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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Experimental Student Experiences
Rikki Marendra
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH E-WOM DAN KREDIBILITAS BRAND TERHADAP MINAT PEMBELIAN DENGAN SIKAP BRAND SEBAGAI INTERVENING Rikki Marendra; Bimo Satrio Wicaksono
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 3 (2022): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.068 KB) | DOI: 10.61930/jebmak.v1i3.18

Abstract

Promosi media sosial pada platform Instagram menjadi pilihan sejumlah pedagang online dalam melakukan pemasaran, efektivitas keterlibatan produk dipandang menjadi sebuah masalah dalam promosi yang berdampak pada keinginan membeli. Dalam penelitian ini menggunakan total sampel 200 orang di Kota Semarang yang menggunakan instagram. Dengan metode purposive sampling, menggunakan kuisioner sebagai metode pengumpulan data dan dianalisis menggunakan teknik structure equation modelling (SEM) dengan software Smart PLS 3.0. Dari hasil penelitian tersebut menghasilkan bahwa Brand Credibility tidak berpengaruh terhadap Purchase Intention. Electronic Word of Mouth tidak berpengaruh terhadap Purchase Intention. Brand Credibility berpengaruh terhadap Brand Attitude. Electronic Word of Mouth berpengaruh terhadap Brand Attitude. Brand Attitude berpengaruh terhadap Purchase Intention.
Sosialisasi Pentingnya Surat Pemberitahuan Tahunan (SPT) Pajak di Rumah Sakit Elisabeth Semarang: Socialization of the Importance of Annual Tax Returns (SPT) at Elisabeth Hospital in Semarang Rikki Marendra
Experimental Student Experiences Vol. 1 No. 1 (2022): January
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.741 KB) | DOI: 10.58330/ese.v1i1.114

Abstract

Tax reporting is one of the important activities required by the Ministry of tax and finance to make the public aware that in this socialization it is health workers, but unfortunately there are still many health workers who do not understand how to report Annual SPT online. This socialization has the following objectives: 1) to educate health workers about the importance of annual tax reporting; 2) provide a way of how to report tax steps in the e-filling application; 3) forwarding information and socialization from the Directorate General of Taxes (DJP) of the Republic of Indonesia to health workers regarding state revenues through taxes. The method used in conducting this socialization is an online learning method where participants can interact directly with resource persons to ask questions about filling out the Annual Electronic Tax Return, the socialization will be held on Wednesday, March 2, 2022 with 100 participants from health workers. By using a practical model, participants felt that they were gaining knowledge directly and 82% of them were able to do tax reporting online and independently.
Co-Authors Bimo Satrio Wicaksono