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Pharmaceutical Marketing: A Contrast of Different Markets Rehan Haider
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.386

Abstract

Pharmaceutical Marketing  is a versatile field that varies considerably across various markets, compelled by diverse supervisory atmospheres, service behaviors, and healthcare structures. This item provides a brief overview and corresponding blueprints for drug marketing in developed and emerging markets. In developed markets like the United States and Western Europe, drug shopping is characterized by intense competition, tight management, and a strong emphasis on direct-to-service billing. Pharmaceutical companies laboriously test drugs, often developing costly ones. Consequently, shopping efforts devote effort to something that establishes brand knowledge and differentiates brands. Direct-to-service announcements, through television, print, and mathematical radio, play a pivotal function in these markets, often accompanying customers in distinguishing drugs by name and following physician prescribing patterns. In contrast, emerging markets such as India and Brazil, present a variety of landscapes Here, the foundation and approach to cures are challenges, and pricing pressures are more important. Pharmaceutical parties in these domains often plan out general translations of drugs due to economic constraints. Marketing plans in emerging markets frequently include a more meaningful emphasis on affordability, approach ability, and alliances with local healthcare providers. Moreover, word-of-mouth shopping and society's health laborers play a critical role in influencing patient selections. Pharmaceutical shopping in two developed and emerging markets nevertheless faces growing scrutiny concerning moral practices, transparency, and the balance between profits and community health. The regulatory crowd everywhere is tightening their belts to guarantee that shopping efforts do not compromise patient security or information for purchasers
Marketing and Regulatory Issues for Functional Foods and Nutraceuticals Rehan Haider; Geetha Das
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 2 (2021): July 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i2.796

Abstract

Functional foods and nutraceuticals have gained substantial attention in recent years due to their potential to offer health benefits beyond basic nutrition. These products bridge the gap between food and pharmaceuticals, offering an appealing solution for health-conscious consumers. However, the marketing of functional foods and nutraceuticals is not without its challenges. One primary concern is regulatory compliance. These products often straddle the line between food and medicine, making it crucial to navigate complex regulatory requirements. Marketing claims, such as "heart-healthy" or "immunity-boosting," need to be substantiated by scientific evidence, and companies must ensure compliance with regional food and drug regulations to avoid legal repercussions. Consumer skepticism is another issue. Although functional foods and nutraceuticals are designed to improve health, consumers remain cautious about their effectiveness and safety. Overcoming this skepticism necessitates transparent and credible communication, backed by well-designed clinical studies and endorsements from healthcare professionals. Competitive differentiation is a constant challenge. The market is flooded with similar products, making it challenging to stand out. Companies must invest in branding, innovative product development, and unique marketing strategies to distinguish themselves from the competition. Price sensitivity is a critical factor. Functional foods and nutraceuticals tend to be more expensive than regular foods, which can deter price-conscious consumers. Marketing should focus on the long-term health benefits and value proposition to justify the premium pricing. Distribution and accessibility can be problematic. Functional foods and nutraceuticals are not always readily available in all regions, limiting market reach. Expansion strategies and partnerships with retailers are crucial to ensuring widespread accessibility. Educating both consumers and healthcare professionals is essential
Naturopathic Medicine Philosophy: a Holistic Approach to Health and Healing Rehan Haider
International Journal of Natural and Health Sciences Vol. 1 No. 1 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijnhs.v1i1.393

Abstract

Naturopathic medication is a distinct and comprehensive device of healthcare that embodies a holistic philosophy, emphasizing the inherent recuperation power of nature and the advertising of typical well-being. Rooted in traditional healing practices and modern medical understanding, naturopathic medicinal drugs integrate various modalities to address the underlying causes of contamination and guide the body's innate capability to heal. At its center, the philosophy of naturopathic medicinal drugs recognizes the interconnectedness of mind, body, and spirit within the context of a character's surroundings. The guiding standards underscore the significance of identifying and addressing the root causes of disorder in place of merely alleviating signs and symptoms. Practitioners emphasize affected person education and empowerment, taking part with individuals to increase personalized remedy plans that embody dietary modifications, lifestyle adjustments, natural treatments, bodily remedies, and more. Prevention is a cornerstone of naturopathic medicine, emphasizing proactive measures to maintain fitness and prevent illness. By emphasizing a healthy and balanced way of life, pressure reduction, and nutritional help, naturopathic medicine strives to create an environment conducive to optimal fitness. Naturopathic physicians frequently combine conventional medical expertise with traditional and herbal treatments, promoting a synergy that takes advantage of the strengths of each technique. This philosophy respects the body's inherent capability to heal while also spotting the benefits of evidence-based interventions when vital.
The Evolution of Pediatric Healthcare: Advancements in Infant Nutrition Rehan Haider
International Journal of Natural and Health Sciences Vol. 1 No. 1 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijnhs.v1i1.394

