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p-Index From 2021 - 2026
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All Journal Dinasti International Journal of Digital Business Management JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Suhaya, Ifta Almazah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Informasi dan Pengalaman Investasi Terhadap Niat Investasi Kripto Norisnita, Muazila; Suhaya, Ifta Almazah
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8340

Abstract

This study was conducted to identify the influence of Information Quality and Investment Experience on Cryptocurrency Investment Intention. The rapid development of technology and digitalization processes has driven significant transformations in the financial sector, particularly with the emergence of modern investment instruments such as crypto assets. The increasing number of investors in Indonesia highlights the importance of understanding the psychological and informational factors that influence individuals’ decisions to invest in cryptocurrencies. A quantitative method was employed in this study. Furthermore, the researcher distributed questionnaires to 354 respondents residing in Surabaya City who had prior investment experience. A multiple linear regression technique was applied with the assistance of SPSS version 25 software. The findings indicate that Information Quality and Investment Experience have a positive and significant influence on Cryptocurrency Investment Intention. This means that higher levels of information quality and investment experience positively affect individuals’ intentions to invest in crypto assets. Based on the Standardized Coefficients (Beta) values, the Information Quality variable shows an influence of 0.150, while the Investment Experience variable has a higher influence of 0.592, thus, Investment Experience plays a more dominant role compared to Information Quality in shaping cryptocurrency investment intention. The findings emphasize that practical experience in investing contributes more strongly to individuals’ intentions than merely relying on the quality of available information. Theoretically, this research enriches the literature on investment behavior in the digital era, while practically, it provides insights for financial industry players and digital asset platforms to enhance user education and experience, thereby promoting healthier and more sustainable investment intentions.
Social Media Marketing Strategy for the “Lights Wonderland 2025” Event: A Case Study of PT. Pusat Rekreasi & Promosi Pembangunan (PRPP) Central Java Rahmawati, Restu; Suhaya, Ifta Almazah; Mulyono, Mulyono
Dinasti International Journal of Digital Business Management Vol. 7 No. 3 (2026): Dinasti International Journal of Digital Business Management (April-May 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i3.6741

Abstract

This study aims to examine the marketing strategy of the Lights Wonderland 2025 event through social media, organized by PT Pusat Rekreasi dan Promosi Pembangunan (PRPP) Central Java. The background of this research is based on the increasing competition within the MICE industry and the shift in consumer behavior toward digital platforms. This study employs a qualitative approach, with data collected through observation, interviews, and documentation studies conducted during a four-month internship period, from June 26 to October 27, 2025. The findings indicate that the implemented marketing strategy refers to the marketing mix (4Ps), consisting of product, price, place, and promotion, with a primary emphasis on digital promotion through social media. Social media plays a significant role in building brand awareness through visual branding and storytelling, as well as enhancing engagement through user-generated content campaigns. The effectiveness of the promotional strategy is reflected in the increased number of visitors, high levels of digital interaction, and the establishment of a positive corporate image. In conclusion, an integrated digital marketing strategy is capable of improving event promotion effectiveness and strengthening the company’s position within the MICE industry.
Co-Authors Mulyono Mulyono Norisnita, Muazila Restu Rahmawati, Restu