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All Journal SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal Sains dan Teknologi
Rahayu, Dwi Rani
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Religion Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering

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Kebijakan Untuk Mencegah Pencurian Data Pribadi Dalam Media Elektronik Rahayu, Dwi Rani; Nasution, Muhammad Irwan Padli
Jurnal Sains dan Teknologi (JSIT) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. Information Technology Training Center - Indonesia (ITTC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jsit.v3i2.885

Abstract

This article discusses the significance of implementing special regulations to maintain the confidentiality of personal data for every citizen as well as implementing strict and comprehensive anti-theft practices through electronic media in Indonesia. This study aims to present an understanding of legal protection against identity theft crimes in cyberspace and the factors that can trigger these crimes. The research method used is normative with reference to library materials in the form of legal materials such as journals, concepts, papers, theories, principles and legal norms currently in force in Indonesia.
The influence of coffee candy product placement in Korean dramas on brand image and brand awareness among netflix users Rahayu, Dwi Rani; Tambunan, Khairina; Nurbaiti, Nurbaiti
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v8i1.1725

Abstract

Coffee candy’s product placement in Korean dramas is used as a strategy to strengthen brand image and increase brand awareness among Netflix users. Coffee candy, as a local Indonesian brand, leverages the popularity of Korean dramas to reach the global market through strategic product placement. A quantitative approach was used, with a survey of 101 Netflix user respondents in Medan who had watched Korean dramas featuring coffee candy. The sampling technique was purposive, and the data were analyzed using simple linear regression. The results showed that Coffee candy’s product placement had a significant effect on brand image (R2 = 0,774) and brand awareness (R2 = 0,858). Public interest statements These findings confirm that product integration in entertainment content can effectively strengthen brand perception and understanding, as well as encourage purchasing interest among young consumers. This strategy has proven relevant in modern marketing communications, especially in the digital era, which is characterized by cross-border content.
Co-Authors Nasution, Muhammad Irwan Padli Nurwijayanti Tambunan, Khairina