Abstract

Breastfeeding has been the primary technique for nourishing infants, providing unparalleled blessings for both bodily and cognitive development. However, the changing existence, cultural shifts, and societal expectations have caused a decline in breastfeeding prices. The modern-day revolution in baby breastfeeding is characterized by a renewed emphasis on its significance, supported by the aid of a wealth of medical proof. Research has underscored the specific composition of breast milk, such as antibodies and vital vitamins, which contribute to increased fulfillment and immune system improvement. This revolution has been fostered through elevated attention campaigns that sell breastfeeding as the finest toddler feeding technique. Governments and non-earnings businesses are actively advocating regulations that support breastfeeding mothers, such as workplace motels and public breastfeeding attractiveness. Gleichzeitig, healthcare companies, are offering improved lactation help, equipping mothers with the understanding and sources essential for a hit breastfeeding story. Technological advancements played a pivotal role in this revolution. Breast pumps have become extra green and user-friendly, enabling mothers to express milk without difficulty. Telemedicine and online lactation consultants provide customized steering and troubleshooting, improving accessibility to professional advice. The revolution extended past organic moms, highlighting the importance of inclusive parenting. Equal-sex couples, adoptive mothers and fathers, and those facing demanding breastfeeding situations are making the most of donor-milk banks and system alternatives designed to mimic the composition of breast milk.enefits of evidence-based interventions when vital.
Phytochemical Variability and Biological Activity in Echinacea Phytomedicine Help Manage Issues and Improve Germplasm Rehan Haider; Geetha Das
International Journal of Natural and Health Sciences Vol. 1 No. 1 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijnhs.v1i1.395

Abstract

Diverse phytochemical compounds derived from the Echinacea plant have received extensive attention because of their potential biological and medicinal applications. Echinacea-based merchandise is extensively used to enhance the immune system and alleviate various ailments. This summary delves into the high-quality phytochemical varieties present in Echinacea species and highlights their associated biological activities. The healing capability of Echinacea stems from its diverse array of bioactive compounds, including alkamides, caffeic acid derivatives, polysaccharides, and flavonoids. These compounds have immunomodulatory, antioxidant, and antiviral properties. Therefore, Echinacea has been the subject of extensive research to understand its mechanisms of action and its potential scientific applications. However, the efficacy and quality of Echinacea-derived products face challenges associated with optimal manipulation and germplasm improvement. Ensuring regular tiers of bioactive compounds throughout unique batches of merchandise and addressing the issues of adulteration are vital for dependable therapeutic outcomes. Additionally, the genetic variability among Echinacea species provides hurdles in retaining consistent phytochemical profiles, making germplasm development urgent. Therefore, interdisciplinary efforts are required to address these challenges. Advanced analytical techniques, which include excessive-performance liquid chromatography and mass spectrometry, enable the specific quantification of the bioactive components of Echinacea. Molecular biology equipment is a resource for characterizing genetic diversity and identifying the key biosynthetic pathways. These improvements pave the way for better management protocols and targeted breeding strategies to enhance the Echinacea germplasm.
Mastitis Rehan Haider; Asghar Mehdi; Geetha Kumari; Zameer Ahmed; Sambreen Zameer
Contemporary Journal of Applied Sciences Vol. 2 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i1.9315

Abstract

Mastitis, an inflammatory condition of the mammary gland, remains a major issue for both human and animal fitness. In addition to affecting lactating women, mastitis adversely affects milk manufacturing, animal welfare, and animal welfare. This method offers a concise evaluation of mastitis, highlighting its etiology, clinical manifestations, and mitigation techniques.Mastitis usually results from bacterial infections, with Staphylococcus aureus, Streptococcus spp., and Escherichia coli being the most common causative organisms. Infection occurs due to the activation of the immune reaction, which is fundamental to neighborhood swelling, pain, warmth, and altered milk composition. Clinical signs and symptoms include modifications in milk appearance, consistency, and the presence of systemic symptoms, including fever and lethargy.Timely diagnosis is vital for powerful control. Modern methods include somatic cell counts, bacterial lifestyles, and molecular strategies to identify causative pathogens. Advances in omics technologies have provided a deeper understanding of host-pathogen interactions, assisting in the development of patient-centered interventions.The preventive measures involve a multidisciplinary approach. More advantageous milking hygiene, proper teat care, and regular fitness tracking can mitigate the threat of mastitis
The Challenges and Future of Advanced Therapies Rehan Haider; Asghar Mehdi; Geetha Kumari; Zameer Ahmed; Sambreen Zameer
Contemporary Journal of Applied Sciences Vol. 2 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i1.9343

