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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Science and Society (IJSOC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Norisnita, Muazila
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Affiliate Marketing Strategies for Effective Product Promotion in the Digital Era: Literature Review Lidya Veronica Christy Rihidima; Kurniasih , Mima; Noeringtyas, Billy Purwocaroko; Groda, Selvi Permata; Norisnita, Muazila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8753

Abstract

This study aims to analyze how affiliate marketing contributes to the effectiveness of product promotion in the digital era. Using a Systematic Literature Review (SLR) approach, this research synthesizes findings from 15 relevant peer-reviewed articles published in recent years. The analysis highlights four key strategies that influence the success of affiliate marketing: information quality, subjective knowledge, interactivity, and affiliate characteristics. Results show that high-quality information builds consumer trust, while subjective knowledge helps affiliates deliver persuasive messages. Interactivity, especially through live streaming and two-way communication, enhances audience engagement. Furthermore, emotional expression, credibility, and authenticity of affiliates significantly influence consumers' purchasing decisions. The study concludes that affiliate marketing is a cost-effective promotional strategy that enhances product visibility and purchase intention through trusted intermediaries. These findings provide important implications for businesses to develop more strategic, data-driven affiliate marketing campaigns.
The ESG Disclosure in Mitigating Information Asymmetry Risk: The Role of Corporate Governance Norisnita, Muazila; Groda, Selvi Permata; Dwiridotjahjono, Jojok; Rihidima, Lidya Veronica Christy
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 7 No 1 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v7i1.8031

Abstract

This research employs a Systematic Literature Review (SLR) to examine the relationship between Environmental, Social, and Governance (ESG) disclosure and the information asymmetry through corporate governance mechanisms in today’s dynamic business environment. Despite the growing adoption of ESG reporting to meet stakeholder demands, information asymmetry continues to impede efficient capital allocation and investor confidence. However, limited understanding remains on how corporate governance mechanisms shape ESG disclosure quality and its role in reducing information asymmetry. Several theories, including signaling, stakeholder, legitimacy, and agency theory, explain firms’ motivations for ESG reporting. While ESG disclosure is expected to reduce information asymmetry, its impact remains debated due to issues such as greenwashing, report credibility, and divergent investor perceptions. Prior studies reveal a generally negative association between ESG disclosure and information asymmetry, though findings are inconsistent. Ultimately, this review seeks to develop a conceptual framework that integrates the role of corporate governance in enhancing ESG disclosure as a mechanism to reduce information asymmetry, thereby contributing to existing literature and offering practical insights.
Mapping Capital Budgeting in the Private Sector: A Systematic Literature Review and Future Research Study Groda, Selvi Permata; Anggraini, Afriska Yuni; Norisnita, Muazila; Waspada, Ikaputera; Rihidima, Lidya Veronica Christy
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1519

Abstract

This research investigates the critical role of capital budgeting in achieving corporate success and sustainability in a dynamic global economy. The main focus is on complex financial evaluation techniques for making long-term investment decisions and their impact on firm performance and growth. In addition, this study analyzes trends in the use of capital budgeting methods in different countries, including the implications of changes in executive compensation contracts. In addition, the challenges faced by companies in evaluating investment projects, including the need for more sophisticated analyses such as real options, are an important focus of this research. Using the systematic literature review (SLR) method, this study identifies and analyzes relevant articles related to the evolution of research publication approaches and various capital budgeting techniques. The results of this study are expected to provide a deeper understanding of the current trends and practices in capital budgeting decision-making in the private sector and formulate relevant research questions to guide future studies in this area.
Pengaruh Kualitas Informasi dan Pengalaman Investasi Terhadap Niat Investasi Kripto Norisnita, Muazila; Suhaya, Ifta Almazah
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8340

Abstract

This study was conducted to identify the influence of Information Quality and Investment Experience on Cryptocurrency Investment Intention. The rapid development of technology and digitalization processes has driven significant transformations in the financial sector, particularly with the emergence of modern investment instruments such as crypto assets. The increasing number of investors in Indonesia highlights the importance of understanding the psychological and informational factors that influence individuals’ decisions to invest in cryptocurrencies. A quantitative method was employed in this study. Furthermore, the researcher distributed questionnaires to 354 respondents residing in Surabaya City who had prior investment experience. A multiple linear regression technique was applied with the assistance of SPSS version 25 software. The findings indicate that Information Quality and Investment Experience have a positive and significant influence on Cryptocurrency Investment Intention. This means that higher levels of information quality and investment experience positively affect individuals’ intentions to invest in crypto assets. Based on the Standardized Coefficients (Beta) values, the Information Quality variable shows an influence of 0.150, while the Investment Experience variable has a higher influence of 0.592, thus, Investment Experience plays a more dominant role compared to Information Quality in shaping cryptocurrency investment intention. The findings emphasize that practical experience in investing contributes more strongly to individuals’ intentions than merely relying on the quality of available information. Theoretically, this research enriches the literature on investment behavior in the digital era, while practically, it provides insights for financial industry players and digital asset platforms to enhance user education and experience, thereby promoting healthier and more sustainable investment intentions.
Co-Authors Anggraini, Afriska Yuni Groda, Selvi Permata Ikaputera Waspada, Ikaputera Jojok Dwiridotjahjono Kurniasih , Mima Lidya Veronica Christy Rihidima Noeringtyas, Billy Purwocaroko Rihidima, Lidya Veronica Christy Suhaya, Ifta Almazah