Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Natural and Health Sciences International Journal of Economics, Business Management and Accounting
Geetha Das
Unknown Affiliation
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Health Professions Medicine & Pharmacology

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Marketing and Regulatory Issues for Functional Foods and Nutraceuticals Rehan Haider; Geetha Das
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 2 (2021): July 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i2.796

Abstract

Functional foods and nutraceuticals have gained substantial attention in recent years due to their potential to offer health benefits beyond basic nutrition. These products bridge the gap between food and pharmaceuticals, offering an appealing solution for health-conscious consumers. However, the marketing of functional foods and nutraceuticals is not without its challenges. One primary concern is regulatory compliance. These products often straddle the line between food and medicine, making it crucial to navigate complex regulatory requirements. Marketing claims, such as "heart-healthy" or "immunity-boosting," need to be substantiated by scientific evidence, and companies must ensure compliance with regional food and drug regulations to avoid legal repercussions. Consumer skepticism is another issue. Although functional foods and nutraceuticals are designed to improve health, consumers remain cautious about their effectiveness and safety. Overcoming this skepticism necessitates transparent and credible communication, backed by well-designed clinical studies and endorsements from healthcare professionals. Competitive differentiation is a constant challenge. The market is flooded with similar products, making it challenging to stand out. Companies must invest in branding, innovative product development, and unique marketing strategies to distinguish themselves from the competition. Price sensitivity is a critical factor. Functional foods and nutraceuticals tend to be more expensive than regular foods, which can deter price-conscious consumers. Marketing should focus on the long-term health benefits and value proposition to justify the premium pricing. Distribution and accessibility can be problematic. Functional foods and nutraceuticals are not always readily available in all regions, limiting market reach. Expansion strategies and partnerships with retailers are crucial to ensuring widespread accessibility. Educating both consumers and healthcare professionals is essential
Phytochemical Variability and Biological Activity in Echinacea Phytomedicine Help Manage Issues and Improve Germplasm Rehan Haider; Geetha Das
International Journal of Natural and Health Sciences Vol. 1 No. 1 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijnhs.v1i1.395

Abstract

Diverse phytochemical compounds derived from the Echinacea plant have received extensive attention because of their potential biological and medicinal applications. Echinacea-based merchandise is extensively used to enhance the immune system and alleviate various ailments. This summary delves into the high-quality phytochemical varieties present in Echinacea species and highlights their associated biological activities. The healing capability of Echinacea stems from its diverse array of bioactive compounds, including alkamides, caffeic acid derivatives, polysaccharides, and flavonoids. These compounds have immunomodulatory, antioxidant, and antiviral properties. Therefore, Echinacea has been the subject of extensive research to understand its mechanisms of action and its potential scientific applications. However, the efficacy and quality of Echinacea-derived products face challenges associated with optimal manipulation and germplasm improvement. Ensuring regular tiers of bioactive compounds throughout unique batches of merchandise and addressing the issues of adulteration are vital for dependable therapeutic outcomes. Additionally, the genetic variability among Echinacea species provides hurdles in retaining consistent phytochemical profiles, making germplasm development urgent. Therefore, interdisciplinary efforts are required to address these challenges. Advanced analytical techniques, which include excessive-performance liquid chromatography and mass spectrometry, enable the specific quantification of the bioactive components of Echinacea. Molecular biology equipment is a resource for characterizing genetic diversity and identifying the key biosynthetic pathways. These improvements pave the way for better management protocols and targeted breeding strategies to enhance the Echinacea germplasm.
Co-Authors Rehan Haider