Abstract

Advanced therapies, including gene therapies, cell-based therapies, and tissue engineering, have emerged as revolutionary approaches in medicine. These therapies hold immense promise for treating previously untreatable diseases by targeting underlying causes at the molecular and cellular levels. However, their translation from laboratory breakthroughs to clinical applications is accompanied by significant challenges that must be addressed to realize their full potential. One major challenge lies in the complexity and variability of patient responses. The personalized nature of advanced therapies demands precise customization of each individual, necessitating the development of robust biomarkers and predictive models. Ensuring the safety of these therapies is paramount. Unforeseen immune reactions, off-target effects, and long-term consequences require stringent preclinical testing and vigilant post-market surveillance. Manufacturing scalability is another hurdle. Unlike traditional pharmaceuticals, advanced therapies often involve intricate processes specific to each patient. Standardizing and automating these processes, while maintaining product quality and consistency, are critical obstacles. Moreover, the high costs associated with research, development, manufacturing, and delivery hinder accessibility and affordability, raising concerns about equitable patient access. The regulatory landscape also requires adaptation to accommodate the unique attributes of advanced therapies. Striking a balance between timely access to patients and comprehensive evaluation of safety and efficacy challenges regulatory agencies globally
The Role of Digital Marketing in Pharmaceutical Search Engine Reputation Management (SERM) Rehan Haider; Asghar Mehdi; Geetha Kumari; Zameer Ahmed; Sambreen Zameer
Contemporary Journal of Applied Sciences Vol. 2 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i1.9392

Abstract

The function of Digital marketing in pharmaceutical Search Engine Reputation Management (SERM) is progressively important in forming the online visibility and credibility of pharmaceutical companies. This paper explores how  digital marketing strategies are employed within Pharmaceutical Industry  to manage and reinforce connected internet opinions efficiently. Digital marketing resorts to different channels, including search engine optimization (SEO), friendly publishing, content marketing, and online billing, to reach and join accompanying cases and healthcare professionals. SERM focuses on the full enthusiasm for administering a company’s name through these digital channels, guaranteeing that definite and correct facts about pharmaceutical production and parties dominate the computer program that searches results.Key SERM strategies include listening to internet mentions, directing reviews, addressing negative responses, and engaging SEO methods to advance favorable content. By mixing these methods, drug companies can safeguard their influences, build trust, and guarantee agreement accompanying regulatory flags. This paper checks current practices, case studies, and moral considerations in pharmaceutical digital marketing  and SERM. It focuses on best practices and innovative approaches that improve brand perceptibility and patient data while asserting high flags of honor and supervisory compliance
Recommended Diet for Diabetics Hydrocarbons, Glycemic Impact, Glycemic Load, Glycemic Index, and Mediterranean Diet Rehan Haider; Asghar Mehdi; Geetha Kumari; Zameer Ahmed; Sambreen Zameer
Contemporary Journal of Applied Sciences Vol. 2 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i2.9433

Abstract

The growing prevalence of diabetes has necessitated the development of effective digestive blueprints to increase blood glucose levels and improve overall well-being. This study aimed to determine the impact of various dietary elements and abstinence from food patterns on glycemic control in diabetic inmates. Specifically, it tests the parts of hydrocarbons, glycemic impact, glycemic load, glycemic index, and the ability of the Mediterranean diet to consume diabetes. The research methodology involved an inclusive composition review and meta-reasoning of the existing studies that concentrated on these factors. Data were obtained from dispassionate tests, practical studies, and digestive directions written in peer-reviewed journals. The verdicts indicate that diets high in complex carbohydrates and texture, accompanied by a reduced glycemic index and glycemic load, are advantageous in controlling blood glucose levels. The Mediterranean diet, resulting from the extreme use of products that produce whole grains and healthy fats, is specifically productive for reconstructing glycemic control and lowering cardiovascular risk determinants. Furthermore, the study highlights the significance of the individualized ability to consume pieces of advice to establish the glycemic reaction of various cookings, seeing the variability in individual metabolic reactions. The results imply that merging these digestive elements into regular food planning can considerably improve diabetes administration and overall well-being
AIDS Activism and the Pharmaceutical Industry Rehan Haider; Asghar Mehdi; Geetha Kumari; Zameer Ahmed; Sambreen Zameer
Contemporary Journal of Applied Sciences Vol. 2 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i2.9461

Abstract

The intersection of AIDS activism and the pharmaceutical industry has been pivotal in remodeling public health responses and treatment accessibility for HIV/AIDS. In the Eighties and Nineteen Nineties, AIDS activists and considerable organizations like ACT UP played an essential role in the pharmaceutical industry's regulations and practices. these activists demanded quicker drug approval methods, low-cost medicinal drug pricing, and increased transparency in clinical trials. Their advocacy brought about extensive policy adjustments, which included the elevated approval process by using the U.S. Meals and Drug Administration (FDA) and the implementation of the 340B Drug Pricing application, which made medicines less expensive for underserved populations.The activism now not only compelled pharmaceutical industry to lower expenses but additionally stimulated the enterprise's research and improvement priorities, resulting in an extra-targeted attempt at HIV/AIDS remedies. Furthermore, the collaboration among activists, scientists, and healthcare providers fostered an environment conducive to large scientific breakthroughs, inclusive of the improvement of antiretroviral remedies (art), which has converted HIV/AIDS from a deadly disease to a doable, persistent situation.This dynamic interaction between activism and industry highlights the significance of civic engagement in shaping healthcare coverage and advancing scientific research