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All Journal International Journal of Economics, Business Management and Accounting PESHUM
Valerie
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Impact of Customer Reviews, Hotel Location, and Hotel Price Towards Potential Guests’ Intent to Stay at the Ritz- Carlton, Bali Annarica Tisna; Finny Chianata; Joselyn Chandrigo; Michelle Christy; Valerie
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.228

Abstract

This study examines the influence of customer reviews, hotel location, and hotel price on the intent of potential guests to stay at The Ritz-Carlton, Bali. Through a mixed-methods approach involving surveys, online reviews, and interviews, the research reveals that positive customer reviews significantly contribute to the likelihood of intent to stay, emphasizing the role of online word-of-mouth. Additionally, favorable hotel location emerges as a key driver for guest intent, while the relationship between hotel price and intent proves more complex, indicating a willingness to pay premium prices for positive reviews and desirable locations. These findings provide insights for strategic decision-making in hospitality marketing and management
Pengaruh Harga Layanan, Kualitas Konten, Penawaran Eksklusif, Dan Kejenuhan Belajar Terhadap Keputusan Berlangganan Layanan Hiburan Streaming Valerie; Setiawan, Amelia; Djajadikerta, Hamfri
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.7626

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas konten, harga layanan, penawaran eksklusif, dan kejenuhan belajar terhadap minat berlangganan serta pengaruh minat berlangganan terhadap keputusan berlangganan layanan hiburan streaming. Studi ini dilakukan pada mahasiswa akuntansi Universitas Katolik Parahyangan dengan jumlah responden sebanyak 64 orang. Data dikumpulkan melalui kuesioner berbasis Google Form dan diolah menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa dari keempat variabel independen, hanya penawaran eksklusif yang memiliki pengaruh signifikan terhadap minat berlangganan. Sementara itu, kualitas konten, harga layanan, dan kejenuhan belajar tidak berpengaruh signifikan terhadap minat berlangganan. Selanjutnya, minat berlangganan terbukti berpengaruh signifikan terhadap keputusan berlangganan. Penelitian ini memberikan kontribusi praktis bagi penyedia layanan streaming untuk lebih fokus pada strategi penawaran eksklusif guna meningkatkan daya tarik dan keputusan pembelian, khususnya di kalangan mahasiswa. Secara akademik, hasil penelitian ini memperkaya literatur tentang perilaku konsumen digital dalam memilih layanan hiburan streaming.
Co-Authors Amelia Setiawan Annarica Tisna Finny Chianata Hamfri Djajadikerta Joselyn Chandrigo Michelle Christy