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All Journal Journal of Scientific Research, Education, and Technology Indonesia Economic Journal
Ibnu Akbar
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Critical Discourse Analysis In The Lyrics of A Song Entitled”Polisi Dan Bajingan By Iwan Fals. Fathoni, M.fathoni; Ibnu Akbar; Suhaeli Robbi Awaludin; Gustin Rainaldi; Slamet Riadi Jaelani
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 3 (2023): Vol. 2 No. 3 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i3.203

Abstract

In analyzing a song lyrics means aiming to understand and express the overall meaning of the lyrics of a song as a whole, because a song is not only for entertainment, but also expressing feeling, message, and character building. this study using qualitative methods about the object of research .The researcher emloys the Critical Discourse Analysis (CDA) as the framework of the research. The type of CDA that has been used is based on the Van Dijk theory. The theory is formulated in three stages, which were text , socio cognition and context. The stage of text itself is divided into three, namely macrostructure,superstructure, and macrostructure. The step of research is begun by collecting all song lyrics by Iwan Fals from his song entitled “ Polisi dan Bajingan”. Further, the next step is choosing the song lyrics needed for research.but, in this research the writer find one level to be analyzed, that is macrostructure. One of figures song writer and singer who has composed and published some inspirited songs is Iwan Fals. He is a singer, musician, songwriter, and critic. His musical style is pop, rock, country, and folk pop and the lyrics he creates tell a lot about the dark times in the era of 1970 to 1980 in the political field. In his career he has created approximately 31 albums. Iwan Fals is included in the list of the immortals: 25 greatest Indonesian artists of all time by Rolling Stone Indonesia magazine. In his song, he photographed the social atmosphere of Indonesian life in the late 1970s until now the life of the world in general and life itself. For example the song "Letter To The People's Representatives, aunt Lisa, noon opposite the palace and many more.
Persepsi Siswi SMA Sultan Iskandar Muda terhadap Konten Pemasaran Tiktok Shop dalam Keputusan Pembelian Thessa Angelika Silaban; Fuji Ayu Lasmana; Siska Andriani; Jumpa Tuah Saragih; Ibnu Akbar; Rizal Syahputra Samosir
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/95yg9166

Abstract

Penelitian ini bertujuan untuk memahami persepsi siswi SMA Sultan Iskandar Muda terhadap konten pemasaran TikTok Shop dalam keputusan pembelian. Penelitian ini menggunakan metode kualitatif deskriptif dengan melibatkan 20 informan yang dipilih melalui teknik purposive sampling berdasarkan kriteria siswi yang menggunakan TikTok Shop dan memiliki pengalaman berbelanja melalui platform tersebut. Data dikumpulkan melalui wawancara semi-terstruktur mendalam dan dokumentasi, kemudian dianalisis menggunakan model Miles and Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil Penelitian menunjukkan bahwa mempersepsikan konten pemasaran TikTok Shop sebagai faktor yang mendorong minat dan keputusan pembelian, terutama melalui review influencer, promo dan diskon, serta tampilan visual konten. Meskipun beberapa informan pernah mengalami kekecewaan dalam berbelanja karena produk tidak sesuai dengan deskripsi, mayoritas siswi menilai bahwa TikTok Shop memberikan kemudahan dalam mengakses informasi produk. Temuan ini menunjukkan bahwa konten pemasaran TikTok Shop berperan penting dalam membentuk persepsi dan pola konsumsi remaja, khususnya siswi SMA.
Co-Authors Fathoni, M.fathoni Fuji Ayu Lasmana Gustin Rainaldi Jumpa Tuah Saragih Rizal Syahputra Samosir Siska Andriani Slamet Riadi Jaelani Suhaeli Robbi Awaludin Thessa Angelika Silaban