has successfully improved the competitiveness of the Pawon Bu Tina SMEs in the Kutisari Village. This is indicated by increased sales, customer satisfaction, and business image. The increase in cibay sales is caused by several factors, namely the better taste, more affordable price, and more attractive packaging design. The increase in customer satisfaction is caused by several factors, namely innovative and attractive products, as well as good service. The increase in business image is caused by several factors, namely recognition from the government and the media, as well as customer trust. Thus, the innovative cibay product is an effective strategy to improve the competitiveness of SMEs.
Peran Produk Inovatif Cibay dalam Peningkatan Daya Saing UMKM Pawon Bu Tina di Kelurahan Kutisari Wardani, Anisa Setyo; Swasti, Ika Korika
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1432

Abstract

Improving the competitiveness of SMEs is crucial in the era of global competition. One strategy that can be used is to develop innovative products. This research aims to determine the role of cibay innovative products in improving the competitiveness of Pawon Bu Tina SMEs in the Kutisari Village. The research method uses a qualitative approach with a case study. Data was collected through in-depth interviews, observations, and documentation. The results show that cibay innovative products have successfully improved the competitiveness of Pawon Bu Tina SMEs. This is indicated by an increase in sales, customer satisfaction, and business image. The increase in cibay sales is due to a better taste, more affordable prices, and more attractive packaging design. The increase in customer satisfaction is due to innovative and attractive products, as well as good service. The improvement in the business image is due to recognition from the government and mass media, as well as customer trust. Therefore, cibay innovative products are an effective strategy for improving the competitiveness of SMEs.
Co-Authors Swasti, Ika Korika